Answer – The Can Spam Act protects the public from unsolicited emails. It indicates that you must have permission to email unrequested messages (opt in) and you must give recipients the option to discontinue receiving them (opt out). Though email is a good way to communicate with today’s target of buyers, it is one that commands respect and acknowledges the privacy of recipients. By doing it well, you can make email a very effective marketing tool.

Julie Wassom
“The Speaker Whose Message Means Business”
Marketing and Sales Speaker/Consultant/Author
Call me: 303-693-2306
Fax me: 303-617-6422
E-me: julie@juliewassom.com
See me: www.juliewassom.com

In truth, you may be shedding hard earned cash. You perhaps selecting writers to aid you out, or there are some expenditures sustained, even if you have a big listing, but only an incredibly little portion in fact purchases from you, your still dropping return. You’ll recognize that after a few months when you see your stats and also sales figures.

So just what could have gone wrong? Why have others prospered where you have fallen short? The most usual mistake is that you dived straight correct in. You chose a theme where you believe could well be fairly preferred as well as might get you funds. This merely not the instance. Merely since you composed individuals from the listing does not imply they are visiting get immediately.

Right here I will definitely feature more advice, for those that have actually started an opt-in listing and also have actually failed, you are able to invigorate your failed endeavor. For those that are starting, right here are three swift and also effortless means to create a successful opt-in listing.

1) Have your customers to trust you as well as your items to start with. Just launching your opt-in list will not make you a specialist as well as a credible vendor. Placed many posts to start with just before you start an opt-in list. Cover the subject you recognize and also have started as well as utilized for your site. Attempt to put forums initially to gain expertise pertaining to your consumers regarding their desires and also requires as well as target those would like and requires.

Sign up with forums from other websites too. Supply professional guidance as well as endorsements. When you feel that individuals count on you presently, you will certainly have the ability to start your personal opt-in list. You may create a base too with other online forum people. You may ask them to join your list. Good friends are constantly great clients. Put up a hyperlink to your website so that they could can view exactly what you’re company is all about.

The particular fact is, the money will only come in when the consumers and customers think and trust in you. They would like an item or service that could well be a really good exchange for their money. Individuals are not going to buy something away from your suggestion if they do not know you.

2) Identify an item or service that individuals would like as well as require. Although it might not be your forte, if you deliver a solution and also item that you have actually looked into and also discovered about well, you can easily carry it on onward. Invest your time, attempt as well as money that you could market as well as the buyers or clients of your opt-in list are able to make use of.

While it is true that it is recommended to market a little something that you have interest in, there are few individuals who have the exact same hobby as you if you decide to market a little something that is not entirely preferred or successful. Do your analysis well and also you might view the revenues can be found in. Even give your customers with advertising product that they could literally utilize and spread around.

3) Make pals with additional opt-in list customers. This is essentially valuable especially if it is a person who has actually actually introduced a successful opt-in listing. These are people that have the encounter in this business venture and encounter is still the very best instructor. While there are numerous contents accessible for you in the net to utilize, there is nothing like getting a 1st hand bank account from an individual you count on.

Experienced opt-in list individuals will definitely can inform you what to do and just what not to do since they have actually gone through it. While various situations develop for different individuals, the basic concept may still be extremely useful. There are lots of things to avoid as well as these people will have the ability to advise you which ones.

Creating a successful opt-in listing do not simply happen through the night. There are many groundworks as well as attempt to do. Opt-in lists are developed from scrape, as your listing grows, you need to even preserve the high quality of your list. Maintain it coordinated as well as workable. Have or select assistance if need be, just ensure that your clients are thrilled as well as convinced and they will be eager to buy from you.

To start developing your personal successful mailing listing with 250 or even more signups every day explore List Building Champion - Click Here For More!!………

An opt-in list can be quite crucial to any site or Internet based company.


Even for a small venture such as a niche profit site an opt-in list can make a world of difference and also add some extra income for your pocket. Rarely would you see an e-commerce site, big or small, that is without an opt-in list.


An opt-in list allows for a company to market their wares and site via an e-mail. With an opt-in list, a site and a subscriber consents to sending and receiving a newsletter from your company. Through this, you can keep your subscribers abreast of what is currently available in your site as well as whatever is coming out.


And because there is mutual consent between the two parties, any mail sent to the list is not considered as spam mail. There is a great number of successfully read promotional materials such as catalogs, newsletters and such that are sent because the subscribers themselves have signed up for them, meaning, they do want to be sent those items.


Building a list is crucial, only a small percentage actually subscribes for an opt-in list. Many people find promotional mails annoying but of you provide a good newsletter or promotional material,  you will see your list build up and grow. You can also achieve this by having good content on your site. If people like what they see and read on your site, then they surely would want more. Newsletters would be a way to attract them back to your site. A little teaser or appetizer if you will.


But other than marketing your wares and your services, an opt-in list can also be used to earn extra profit. Not all lists can be used though. It would be good to first build a successful list with a huge number of subscribers. The more subscribers you have, the more money you can get. Here are seven ways to make money using nothing more than your list.


1) Place advertisements. There are many corporations who will be willing to pay to put their banners and ads on a list with many subscribers. Selling or renting out lists is not a good idea so rather than doing that, many companies would just rather place ads with lists that have a huge subscriber base. Your newsletter could be placed with many ads and each one spells money.


2) Have affiliations with other companies that have at least a semblance or relation to what your site is about. Here other companies will provide links and brief descriptions of what they offer, products and services. With every click made on the link that directs or leads a subscriber from your list to their site, the company will pay you. This P4P or pay for performance.


3) Make deals with other companies by asking for a small percentage of sales done through your list. With every sale done by customers that have come from your list and have gone there because of your newsletter, the other company will pay you a small percentage of your sales. The more people who buys from them, the more earnings you get.


4) You may also get products from other sites on a consignment basis and sell them to your list via your newsletter. Place descriptions, articles and photos of the product in your newsletter. There will be those who will buy from you and when that happens, you can order the product from the other site and sell it to your buyer.


5) Sell e-books or a compilation of your articles on your list. Manuals and how-to articles are in great demand. Many people will be willing to shell out money to gain knowledge about a certain topic and subject. With your existing list trusting your expertise in that area, an e-book could be offered and sold or used as an incentive.


6) Create a network out of your list. Get people to invite more people to view your site and subscribe to your list. The larger your list is, the more people will be able to click on your links and affiliate links as well as make your advertisement rates higher.


7) Subscribers are willing to pay for information if they know that it can be trusted and relied upon. Use your list to get more and more people to subscribe to you as well as browse your site. Lastly, you can use your list to earn money by making them your partners. Your list will be the bloodline of your growth and increase


To start building your own successful mailing list with 250 or more sign ups per day check out List Building Champion – Learn More By Clicking Here!!!!!

Email Marketing is an excellent way to let your readers know what you’re doing. Are you hosting an event that will help them further their business goals? Are you entering into a new partnership that will give them access to more functionality? Your email marketing campaign is your way to provide them a snippet of information that will bring them to your door wanting more.

Use email marketing to generate leads and convert those leads into sales. Here are 10 dos and 10 don’ts of email marketing. These lists are not meant to be exhaustive, but they do capture much of what one looking to engage in an email marketing campaign should consider.

DOS

1. DO Use your site/blog to get new subscribers. Send a confirmation to verify their email address and allow them to doubly opt-in.
2. DO Follow-up with NEW subscribers sending relevant content soon after they subscribe.
3. DO Ask your subscribers what types of information they need most.
4. DO Send your SUBSCRIBERS fresh content specific to their needs.
5. DO Use an email marketing service to deal with your distribution and contact data reconciliation. Maintain your email lists; clean them up frequently.
6. DO Ask subscribers to add your email address to their ESP’s “safe senders” list or address book.
7. DO Brand your emails with your logo and tagline so your readers know and remember who you are and what you provide.
8. DO Personalize your emails to make your readers feel that you are considering their individual needs, not filling their inboxes with spam.
9. DO Present clear, well-formatted material to your subscribers.
10. DO TRACK the Click-Through-Rate of your links to see what most interests your subscribers, and send them more of it.

DON’TS

1. DON’T ask prospective subscribers for personal information, i.e., address, telephone number, etc. Requests for personal information tends to send red flags to prospective opt-ins. Too many red flags will lead to many blank forms.
2. DON’T Continue to send emails to those who unsubscribe from your list. They’ve unsubscribed for a reason. Leave them alone and find other people who want to receive your emails.
3. DON’T Purchase email addresses from third-party vendors, emailing readers without their consent is SPAM.
4. DON’T Allow your topic to get lost in the subject line. Remember you are trying to grab their attention and make them want to click on your links.
5. DON’T Forget to pay attention to your click-through-rates. Sending lots of emails is only beneficial if people want to read it and it leads to a DESIRED action.
6. DON’T Include click here with links to more information. Avoid being blocked by spam filters, instead try Check out more information from the Techy Marketer here.
7. DON’T Forget about SEO. Use canonical links in your email to take advantage of your optimized content.
8. DON’T Forget to give your readers the chance to opt-out in each email.
9. DON’T Forget to include a timely Call-to-Action. Prompt your readers to attend your free webinar or learn more about your services.
10. DON’T Forget to clean up your email lists regularly, deleting all non working email addresses.

While some still use shady methods to minimize opt-outs like hiding the opt-out link and creating convoluted processes, retaining subscribers is best done through proper opt-in practices, optimal sending frequency and ensuring value is delivered with each and every communication.

Here are some of the biggest factors contributing to unsubscribes:

1. Shoddy Opt-in Process

Permission is paramount.  While this point has been driven home for years, it’s still prevalent with many organizations who simply add addresses they think should be added to their mailing lists without proper permission.  Marketers: list size is only one measurement of success.  If your mailing list is massive, but no one on your list cares about what you have to say, what’s the point?  Sending your message to those who haven’t opted-in not only goes against worldwide email best practices and is in direct violation of the E-Privacy Directive (and shortly CASL/FISA/Bill-C-28 in Canada), but it’s also a great disservice to your brand and will result in higher opt-out rates.

Single opt-in’s can also be an invitation for illegitimate sign-ups, so implement a double-opt in to maintain the integrity of your list.  Though on the surface, marketers see the double opt-in as an impedance to the process, it’s actually a fantastic opportunity.  Your new subscriber is more likely to open your double opt-in and welcome email than any other communication through your entire email relationship.  Take advantage and use these pieces as up-sell and profile-development opportunities.

2. Unfulfilled Promises

Sign-up now and get a free week membership!

Sign-up now to access your free white paper!

Sign-up today and receive a $50 gift card!

These incentives may be enough to get the opt-in, but it does little to set the expectation for the ongoing email relationship and may therefore translate to poor subscriber quality.  Tell the potential subscriber how you’re going to continue to provide value.  Include the ongoing promise in the call-to-action.  For example, “Sign-up now to access your free white paper and receive exclusive access to research every quarter!”

During the sign-up process, include a link to your latest newsletter to demonstrate that you’re living up to your promise and continuing to offer value to subscribers.

3. Wrong Frequency

Frequency is a balancing act.  With consumers being exposed to as many as 5,000 brands each day, you don’t want to inundate your subscribers with information too frequently, but you also need to stay present so that they don’t forget who you are and the value you bring.

Some studies show that a communication every 3-4 weeks is ideal, however; this really depends on your business, your customers/subscriber base and your content.

One of the key benefits to email is the ability to run tests and get quick, accurate results.  So, see what difference a week makes with your subscribers and try testing frequency:  Take 2 samples of your database.  Send to 1 sample a week in advance of your regular sending time.  Send to the other sample 1 week after your normal sending time.  See how they compare to the rest of your subscribers.  Were the open rates higher?  How about the click-through rates?  If there’s no significant difference, keep this going for a few months (4-6 months should begin to show some variance).  Continue this sort of test to further refine and find the optimal frequency for your subscriber base.*

Your optimal frequency can also be driven by content, which brings us to the next point…

4. Poor Content

While still considering all of the above, if you have an engaged audience who recognizes the value of your email, frequency will matter less than an exchange of valuable content.  The biggest factor driving opt-outs is irrelevant or too much content within a given communication.  Another key benefit of email is the ability to easily target your message.  Make sure everyone your sending to will care about what you have to say: target your messages accordingly.

If you’re trying to maintain a certain frequency but you don’t have content to pique the interest of everyone in your database, consider the following:

If you have the opposite problem, too much content, organize it dynamically or target reordered variations of your message based on the recipient’s profile or past interaction(s) with your newsletter(s).  In any case, keep the content within your newsletter to a minimum.  Include teaser-text and link out to the full story, not only to keep the message clean and clear, but also to be able to accurately measure engagement and better understand the kind of information most important to your subscriber.

Over and Out

Building a high-quality subscriber base can be tough work, so be sure to treat every communication as a privilege and not a right in order to continually engage and retain your subscribers.  Leverage the power of email with testing, personalization, segmentation and dynamic content to refine your efforts.  Above all, never forget about the promise you made when your subscriber signed-up; ask yourself if each recipient will find value in your email before hitting send.

 *This is a simple test method that requires all other variables to remain consistent (i.e. content, day and time deployed, other communications with your organization, etc.)

Posted by Aubrey Stork

For 10 years, Email Strategist Aubrey Stork has been making meaningful connections with customers, clients, prospects and donors through email. His strategic approach blends the experience of bringing both technical and creative solutions to many of the world’s most recognized brands.  As a trusted partner, you can count on Aubrey to deliver strategic email solutions that effectively address your unique business challenges.

Is your audience disengaged?  Is your share of wallet what it could be?  Are you caught in a cycle of expensive customer acquisition due to high churn?  Connect with Aubrey today to learn how your business challenges might be effectively and efficiently addresses with email.

Answer – The Can Spam Act protects the public from unsolicited emails. It indicates that you must have permission to email unrequested messages (opt in) and you must give recipients the option to discontinue receiving them (opt out). Though email is a good way to communicate with today’s target of buyers, it is one that commands respect and acknowledges the privacy of recipients. By doing it well, you can make email a very effective marketing tool.

Julie Wassom
“The Speaker Whose Message Means Business”
Marketing and Sales Speaker/Consultant/Author
Call me: 303-693-2306
Fax me: 303-617-6422
E-me: julie@juliewassom.com
See me: www.juliewassom.com

The practice in FLSA cases is for plaintiffs’ lawyers to file a lawsuit on behalf of the original named plaintiff, and then seek to expand the case into a collective action by issuing notices of right to opt-in to other similarly situated employees.  To avoid the prospect of a collective action, employers sometimes choose to make an offer of full relief to the named plaintiff early in the case.  They then argue that the case should be dismissed as moot, leaving no pending lawsuit for other employees to join.

This approach has received a mixed reception in the federal courts of appeals. The Ninth and Eleventh Circuits held that a case should be dismissed when the named plaintiffs’ claims have been resolved.  The Third and Fifth Circuits have held that a collective action, like a class action under a Rule 23, takes on a life of its own when the case is filed and does not become moot when the named plaintiff’s claim is resolved.  The arguments involve some arcane issues involving the distinction between collective actions and class actions and the “case or controversy” requirement under Article III of the Constitution.

In the case that the Supreme Court agreed to hear, the defendant company operates over 200 nursing homes and other facilities.  The plaintiff worked for one of those homes for only several months.  She filed suit claiming that the company violated the FLSA by making automatic deductions for meal breaks. To make the case go away quickly, the company responded to the court complaint by making an offer of judgment for $7,500 in alleged unpaid wages and liquidated damages, plus attorneys’ fees, costs and expenses.  The district court granted the company’s motion to dismiss the case as moot, but the Third Circuit reversed, holding that the company could not preempt a collective action by “picking off” the named plaintiff.

The Supreme Court will hear oral argument in the case, Genesis Healthcare Corporation v. Symczyk, in its term starting October 2012.

• Want to try Social Recruiting but unclear how to start?
• You’ve had success recruiting on LinkedIn, how do you expand into other Social Networks?

Social Recruiting isn’t going away nor should it be treated as a “fad.” In fact, according to Businessinsider.com, last year 1 out of 6 hires were sourced out of Social Media.

Do you know how many hires came from Social Media?

Social and Mobile Recruiting are on a trajectory that will forever change the future of your Talent Acquisition, but are you struggling to get your share?

Suggestions To Improve Your Social Talent Acquisition

At SourceMob we do not see Social Recruiting/Talent Acquisition as simply finding another platform (Facebook/Twitter/Mobile) for pushing a fire hose of jobs through the historic model of “Push” job marketing. Nor do we agree with distributing hundreds of unfiltered jobs at your potential candidates through your merchant Facebook/Twitter/Google+ marketing, through the Facebook Timeline or through 3^rd party free sharing tools (which often violates your own privacy policy).

Our goal is to first focus on developing your very own HR Company branded Career Center on your website, Facebook, Twitter, Google+ and Mobile/Tablet platforms. We do not believe in pushing job content but instead believe in pulling preferred Candidates into conversations.

Yes… it is sort of like finding passive needles in a recruiting haystack, but that is precisely why our Talent Acquisition solutions are successful for our clients.

SourceMob is not just a technology company. We not only help you sell your jobs to Passive Candidates, but also facilitate relevant and engaged conversations that help grow your Social Fan base.

Remember Social/Mobile Recruiting has moved the playing field where your top Candidates are in control of their recruiting and as a result your brand and HR Team is not. Additionally, your Candidate wants your jobs and conversations to come to their social network and engage with you where and when it is convenient for them.

What we coach and mentor our client to do first and foremost is that they must be willing to innovate and put on a new pair of Social Talent Acquisition sneakers (we say sneakers because the sheer speed at which social and mobile is moving). Then you must be willing to test and DUMP your “old school” sourcing methods that are working less and less today. Why…because your best (Passive) Candidates are now in control of their job transitions and our program analytics will prove it to you.

The SourceMob Program provides your Talent Acquisition Team with a suite of Social and Mobile Talent Acquisition and Conversation solutions that engage with your Candidates resulting in increased hires, higher levels of Candidate loyalty, brand building and a reduction in hiring costs.

 “We don’t have a choice on whether to do Social and Mobile Recruiting but the only question is how well we do it.” Erik Qualman –author Socialnomics

At SourceMob we can easily and quickly help you broaden your Talent Acquisition strategy to include Facebook, Twitter, Google+ and Mobile, via your own online Social and Mobile Career Center (which we build for you). And we do this without involving your IT Team and their budget, or your HR management resources. In fact, the SourceMob solutions basically run on autopilot. We also provide you Talent Communities (we call them SourcePools) capturing relevant job category conversations, which reduce your hiring cycle time and cost to hire.

I’d recommend that we set up a time over the phone where we can get to know your specific Talent Acquisition objectives. With that understanding we can begin to design a Social and Mobile Social Recruitment program that will fit your company’s unique situation and strategy.

To learn more check out our video at sourcemob.com. For a virtual or personal presentation simply ring me up at 612-249-2740 or email me at jeff@sourcemob.com

Looking forward to hearing from you,

Jeffery

Jeffery Giesener

CEO/Founder

SourceMob.com

jeff@sourcemob.com

612-349-2740

Twitter: @thegies

http://www.linkedin.com/in/jefferygiesener

In this post, I’ll start presenting few online, money-making methods, focusing on how they work, how they would generate money (or became monetized), and some of their pros and cons.

1. Advertisement

Every year, businesses spend billions of dollars on advertisement. The online portion of that expenditure is getting larger and larger. The most common online advertisement instrument is the banner. A banner gives a flashy, brief sales message, that highlights the two or three biggest and most attractive attributes of the business.

Technically, the banner is but the nice face of few lines of HTML code. If you have an idea about programming, the banner is the execution of the HTML code behind it.

Once the banner is created and tested, it has to be promoted. Online promotion boils down to a single word: Traffic. For  the banner to reach as many potential buyers or subscribers as possible, it has to attract online traffic. So what does that mean? It means that the banner needs to be spread around, so that online surfers would see it, and be interested enough to click on it. Every click is called a visit, a hit, or a view. The more the hits, the better.

Since the banner  is “click-able”, once clicked, a webpage gets launched, and the surfer who has clicked the banner, would be shown a whole lot more details about the business. The hope is that the surfer would get more interested and “convert”. Conversion takes place when a surfer, who has initiated the “hit”, becomes a buyer of the business’s products or services. If the business needs subscribers only, conversion takes place when that surfer signs up, providing enough details, especially name and email address. That allows marketing/sales people to follow-up, in order to offer that subscriber a service, a product, or more information, for the time being. Another term that describes this process is “opt-in”. The surfer is said to be “opted in”, when he or she provides his/her name, email address, and sometimes, phone number, by filling out a special form on the sales webpage.

How would you make money out of all of that? The easiest way would be to sign up as an affiliate of an online business of your choice, and promote that business banner(s). The banners you promote, have in their HTML code your unique ID. So if they got clicked, the business (usually the admin) would know that it was you who had made that hit possible. The majority of businesses won’t pay you anything for hits only. But they do pay once the person who has clicked, converts. In other words, generates money for the business now, or in  the near future. As an affiliate, you would receive a percentage of that money, or an “Affiliate Commission”

To summarize: First you need to find a business you’re interested in promoting. Then you sign up as an affiliate. You get your special banner code and promote it, aiming at driving as much traffic as possible to that banner. The higher the traffic, the greater the probability that someone would click on your banner. The more the “clickers”, or the hits, the higher the probability of conversion, i.e. commissions.

Now you may ask: How would I promote that banner? The ideal approach would be to have your own website, where you paste the HTML code, so that the banner appears on your website, preferably the front page. But that’s not enough. You still need to make your site visible. You ought to drive traffic to that site. One way to do that is to list your site’s URL on as many traffic exchanges as  possible.

What is a traffic exchange (TE)? It’s a website that offers a service. When you sign up for that service, the site allows you to post a certain number of URL’s. Once you finish entering the URL’s (one of them is of the site, which contains the banner you wanted to promote), you can start “surfing”. This is a rather boring activity. You have to watch other people’s webpages, who are trying to promote, exactly as you are. Each “view” takes a number of seconds. Usually  between 10 and 30. For every site you watch, or view, you earn one credit. That credit serves as the cost of one view of your own site (sometimes the ratio is not exactly 1:1). You view other people’s sites so they view yours.

You could escape the boring part, to some extent, by joining an auto TE. The upside of that is you don’t have to click every 30 seconds or so to view the next page (and earn another credit). The TE does that for you automatically. The downside, however, is that other promoters would do the same. Which means they won’t actually see your site. Because while the auto TE is cranking, viewing one site after the other, people would minimize it, sending it to the background, and go off doing something else.

One way to know how your site is doing in terms of visibility and popularity would be to perform a Google search on it. The best result you should aim for is to see your site on the first page of the search results. Another technique would be to go to http://www.alexa.com. This free service tells you the rank of your site, globally, and locally, where the site was registered.

As you can see, the process is somewhat complex, and the reward is not that much, unless you became really good at it; something that takes a high overhead of time and energy.

This should be enough about advertisement as a source of online income. Please let me know if you have anything to add to the above, if you’d like to comment, or ask a question. All you have to do is use the form below. And don’t worry, you’re not “opting in” for anything

Till the next post: Read, think, consult your heart, decide and act…

The Wealth Maker

That might not be for everyone, and I totally get that. But it’s my job as a professional to work ethically and keep my clients up-to-date.

Which is why it really ticks me off when I see people who brand themselves as marketing professionals who constantly break these rules. I’ve gotten a few emails in the last week that I never opted in to receive and that have no way – that I can identify – to opt out. So, my only option would be to send an email directly to the person and hope that she removes me from her list.

That’s not cool. It’s awkward and annoying. And, it’s against the rules.

Spamming people does not make people want to buy your product. It does not make people want to refer their colleagues to you. It just makes them mad and then, in turn, makes them passively aggressively write nasty blog posts about you.

So, if you’re thinking about sending emails to your clients and prospects (which can be a very effective strategy for some businesses) here’s what you should do:

• Set up an account with MailChimp. It’s free and very easy to use
• Create a list and opt in form in your new account. You can even add a code on your website and Facebook page to capture addresses.
• Promote your sign up form. Publicize it on Twitter, Facebook and in your email signature line. Send personal emails to your clients asking that they sign up and give them a great reason why (discounts, tips, VIP access…)
• Generate great content and send it to the people that WANT it.

When you use a service like MailChimp, you are sure that everyone has opted in and that they can easily opt out if the information is no longer needed. it’s a simple and free process and it will actually help build your list beyond people you know personally or have met at a networking event.

If you think this message is about you – it’s not. But, if you’re practicing this annoying tactic, you should change now before I’m forced to write another nagging post. And, if you need help building your list, I’m happy to pour you a glass of milk and have a chat. Fill out the form on the homepage for a free consultation.

Unfortunately for them, too few people read LawPundit or EUPundit, preferring blogs and websites that concentrate on quirky off-beat legal questions of little practical value or that focus on politically sensational ephemeral events.

So now, there you have it. The problem is on everyone’s doorstep. What to do? We ourselves have adopted the free SilkTide solution (EUPundit here).

We might point out in the context of solving problems raised by the EU Cookie Law that an “evidence-based” approach should be preferred. “Evidence-based” is the new watchword in law, politics, science and humanities — at least so we allege, because we have been at the forefront of this development in our postings for years — indeed, we have even started the first Pinterest board to be titled “Evidence-Based“.

Specifically, on point, at Out-Law.com at Cookie law disaster should force companies to emulate patent world lobbying, says expert we find written:

“Businesses must engage the media and arms of government more effectively. Like the patent lobbyists they must make clear evidence-based connections between the value of innovative technologies dependent on the use of personal information and the benefits these technologies bring to society.“

We would pin that article to our Pinterest board but Out-Law.com, for all of its pioneer posting efforts, is still behind the times and has no Pinterest-capable image that represents its website.

By the way, we do not agree at all — in many cases — that patent lobbyists have established evidence-based connections for the overly broad patent protection that the law mistakenly grants today, but there is no doubt that the evidence-based approach must find increasing application at all levels of policymaking and rulemaking in a world dominated by hype that often has little or no actual evidence-based support.

Crossposted at EUPundit.

Onder bepaalde omstandigheden is het namelijk wel toegestaan om, zonder toestemming van de gebruiker, een cookie te plaatsen. Het moet dan gaan om een cookie die strikt noodzakelijk is voor de dienst. Deze uitzondering kunnen we ook als volgt gebruiken.

De eerste keer dat een gebruiker op een website komt, informeert de website de bezoeker over het gebruik van cookies, en vraagt of de gebruiker hiermee akkoord gaat. De website bewaart deze beslissing door precies één cookie te plaatsen: de cookie-cookie. De waarde van deze cookie is ‘ja graag’ of ‘nee bedankt’. Voor twee verschillende gebruikers die geen cookies accepteren zijn deze cookies dus gelijk. Bij een volgend bezoek wordt de waarde van deze ene cookie teruggegeven, en ziet de website meteen of dit een klant is die al dan niet cookies wil accepteren. Opnieuw vragen is dus overbodig.

De website kan voor deze cookie echter ook een vervaldatum instellen. Na deze datum verwijderd de browser de cookie, en wordt er dus opnieuw om toestemming gevraagd. Omdat deze vervaldatum niet wordt teruggestuurd bij het opvragen van de waarde van een cookie, kunnen gebruikers dus niet op basis van een vervaldatum getraceerd worden.

Er zijn nog een aantal voordelen bij deze benadering. Ten eerste is een cookie gebonden aan een specifieke website. Toestemming voor cookies kan op deze manier dus per website apart gegeven en bewaard worden. Daarnaast zou de cookie-cookie ook meer dan alleen de waarden ‘ja graag’ of ‘nee bedankt’ kunnen bevatten. Zo zou bijvoorbeeld wel toestemming gegeven kunnen worden voor cookies die persoonlijke voorkeuren voor de website opslaan (bijvoorbeeld lettergrootte), maar niet voor third-party cookies. Zo’n third party cookie kan overigens ook gebruikt worden om de cookievoorkeuren voor een hele groep van affiliate websites in één keer te bepalen en te bewaren. Dit beperkt het aantal vragen aan de gebruiker nog verder.

Er is ook een belangrijk nadeel. Cookies zijn apparaat gebonden, en niet persoonsgebonden. Als je met een andere computer surft, moet je opnieuw je instellingen opgeven (waarbij je soms handmatig al bestaande cookie-cookies moet verwijderen).

Maar al met al is dit een simpele maatregel die zonder al te veel moeite door alle Nederlandse websites in te voeren is, zonder dat je als gebruiker iedere keer weer gevraagd wordt om toestemming voor cookies. Vooral als je die toestemming niet wenst te geven!

(credit: Justin Sullivan/Getty Images)

(CBSNEWS.COM) – LinkedIn’s iOS app is collecting information from calendar entries, including passwords and meeting notes, and transmitting it back to the company’s servers without their knowledge, according two mobile security researchers.

The business-networking giant’s app for Apple’s iPad and iPhone has an opt-in feature that allows users to view their calendar entries within the app. However, researchers Yair Amit and Adi Sharabani discovered that once enabled by the user, the app automatically transmits users’ calendar entries back to LinkedIn servers. The pair expects to present their findings at a security workshop at Tel Aviv University tomorrow.

The transmission of data, which is not revealed to users, may violate Apple’s privacy guidelines, which prohibit apps from collecting and transmitting users’ data without their express permission. Controversy erupted earlier this year when Path — a popular iOS and Android application — was found to be collecting user contact information without permission. Path issued an apology on the issue introduced an updated version that required users to opt-in to the feature.

Apple promised a fix that would prevent the behavior in the future, and a U.S. House subcommittee sent a letter to Apple asking why it doesn’t force app developers to ask users for permission before downloading contacts.

♦♦♦Read The Entire Story At cbsnews.com♦♦♦

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Engagement requires a soft touch, not a hard sell.

Companies who are succeeding in recruiting on social networks have developed a sourcing strategy which looks more like customer service than a typical recruiting model and focuses on a conversational approach to luring top talent–many of whom are Passive candidates.

Three Phases to Accomplishing a Successful Sourcing Strategy

1. Establishing Social Career Pages on the key social networks (Facebook, Twitter, Google+ or Mobile) accomplishes a successful social recruitment position statement to potential candidates
2. Make your Social Career Pages interesting, collaborative and ready to drive relevant content frequently enough to stimulate ongoing conversations with your potential candidates
3. Grow your Social Fan Base.

What is important to realize is that a conversation is not an application. It is just what it sounds like… a conversation. Passive candidates increasingly want to “test the waters” first by getting to know your company, the recruiter and your company culture before stepping into the formal application process. Not to mention they want to stay off the recruiting radar until they are ready to make the first move. This is why it is important to have a conversation mechanism in place SourcePools so your recruiters can engage with these candidates.

So How Do You Start?

Simply start by creating or selecting a conversational topic on your Social Career Centers that’s relevant to your audience. It doesn’t have to be job related. But it should be interesting enough to elicit comments from your target audiences. Then make sure you respond to their comments including finding others (inside and outside the company) that can contribute to the conversation.

Don’t be so overt to sell your jobs. That comes later because anyone interested in a job will already have applied. What you’re looking to do is hook those Passive candidates into having relevant conversations and get them to identify themselves. This strategy is the cornerstone to building SourcePools™ or talent communities around your job categories.  But remember: building conversations and engagement with Passive candidates comes first, takes time, and needs a level of excitement and energy from your Talent Acquisition Team to come across as being credible.

Remember that luring Passive Candidates into a more substantial conversation is the key goal. These conversations need to be nurtured over a period of time that fits within the Candidates timeline–not yours. If things feel right for them, they will apply in their own time.

Social networks have dramatically jump started the process of recruiting through the exponential growth of conversations, the cascading distribution of your job content, and the viral leverage of sharing. Plus, Social Recruitment is now bringing down the cost of recruiting–especially for Passive candidates.

In a recent survey from The AList of some 1,800 candidates, about half the respondents claimed that they found their last job through connections made through social networks, mainly by tapping friends and relatives. Interestingly, a majority of those that found jobs in this manner also reported higher levels of satisfaction with their jobs. The likely reason is that they had more and better insights into the job than they would have otherwise.

For an employer wanting to tap social networks, the approach should be to draw people into conversations, which drives engagement with your Candidates.

Key Findings from The AList Study

1. Networking/Social Media has become the most effective way for landing a job
2. Despite LinkedIn’s apparent popularity among recruiters, job hunters succeed at finding a job more through Facebook and other Social Network channels
3. Social Media hires tend to have a higher job satisfaction, feel more informed about the company prior to accepting the job, and show longer retention cycles

At SourceMob we can easily and quickly help you broaden your Talent Acquisition strategy to include Facebook, Twitter, Google+ and Mobile, via your own online Social and Mobile Career Center (which we build for you). And we do this without involving your IT Team and their budget, or your HR management resources. In fact, SourceMob’s Recruiting and Conversational solutions basically run on autopilot. We also provide you Talent Communities (we call them SourcePools) capturing relevant job category conversations, which reduce your hiring cycle time and your cost per hire.

To learn more check out our video at sourcemob.com. For a virtual or personal presentation simply ring me up at 612-249-2740 or email me at jeff@sourcemob.com

Looking forward to hearing from you,

Jeffery

Jeffery Giesener

CEO/Founder

SourceMob.com

jeff@sourcemob.com

612-349-2740

Twitter: @sourcemob

http://www.linkedin.com/in/jefferyjeffgiesener

Just like you have the choice to opt-in and receive text messages, you also have the ability to opt-out and stop receiving text messages. In order to stop receiving messages for IRIO, all you have to do is text the word “STOP” or “STOP2END” to 47464 (MSG&DATA RATES APPLY).

Once again, the decision is up to you!

Stay tuned for the next lesson in Mobile Marketing 101. 

(Photo from mediapost.com)

To “opt-in” simply means that the choice is up to the person receiving the messages. There are different methods in getting your audience’s permission. One opt-in process includes first texting the keyword to the short code, followed by responding with “U” for receiving future updates. The prospect can also opt-in through the mobile widget on our website. There are plenty of other creative techniques to use for the opt-in process that might be best for your specific industry.

Let the community decide whether or not they want to know more about who you are and what you do. The choice is up to them! 

(Photo from desdrec.com)

A generation of youngsters may be developing a skewed view of sex from pornography, a court has heard, after a 12-year-old schoolboy raped and sexually assaulted a younger girl after copying a hardcore film he watched on the internet.

The case was just the ‘tip of the iceberg’ and said there may be many similar cases throughout the country, lawyers warned.

The High Court in Edinburgh heard the boy, now aged 14, was allowed “unfettered” access to adult websites before forcing a nine-year-old to perform a sex act on him.

Sean Templeton, the boy’s defence counsel, said the case could be “the tip of the iceberg” because pornography is giving a generation of youngsters a “skewed view” of sex.

Judge Lady Smith decided not to detain the teenager but warned him that he should not regard pornography as a “guide” on how to behave sexually.

The appalling details of the case emerged amid growing political debate as to whether the Government should force internet providers to adopt an “opt-in” system.

This means parents would have to remove a default block on watching pornography on their home computers, thereby preventing their offspring accessing adult images.

via A generation is growing up skewed by internet pornography, court hears, as 12-year-old who raped a schoolgirl is spared jail – Telegraph.

The key to this case is the ‘unfettered’ access.

Pornography is not for children. It may not be to every adult’s tastes either – they can just choose not to watch it. Whether it warps someone’s attitudes to sex is another issue as children should not be watching it in the first place.

In line with the general sentiment that Google suggested, the issue here is parenting and parenting alone. The internet isn’t a toy – parents must approach their child’s access to it responsibly.

The computer a child uses should be in a communal area so it can be supervised and have internet filtering software installed on it so that the vast majority of inappropriate material is out of reach. Most ISPs already have internet filtering options for people who wish to do this (e.g. BT) and for those that don’t, there’s plenty of recommended software and reviews around. These are painfully simple to set up and can block/track internet use. The same goes for mobile phones and televisions.

People will say that these can be circumvented, but then so could a government block and, let’s face it, if a teenager is capable and determined enough to find porn around parenting blocks and supervision, they’re probably old enough to be finding these things anyway.

Many of us grew up in homes where access to potentially inappropriate material was countered – no TV after [x] hour, computer use restricted and so on. Why can’t the parents complaining manage these simple tasks and leave the internet free for adults.

Less nanny state, more individual responsibility.

– Sharing is the new giving

– Participation is the new engagement

– Recommendations is the new job advertising

As a Talent Acquisition Professional, it’s no longer enough to just understand a candidate’s traditional career behaviors. Did you know Passive candidates who are engaged in social and mobile media leverage the use of social/peer, 3^rd-party, and independent editorial content in their career decision-making process?

According to a recent career transition study, the current breakdown on the sources of job transition stands at 29% social/peer content, 36% public relations, 35% independent editorial. In just two years, it will be dead heat across all three career states.

Is it surprising to you that savvy candidates will increasingly hold social/peer content at an equal or higher level of importance over the other job content states? It shouldn’t.

Getting a leg up in Social Recruitment is all about driving candidates to your Social Career Centers and building your social fan base. How do you do this? Use data-protected and permissioned Sharing Widgets to increase your career fan base. But be careful not to violate your Privacy Policy by using 3^rd-party cookie-based or personal information capture sharing widgets.

The New Social Leverage…

1)    Sharing Is The New Giving – So how do you build Social Sharing into your Social Talent Acquisition? Stephen Denny in his new book called Killing Giants writes that consumers (candidates in this case) no longer act as though it is all about “me”. They want to receive support from those around them and give back as they receive. It’s not only about “me, but also about my family, my community, my co-workers and my planet.”

With global sharing platforms like your Career Centers on Facebook, Twitter, Google+ and Mobile you now can leverage your employees as one of your key jump off points for your Social Recruiting opportunities.

2)    Participation Is The New Engagement

• Are your Recruiters engaged in conversation with your Candidates?
• How easy is it for your Candidates to have a conversation with your Recruiters?
• Do you force your Candidates through the painful application process before they engage in any form of serious discussions with your Recruiters?
• Have you discovered how few Candidates actually apply? Do you know your applicant defection rate?
• What does all of the above say about your willingness to engage your Candidate in a career conversation?

In the Age of Facebook, Twitter, Google+ and Mobile you’ll find that Candidates are increasingly showing disinterest and mistrust in the traditional approach of being recruited. They don’t want you to talk at them, they want you to talk to them… and they want to be able to talk back!

3)    Recommendations Are The New Advertising

Recommendations are very personal.

• When you decide to recommend a job to a friend, don’t you first vet the position and the company?
• Don’t you seek out a trusted referral?
• Don’t you seek to make sure you make the best decision and protect your network and the company?

Of course you do. So when you are in the process of Social Recruitment step back and think about how your Candidates currently seek out “TRUSTED” referrals? They are most likely speaking with your current and past employees.

At SourceMob we can easily and quickly help you broaden your Talent Acquisition strategy to include Facebook, Twitter, Google+ and Mobile, via your own online Social and Mobile Career Center (which we build for you). And we do this without involving your IT Team and their budget, or your HR management resources.

In fact, the SourceMob solutions basically run on autopilot. We also provide you Talent Communities (we call them SourcePools) capturing relevant job category conversations, which reduce your hiring cycle time.

To learn more check out our video at sourcemob.com. For a virtual or personal presentation simply ring me up at 612-249-2740 or email me at jeff@sourcemob.com

Looking forward to hearing from you,

Jeffery

Jeffery Giesener

CEO/Founder

SourceMob.com

jeff@sourcemob.com

612-349-2740

Twitter: @thegies @sourcemob

http://www.linkedin.com/in/jefferygiesener

If you’re a fan of just about anything, you can sign up for text message updates (also known as mobile alerts) from that thing. Sports teams often use them to send ticket deals and score updates to fans. Of course, these things are “opt-in,” so if you don’t want them, don’t sign up for them.

Fred Weiss signed up for mobile alerts from his beloved Pittsburgh Penguins. When he signed up, the team’s documentation said he’d received “no more than three texts per week.” In the first week, he received five text messages. The second week, four. That’s right, he received three extra text messages over a two week period. This was unacceptable. If there’s one man in the world that you don’t send three extra text messages to, it’s Fred Weiss. Fred Weiss isn’t going to stand around and let some automated service send messages that, assuming he doesn’t have an unlimited texting plan, cost him an extra 30 cents.

Weiss filed a class action lawsuit in California alleging the team violated the Telephone Consumer Protection Act and breached its contract:

By exceeding the authorized limits on weekly text message calls made to Plaintiff… Defendant has caused Plaintiff and the other members of the Class actual harm, not only because they were subjected to the aggravation that necessarily accompanies the invasion of privacy caused by unsolicited text message calls, but also because consumers frequently have to pay their cell phone service providers for the receipt of such wireless calls.

[The Consumerist, Pens Blog, Larry Brown Sports and Courthouse News]

I did mention this was an “opt in” thing, right? Weiss could simply opt out by texting STOP PENS to 32623. How do I know this?

I went to the website. This took 20 seconds.

Instead, he filed a lawsuit. Not just any lawsuit, but the Lawsuit of the Month.

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