Blogs about: Open Publishing

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Reinventing the Community Newspaper - An Interview with Paul Baron of HometownTimes.com

orionwell wrote 1 week ago: The failure of newspapers in the United States has become a commonplace occurrence over the last few … more →

Tags: interviews, Journalism & Newspapers, publishing strategy, Readership strategies, Community Newspaper, Hometown news, online journalism, Online Newspaper, Paul Baron

Matching Book Trailer Venues with Audience Expectations

orionwell wrote 3 weeks ago: a title=”blook looks icon” href=”http://orionwell.wordpress.com/files/2007/08/bloo … more →

Tags: Book Marketing, Book Videos, Columns, Readership strategies, Book trailer, book trailer in theater, book video, iPhone, iPod

Contemplating the Google-book

orionwell wrote 4 weeks ago: According to a report in the NY Times, Google is preparing to enter the e-book market and take on Am … more →

Tags: Book Marketing, publishing strategy, publishing technology, E-BOOK, Google

Blogs for Sale on Kindle - Selling Ice to Eskimos?

orionwell wrote 1 month ago: Amazon recently rolled out a new program called Kindle Publishing for Blogs.  The beta program offer … more →

Tags: blog to book, blogs & writers, Journalism & Newspapers, publishing strategy, Readership strategies, Amazon, blogs, kindle

Book Trailers for Mall Rats1 comment

orionwell wrote 1 month ago: Digital billboards may soon become the latest way to market books.  They are essentially like large … more →

Tags: Book Videos, publishing networks, Readership strategies, Book trailer, Digital Billboard, Forge Books, Thomas Fitzsimmons

Week Three: Wikipedia2 comments

n6349307victor wrote 1 month ago: In January 2001, Wikipedia was launched (Millard, 2008) and so began one of the largest collaborativ … more →

Tags: kcb201, New Media, collaborative, encyclopedia, User Generated, web2-0, Wikipedia

Tracking Coffee House Commuter Culture - An Interview with Gregg Taylor and Lori Thiessen2 comments

orionwell wrote 2 months ago: We have often discussed the benefits of blogging for authors.  Blogs are a great platform for buildi … more →

Tags: author tools, blog to book, Book Marketing, interviews, Readership strategies

Week Two: Citizen Journalism

n6349307victor wrote 2 months ago: There are three elements which are “critical to the rise of citizen journalism” (Flew, 2 … more →

Tags: kcb201, New Media, Citizen Journalism, Democratic, Democratic Editing, distributed content, Public Sphere

Giving the Author Elevaotr Speech a Lift - An Interview with Media Skills Expert Lorraine Howell

orionwell wrote 2 months ago: Ironically, often one of the toughest things for an uthor to do is talk about his or her book in a … more →

Tags: Book Marketing, interviews, Readership strategies, Give Your Elevator Speech a Lift, Lorraine Howell, media skills training

Breaking News: Online Newspaper Success Story! - An Interview with Tracy Record of the West Seattle Blog1 comment

orionwell wrote 2 months ago: The last few years have been especially tough for newspapers in America.  Many papers which have bee … more →

Tags: Readership strategies, publishing strategy, interviews, Journalism & Newspapers, tracy record, West Seattle Blog, citizen journalist, blog Newspapers

Losing Hope, Banishing Fear and Following Ad Dollars to the Web

orionwell wrote 3 months ago: Book Vid Lit by Sheila Clover-English Sheila Clover English, the CEO of Circle of Seven Productions … more →

Tags: Book Marketing, Book Videos, Columns, Readership strategies

Books by Number - Super Crunching to Find Profitable Titles

orionwell wrote 3 months ago: In his book Super Crunchers: Why Thinking by Numbers is the New Way to be Smart, Ian Ayres outlined … more →

Tags: Book Marketing, publishing analytics, publishing technology, Analytics, ian ayres, Super Cruncher

ebooks - Toward a Tipping Point?2 comments

orionwell wrote 3 months ago: The ebook continues on a roll.  March 8-14 was national Read an e-Book week and by all accounts was … more →

Tags: Readership strategies, publishing technology, publishing strategy, Book Marketing, E-BOOK, e-book readers, Indigo, shortcovers, read an e-book week

Richer Reading with Social Media - An Interview with Vidar Brekke of Social Intent6 comments

orionwell wrote 3 months ago: Recently, Broadway Books, (part of the Crown Group, a division of Random House), launched an innovat … more →

Tags: interviews, publishing strategy, publishing technology, Readership strategies

Teaser Books and Micro Market Testing

orionwell wrote 3 months ago: Recently, Penguin Books announced it would be bringing out more ultra short run teaser editions to b … more →

Tags: Book Marketing, publishing analytics, publishing strategy, publishing technology, Readership strategies, Blog Tours, bookscan, Penguin books, short run digital printing

Journalism is Dead, Long Live Journalism!1 comment

orionwell wrote 4 months ago: The death of American newspapers is now occurring at an almost predictable pace.  Every day it seems … more →

Tags: Journalism & Newspapers, publishing strategy, Readership strategies, 2008 Bivings Report, huffington post, news-blog, Newspaper Death Watch, Rocky Mountain News

Settling In with Google Book Search

orionwell wrote 4 months ago: Search is the primary way most of us navigate the Web.  Google has continually looked for new ways t … more →

Tags: author tools, Book Marketing, publishing strategy, publishing technology, Book Rights Registry, fair use doctrine, google book search, Google Print for Libraries program, Google Print for Publishers program

e-Books: a New Way to Optimize for Print?

orionwell wrote 4 months ago: The Business Blook as Beta PublishingOne of the benefits of living in a digital world is that it get … more →

Tags: blog to book, publishing analytics, publishing strategy, publishing technology, Readership strategies, E-BOOK, Google, Website Optimization

The Sticky Goodness of Testing Book Titles with Google AdWords1 comment

orionwell wrote 5 months ago: Tim Ferris wrote his highly popular book, “The 4 Hour Workweek, about how to become one of th … more →

Tags: author tools, Book Marketing, Readership strategies, Google Adwords, split testing, test book title, the 4-hour workweek, tim ferris


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