Blogs about: Otnb Ideas Archive
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OTNB IDEA: News directors invite viewers to virtual story discussions
Last week, I alerted you to some of the uses for the new “YouTube Direct”. (Is YouTube Direct Right for your News Organization) Here’s another great idea to engage your customers in … more →
Outside the News Box
Is YouTube Direct Right for Your News Organization?
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wrote 1 month ago: Expect to hear a lot of buzz about YouTube Direct. And, for good reason. It may be the solution fo … more →
4 Ways News Organizations are Using Twitter Lists
wrote 1 month ago: Though Twitter Lists are new to most users, some news organizations are trying to stay ahead of the … more →
Site of the Day - Obama Weather
wrote 1 month ago: What’s the weather, what to wear? Obama helps you everywhere! How does it work? The site gets … more →
The Social Media Marketing Test
wrote 2 months ago: Ouch! Graeme Newell has again delivered a much-needed jab to the midsection. If you contribute to y … more →
The Social Media Marketing Test
wrote 2 months ago: Ouch! Graeme Newell has again delivered a much-needed jab to the midsection. If you contribute to y … more →
How to simplify routine stories
wrote 2 months ago: From NewsLab.org: Every newsroom is stressed to the max these days, with too few people producing n … more →
Getting Your Stories to Show Up on Google News - OTNB Idea
wrote 3 months ago: Search Engine Optimization. Everyone who posts content to your news site or channel must understand … more →
When the big storm comes, change your site
wrote 4 months ago: Steve Safran, with MediaReInvent, is out with this important weather reminder: With the onset of hur … more →
Tips for Covering the economy
wrote 5 months ago: Covering the economy? Who isn’t, these days? But it’s not always easy figuring out which business an … more →
OTNB IDEA: Share Web Style Guides
wrote 5 months ago: Every news operation should have a style guide, but as anyone whose ever written one can tell you, t … more →
Use your News Cars to promote your "Tweets"
wrote 6 months ago: You can recruit new followers by targeting one of life’s few remaining captive audiences: driv … more →
OTNB Story Idea: How are closed car dealers disposing of customer records?
wrote 7 months ago: Story Idea: How are closed car dealers disposing of customer records? See how a station in Denver ha … more →
OTNB IDEA: Putting Twitter to Work in the Newsroom
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wrote 7 months ago: Oh Boy, what a mess! I was asked, “should the newsroom have one twitter account for everyone t … more →
OTNB IDEA: Using URL shorteners.
wrote 8 months ago: How can something so short be so important? There is alot more going on beyond the ability to get to … more →
OTNB Story IDEA: Economic Downturn hurts Lawyers too!
wrote 9 months ago: The economic downturn is hitting the legal world hard. Pay and jobs are being cut, and even the thir … more →
OTNB Story Idea: Alzheimer's (@TWITTER)
wrote 9 months ago: RT @TerryMoran: Why I Got My DNA Tested for Alzheimer’s: http://tinyurl.com/cchc5s Great use o … more →
OTNB Story Idea: Tough Economy-Find Missing Money
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wrote 9 months ago: Missing Money (Missingmoney.com) was featured on CBS’s Early Show today. Missingmoney.com help … more →
OTNB Story Idea: One Layoff Leads to Another
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wrote 9 months ago: Alana Semuels at Los Angeles Times writes a great piece following the dominoes when someone loses a … more →
OTNB Idea: Covering the Economy - "How to Haggle"
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wrote 10 months ago: Providing life scripts is a great way to help your customers cope with tough times. MainStreet.com h … more →
