Tags » Paid Media

How to Use Paid Promotion in Your Next Marketing Campaign

Like most corporate marketers, I am always looking for ways to promote my company’s content on different channels. With limited resources and pressure to capture your audience attention, marketers need to be vigilant on how to cut through the noise.   714 more words

Content Marketing

Converged media - how owned, paid and earned media can work together

If you have worked in communication or marketing you are probably familiar with thinking about the media landscape in terms of owned, paid and earned media. 1,104 more words

Content Marketing

The Game of Social Selling is Changing

With twitter spreading news faster than any traditional media organisation, and 1.5 billion smartphones in the world, the saying ‘everyone is a publisher’ really can’t be debated anymore.The modern consumer is digitally driven, socially connected and mobile enabled.  604 more words

Social Media

Social-media management startup Sprinklr bolsters its IPO push with TBG Digital buy

Sprinklr, a startup with social-media management software, announced today that it’s acquired TBG Digital, a company that enables advertisers to buy ads through media sites and manage the performance of those ads. 188 more words


Honey Singh vs Parents vs Kids?

In case you haven’t been strictly out of civilization or married or both, you must have observed a healthy debate about how honey singh has started composing songs (some call it that), followed by singing those songs, and how its impacting the upcoming generation, also known as, iRobots. 768 more words

Everything Else

Who owns Indian Media?

After watching the series of non-sense, unprejudiced,unreal news in Indian Media ; their fooling attitude, their illegitimate behavior; this generated curiosity in my mind that why media falls to abyssal depth and who owns Indian media channels . 886 more words


How Facebook News Feed revolution affects strategies and engagement

Today I want to talk about the drop of organic reach on Facebook, a very relevant topic as it affects the way organisations elaborate their strategies and, in turn, reach their goals.  572 more words

Social Media