Tags » Oscar Mayer

How I Didn’t Get the “Dream Job” and Why It’s Really Okay, I Promise

I was fifteen years old when I found my Dream Job.

I was fifteen years old when I decided that it was my goal in life to graduate college and become a “hotdogger” for the Oscar Mayer Wienermobile. 619 more words

The Bacon Dongle Will Be Mine... In 6-8 Weeks!

Oscar Mayer’s ingenious bacon promotion, or “bacomotion”, has finally paid dividends for me!  After several weeks of trying, I’m proud to say that one of their delicious bacon-scented devices will be waking me up in 6-8 weeks.   56 more words


Listening To Social Media: Kraft Foods

Certain aspects of Kraft Foods social media strategy differ slightly from many other companies utilizing social media. Paul Banas, a senior category insights manager in the Oscar Mayer division of Kraft Foods, stated that social media is an excellent pathway to answers from consumers. 539 more words

Social Media

Marketing Players of the Week - Eternal Winter Edition

It wasn’t meant to go down like this.  This past Thursday, March 20th was the Spring Equinox. We’ve already had one of the coldest winters in recent memory, and every morning we wake up with a profound distain for the weatherman. 331 more words


This Week's Wonder: Smells Like Success

All hail ‘The Oscar Mayer Institute for the Advancement of Bacon‘. Oscar Mayer partnered with Scentee and brought in 360i and Olson Engage to create an innovative integrated marketing campaign scentered around the delicious aroma of freshly cooked bacon. 253 more words

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His Own Paranoia

The sun barely leaked through the chipped, vinyl shade in the cinder-block hotel room just outside of Anaheim.  Night game vs. the Angels.  Four-nothing win.  Figueroa tossed eight, then Lyle in the ninth.   898 more words

Baseball Players