Tags » Paid Media

PPRA Content Marketing Luncheon Recap

The worlds of earned and paid media are colliding and we have to brace ourselves for impact by learning the value of tactics like native advertising, content marketing and sponsored content. 539 more words


Creating better content

Brands must know themselves before they start to publish content.

Rebecca Lieb, Jessica Groopman, and Susan Etlinger of the Altimeter Group published “A Culture of Content,” A Best Practices Report. 367 more words

Bailey Burk

Public Relations is Just Earned Media? Think Again.

The Public Relations Society of America defines PR as “a strategic communication process that builds mutually beneficial relationships between organizations and their publics.” Many people view public relations as a way to grow these relationships through promotional efforts, or earned media. 153 more words