Blogs about: Online Media Planning
Featured Blog
Are You There Yahoo? It's Me, Laura
While the news that Google is pulling out of it’s deal with Yahoo is disappointing in many ways, if I still worked at Yahoo I’d look at this as an opportunity to get back to basics. One of… more →
Tales From the Digital Side
What is a good online click through rate?
Mr Media wrote 4 weeks ago: This is a question we get asked often. The answer depends on two things: 1) what you paid for the im … more →
Calculating CPMs and Impressions
Mr Media wrote 1 month ago: Online display advertising is often traded on a CPM basis. But what does this mean? CPM means cost p … more →
Key types of digital display advertising media buy
Mr Media wrote 1 month ago: Here’s a list of the key types of digital online display advertising media buy: Affiliate Disp … more →
Can online banner advertising work?
Mr Media wrote 1 month ago: Yes, banner advertising can work but it depends on what effects you seek. Banner advertising does no … more →
Let me show you how easy advertising data analysis can be.
— 1 comment
Eric Melchor wrote 2 months ago: The Online Marketing Analyst blog provides information on how to use online marketing data analysis … more →
Online Video & the Indian Context - 2
achuthan wrote 8 months ago: The second mail I received from Video Insider was the piece by Chris Young titled “Targeted Di … more →
Online Video and the Indian Context - 1
achuthan wrote 8 months ago: This morning I received the monthly newsletter ‘BUZZ’ from nautanki.tv An excerpt … more →
A Forecast...
achuthan wrote 1 year ago: The way ahead – as it were – for Internet Advertising will stem from what ‘options … more →
One of my earliest white papers on Organic Search
achuthan wrote 1 year ago: Need for Indian Corporate Czars to wake up to Search Engine MarketingSynopsis:In 2004, BridgeOverTW … more →
Are You There Yahoo? It's Me, Laura
Laura wrote 1 year ago: While the news that Google is pulling out of it’s deal with Yahoo is disappointing in many way … more →
India - Propelling Internet Audience Growth in Asia
achuthan wrote 1 year ago: A rather vexing issue really – what is the true size of the Indian Internet Audience?Well comS … more →
Targeting That's Not So Hot
Brian Deagan wrote 1 year ago: In the never ending quest of how to reach the widest audience, I can completely understand when an o … more →
customer journey - online strategy model
— 1 comment
pmallett wrote 1 year ago: Online strategy models are by definition always in development…and they always have been. Fou … more →
online effectiveness meets online PR
pmallett wrote 1 year ago: I just came back from speaking at and sitting through the IAB engage conference in Manchester. Micro … more →
Welcome to Paul Mallett's blog
happenupon wrote 1 year ago: Paul Mallett is Managing Partner of Swamp. He has worked in the digital industry since 1995 starting … more →
Google Enables Third Party Tracking For Their Content Network
Laura wrote 1 year ago: This is great news! Google’s content/ad network that allows advertisers to run banners across … more →
Second honeymoon for me and the Internet.
— 1 comment
Sarah Zielie wrote 1 year ago: It has been a tough week in my world of online media planning and buying! Two campaigns were set to … more →
Search Engine Marketing Is Not That Hard
— 3 comments
Laura wrote 1 year ago: Yup, you heard me right. I’m getting sick of vendors and industry experts presenting search en … more →
Behavioral Targeting - What Recruitment Advertisers Should Know
— 5 comments
Laura wrote 1 year ago: It’s been a long, long time since I had the time to blog. My poor neglected blog has been the … more →
