Make sure you are upgraded to the new Cirrus™ Player. It’s quick, simple, and free. The new player has a revolutionary design, equipped with player apps that you can turn on or off via your Radio Control Panel. You can also use your player as your website, perfect for internet broadcasters. The 5 buttons along the top of the player allow you to create content pages with a full HTML editor. You can edit any of the content pages in your Radio Control Panel. See a demo player here. To request an upgrade, submit a ticket here with your call letters.

Each day we’re submitting loads of apps to Google Play and the iTunes Store. As of right now, we have close to 2,000 iOS and Android apps live. It’s important to make sure you are offering mobile streaming apps to your listeners so they can continue listening even when they are away from their computer. On top of that, the apps have rich-media banner ads, allowing you to earn even more revenue hand-in-hand with your desktop player with ads. To request free apps, send an email to your account rep or submit a ticket here.

Mobile Rich Media Ads Saw Double-Digit Engagement in Q2

Mobile rich media ads saw an average engagement rate of 12.8% in Q2 2012, according to a September 2012 report from Celtra that analyzed 60 campaigns across 4 industry verticals. Among the ad formats observed, the most popular format was the expandable banners, at 67% share, with the remaining third split between interstitials (21%) and animated banners (12%).

According to comScore Device Essentials, mobile phones and tablets accounted for a combined 13.3 percent of total Internet page views in August 2012, nearly doubling their share of traffic in just one year. Mobile phones drove 9 percent of page views during the month, while tablets accounted for nearly half of that at 4.3 percent share of page views.

Advertising revenues, which already make up the bulk of US mobile music revenues, will gain an even greater share in the coming years, eMarketer forecasts, and by 2016 will account for more than 86% of all such revenues.

Don’t forget to contact us if you don’t already have your own mobile streaming apps for iPhone and Android. As the increase in smartphone usage continues, you want to make sure you’re not just keeping up, but ahead of the game… constantly promote your apps and create your own ‘mobile brand.’

Along with the apps, make sure you’re running ads, part of our Ad Delivery Network. Earning additional revenue has never been easier…so all you have to do is promote!

Global Internet Traffic Expected to Quadruple by 2015

Here are some tips and alternatives to avoid paying big bucks at the most popular station in your area:

1) Ask the station if they offer mobile advertising.  Mobile advertising is affordable and usually can be set up on a monthly basis.  Here’s how it works… Radio stations usually have their “clubs”…example, DJ says, “Text OH HELLO to 68683 and win a pair of tickets to see RUN DMC.”  So the listeners text in to win and then the radio station’s mobile platform sends them a “bounce back” message like this: “Thanks for listening to 95.1 FM for all your business needs visit http://www.your business name here. com.”  So now not only does your business have the main phrase, “OH HELLO,” for the text in to win campaign but when the listeners get the bounce back message your website is featured and now listeners can hit your website on their smart phones. 

Most all big and small stations, regardless or subscribing to Arbitron, have a mobile platform that is very affordable where your results can me measured.  It is a good alternative to your traditional ad and also a great way to just get your name in the minds of radio listeners.

2) Another good alternative to your traditional radio ad is a thing called a “gateway video.”  Most all radio stations whether big or small have an internet stream that you can listen to online.  Before even being able to listen online a video of about 20 seconds is played.  This is the “gateway video.”  This is a great way to get your company seen by many people already at a computer ready to explore what they see.  Say the station that you choose has an average of 30,000 listeners per month online, that would mean that 30,000 listeners would have to see your “gateway video ad” before listening to their favorite station.  You can usually get it linked to your website.  So this is another great way to advertise with a radio station without having to buy radio ads and it is measurable.

3) Last tip we will handover today is fairly simple…online streaming ads are usually cheaper than traditional terrestrial ads.  No matter if the radio station subscribes to Arbitron or not your advertising can be measured with online streaming ads.  If you choose to go online with the radio station make sure the give you a “sync banner” to go along with your ads.  A “sync banner” is a banner ad that pops up when your ad is ran online and is linked to your website. 

Enjoy these tips of non-traditional radio advertising…and have a great Monday…Mondays are good.

Oh hello! 

Earn additional revenue from US and international desktop and mobile listeners with video pre-rolls, video replacement spots and rich media banner ads via our radio streaming players. Our Ad Delivery Network provides ads to listeners worldwide.

If you have read any of our recent blog and news articles, then you know that mobile and desktop listening is growing rapidly, and so is the advertising opportunities that go along with it. You may already be using your advertising tools in your Control Panel to take advantage of this explosion. We recently added some new stats and metrics features specifically to aid you in tracking; and if you haven’t already done so, you may want to familiarize yourself with some of these newer features.

Being part of our ADNet will benefit you in the following ways;

* No selling
* No tracking
* No accounting
* No invoicing
* No affidavits
* Nothing at all for you to do!

We have put together a network of digital ad platforms that provide your listeners with high-quality advertisers from all corners of the Fortune 5000 world. Our aggregated traffic volume allows us to bid for higher payout campaigns, which means more money for you. We are able to aggregate syndicated and geo-targeted networks, and provide advertisers with specific, localized ad space….your player! After all, radio is all about local advertising, and every ad we serve is geo-targeted for the best response and click-through rates.

Also, by aligning yourself with a lot of big-brand advertisers, you are increasing your credibility with your listeners as well.

Have you checked out the Stream Notifications feature? This feature allows you to receive notifications when your stream and/or DCS goes down and comes back up, to aid you in troubleshooting potential issues. It’s widely used by many station owners and managers and it’s located at the top-right section of your main Control Panel page marked “Stream Notifications.” Check it out….it’s a very useful feature and one that you will want to utilize.

You can receive email notifications by entering the information as applicable. To create the settings, simply add your email address, or as many as you want. You can also receive SMS text messages directly to your cell phone. To create the settings, you simply add your cell phone number, select your mobile provider, and click save, and that’s all there is to it.

If you are not already streaming in AAC+, then you may want to take a look at upgrading to the newest and highest-compression streaming format available today. Although we stream in Windows Media and MP3, AAC+ is twice the quality of an MP3 stream at the same bitrate, and far superior to Windows Media. It is part of our latest player version that also allows you to use our free mobile apps and participate in our Ad Delivery Network.

Have you talked to your rep about getting Android and iPhone apps for your station? They are free of charge, customized to your specs, and integrated with social media and listener-interactive features like our playlist widget, Song Wizard, contact information, station information, and more. The mobile apps can also be monetized by our Ad Delivery Network, generating additional revenue from every listener session. Make sure to get in touch with your rep as soon as possible to take advantage of the rapid growth of mobile streaming.

Our Ad Delivery Network traffic has quadrupled in the last year, providing our participating stations with higher ad revenue from our increased leverage in the desktop and mobile markets. Our ADNet allows you to deliver video pre-rolls, in-stream ads and display banners across all your players and mobile apps 24/7. You also have the flexibility of scheduling, sequencing and running your own desktop spots on a schedule, while filling the ROS with ads from our ADNet….so you have the best of both worlds!

ADNet targets listeners by geo-location using the Nielsen DMA tables, and our advertiser platforms that we are interfaced with provides the highest quality in display media and interactive advertising. We also have a large breadth of volume, commanding overall higher fill rates and CPMs. This works to your favor in 2 ways;

1. You enjoy the additional revenue paid out to you at a higher rate because of our market traction.
2. You command a much higher level of credibility with your listeners by aligning your name with top brand advertisers from the Fortune 5000 world.

Find out more about our ADNet, free mobile apps, or any one of our many features by sending an email to info@securenetsystems.net or speak to your company representative.

Creating some excitement as move in 2010, the RAB report pointed out that 2009 Q4 revenue saw a 15% increase over 2008’s Q4 number.  The RAB reported that “Marketers increasingly recognize Radio’s loyal audiences who tune in via multiple audio devices such iPods, HD, mobile apps, etc.”, and that “…the digital sector has maintained its upward trajectory throughout 2009”.

Yes, it’s nice to be in the online sector.  

In a related report, the Radio and Internet Newsletter’s 2/22/09 edition cited BIA/Kelsey’s U.S. Local Media Annual Forecast for 2009 that online ad revenue will grow from $15.2B in 2009 to $36.7B in 2014, and that there will be “a steady shift toward digital media.”