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Blogs about: Online Retail Marketing Tips

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Use Targeting To Boost Loyalty

Josh Gordon wrote 6 hours ago: A recently published eMarketer report quantified the value of email loyalty programs for consumer pa … more →

Tags: Behavioral Targeting, direct digital marketing, eMail Marketing, Onsite Targeting, Business, CPG company’s website, direct digital marketing software, does targeting boost loyalty, email loyalty programs

Analyzing Sales Figures from Cyber Monday 20091 comment

Josh Gordon wrote 1 week ago: One of the most important aspects of business is the proper management of expectations. The media, a … more →

Tags: The Online Marketing Space, Analyzing Sales Figures from Cyber Monday 2009, average order size, Business, Comscore, comScore cyber Monday numbers, comScore released the final sales figures, cyber monday, Cyber Monday in 2009

Un-Abandoning the Shopping Cart1 comment

Amy Chubbuck wrote 2 weeks ago: How often have you been shopping in a store and just flat left your cart full of stuff and walked ou … more →

Tags: direct digital marketing, Marketing, Mobile Marketing, online marketing tactics, The Online Marketing Space, abandoned shopping carts, Amy Chubbuck, avoiding abandoned shopping carts, bringing shoppers back into the fold

Shoppers Scaling Back Online Shopping in 2009?

Josh Gordon wrote 3 weeks ago: The headline for this article is exactly the type of headline all eRetailers and click and mortar co … more →

Tags: direct digital marketing, Marketing, Onsite Targeting, annual Nielsen retail study, Black Friday, Business, clicks and mortar, cyber monday, eretailers

Holiday eRetail: Reach Women with Relevance

Amy Chubbuck wrote 1 month ago: I have an iPhone. Therefore, I am an AT&T customer. As a result AT&T has added me to their e … more →

Tags: direct digital marketing, Marketing, online consumer experience, Amy Chubbuck, AT&T email tactics, AT&T marketing, bad AT&T marketing, Business, digitally marketing to women

Duane Reade's Sweet Mobile Campaign1 comment

Emily Haase wrote 1 month ago: One of the newest additions to the growing Knotice family of customers, Duane Reade, is using Knotic … more →

Tags: direct digital marketing, knotice, Marketing, Mobile Marketing, best new york ad campaign, Business, Delish Hard Cookies, Delish Soft Cookies, duane reade

Optimistic Online Retail Holiday Forecasts1 comment

Josh Gordon wrote 1 month ago: The holiday season must be just around the corner. At least I hope it is… or that snow outside my of … more →

Tags: direct digital marketing, Shop.org, knotice, Marketing, Forrester Research, national retail federation, technology, Business, Software

Cable and Bundle Building Is All About LIFT

Bryce Marshall wrote 1 month ago: We all work very hard, day-in and day-out, trying to improve our marketing and promotions. R … more →

Tags: knotice, Cable and Broadband MSOs, cable programmers, Marketing, CTAM Cable, Mobile Marketing, technology, direct digital marketing, Online Retail

Marketers: Listen to Consumer Preferences2 comments

Josh Gordon wrote 2 months ago: What a great age we live in as marketers! More than ever before it is easy to collect informatio … more →

Tags: Best Practices Insight, direct digital marketing, The Online Marketing Space, Bryce Marshall, building a relevant marketing strategy, Business, chief marketer, consumer preferences, eMail Marketing

The Ease of Mobile Quick Polls, Shop.org

Josh Gordon wrote 2 months ago: At the 2009 Shop.org Annual Summit, Knotice was pleased to run the live mobile quick polls to kick o … more →

Tags: direct digital marketing, knotice, Mobile Marketing, Shop.org, m-commerce, 2009 Shop.org Annual Summit, "All Things Considered", bar graphs and mobile polls, Business

Shop.org: Macy’s Nails Multi-Channel Marketing

Josh Gordon wrote 2 months ago: Shop.org’s Annual Summit in Las Vegas got off to a great start on Tuesday morning with a keynote fro … more →

Tags: Mobile Marketing, knotice, Online Marketing, shop.org, shop.org annual summit, Las Vegas, technology, direct digital marketing, Software

Consumers Demand Communications Preferences

Josh Gordon wrote 3 months ago: Forrester Research Principle Analyst Dave Frankland published a report last month entitled, "Mar … more →

Tags: online marketing tactics, Best Practices Insight, direct digital marketing, knotice, Forrester Research, Internet, technology, bad marketing strategy, Business

Triggered Direct Digital Marketing Messages

Josh Gordon wrote 4 months ago: By now most savvy marketers have some form of triggered communications happening as part of their ov … more →

Tags: Mobile Marketing, eMail Marketing, direct digital marketing, Universal Profile Management, Onsite Targeting, knotice, Marketing, online marketing mix, Josh Gordon

Viral Email Marketing - An Expert Opinion

Josh Gordon wrote 7 months ago: Recently our own Amy Chubbuck was asked to lend her opinion to the "Technique" column for DM … more →

Tags: direct digital marketing, dm news, Viral email marketing, viral email marketing expert, dm news technique column, Amy Chubbuck expert, how to do viral email, email marketing expert, viral email expert

Big Spenders Like Relevant Digital Content

Josh Gordon wrote 7 months ago: As the more loyal Lunch Pail readers are well aware, we care a great deal about relevance in digital … more →

Tags: Behavioral Targeting, online marketing tactics, Relevance Week, Relevance, relevancy, Demographics, relevant digital content, relevant online marketing strategy, consumers who like targeting

More Good Economic News for E-Commerce

Josh Gordon wrote 7 months ago: Last month I wrote about some good economic news for eCommerce companies, noting that "the onlin … more →

Tags: Online Marketing Database, The Online Marketing Space, Forrester Research, shop.org, good news for ecommerce, good economic news for retail, Online Retail, good economic retail news, online retail sales in the US

The Online Retail Sky Isn't Falling

Josh Gordon wrote 8 months ago: It was a good March 2009 for online retail. A few months into a recession of unknown length, that is … more →

Tags: March 2009 online retail numbers, status of online retail, online retail sky falling, online retail sky is not falling, economic recovery, shopping cart conversion rate increase, jewelry online retail sector, health and beauty online retail sector, consumer confidence stabilizing

Defining Your Digital Coupon Strategy

Amy Chubbuck wrote 8 months ago: Raise your hand if you’ve recently broken out in tears at the checkout counter at the grocery store. … more →

Tags: online consumer experience, coupon strategy, defining digital coupon strategy, effective coupon campaign, effective digital coupon campaign, how to effectively execute a digital coupon campaign, online coupon strategy, tips for coupon campaigns, tips for implementing a digital coupon strategy

Avoiding the Industry-Wide 70% Opt-Out

Amy Chubbuck wrote 9 months ago: "Why should I stay? Day after day, week after week, you tell me I'm important, but you d … more →

Tags: eMail Marketing, online consumer experience, bad email breakup, delivering relevant email messages, email list hygiene, email marketing opt out rate, email marketing program, email opt outs, email opt-in behavior


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