Tags » Optimise

The paradoxes scrum masters face

As a human being, you have different sides to your personality and sometimes,
those sides don’t always see eye to eye and you are faced with internal struggles, deciding what to do. 437 more words


The Mobile Marketer

By the end of 2013, there will be more mobile devices than people on Earth. (Cisco 2013)

Almost 80% of us will not leave the house without our mobile phones.

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Return on marketing investment

In order to produce a good return on marketing investment, the incremental revenue derived from a content marketing project needs to outweigh the cost of the project. 352 more words

Content Strategy

Cost and revenue drivers

Profitability is hinged on two business principles: being able to increase revenue and being able to reduce costs. In any content marketing project the same principles apply. 378 more words

Content Strategy