Blogs about: Online Media Planning
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Are You There Yahoo? It's Me, Laura
While the news that Google is pulling out of it’s deal with Yahoo is disappointing in many ways, if I still worked at Yahoo I’d look at this as an opportunity to get back to basics. One of… more →
Tales From the Digital Side
Online Video & the Indian Context - 2
achuthan wrote 3 months ago: The second mail I received from Video Insider was the piece by Chris Young titled “Targeted Di … more →
Online Video and the Indian Context - 1
achuthan wrote 3 months ago: This morning I received the monthly newsletter ‘BUZZ’ from nautanki.tv An excerpt … more →
A Forecast...
achuthan wrote 7 months ago: The way ahead – as it were – for Internet Advertising will stem from what ‘options … more →
One of my earliest white papers on Organic Search
achuthan wrote 7 months ago: Need for Indian Corporate Czars to wake up to Search Engine MarketingSynopsis:In 2004, BridgeOverTW … more →
Are You There Yahoo? It's Me, Laura
Laura wrote 8 months ago: While the news that Google is pulling out of it’s deal with Yahoo is disappointing in many way … more →
India - Propelling Internet Audience Growth in Asia
achuthan wrote 9 months ago: A rather vexing issue really – what is the true size of the Indian Internet Audience?Well comS … more →
Targeting That's Not So Hot
Brian Deagan wrote 10 months ago: In the never ending quest of how to reach the widest audience, I can completely understand when an o … more →
customer journey - online strategy model
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pmallett wrote 11 months ago: Online strategy models are by definition always in development…and they always have been. Fou … more →
online effectiveness meets online PR
pmallett wrote 11 months ago: I just came back from speaking at and sitting through the IAB engage conference in Manchester. Micro … more →
Welcome to Paul Mallett's blog
happenupon wrote 11 months ago: Paul Mallett is Managing Partner of Swamp. He has worked in the digital industry since 1995 starting … more →
Google Enables Third Party Tracking For Their Content Network
Laura wrote 1 year ago: This is great news! Google’s content/ad network that allows advertisers to run banners across … more →
Second honeymoon for me and the Internet.
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Sarah Zielie wrote 1 year ago: It has been a tough week in my world of online media planning and buying! Two campaigns were set to … more →
Search Engine Marketing Is Not That Hard
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Laura wrote 1 year ago: Yup, you heard me right. I’m getting sick of vendors and industry experts presenting search en … more →
Behavioral Targeting - What Recruitment Advertisers Should Know
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Laura wrote 1 year ago: It’s been a long, long time since I had the time to blog. My poor neglected blog has been the … more →
Go-Go-Gadget! Google to Offer Gadget Ads
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Laura wrote 1 year ago: Google has launched Google Gadget Ads. You can now serve ads within gadget s(also referred to as wid … more →
The One Thing That Isn't Better With BACN - Email
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Laura wrote 1 year ago: There is a new term being used to describe the email you receive that is not SPAM, but is also not s … more →
Facebook Working on New Ad Targeting System - Yeah!
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Laura wrote 1 year ago: This news made my week. According to this WSJ article, Facebook is working on a system that expands … more →
My Favorite Rich Media Ad So Far
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Laura wrote 2 years ago: I think this is the coolest rich media ad that I’ve ever seen. This campaign is showing a live … more →
You Can Never Be Too Rich or Too Effective - So Look Into Rich Media
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Laura wrote 2 years ago: Although many employers are just barely beginning to experiment with the standard gif banner ad (the … more →
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