Tags » Paid Media

How Facebook News Feed revolution affects strategies and engagement

Today I want to talk about the drop of organic reach on Facebook, a very relevant topic as it affects the way organisations elaborate their strategies and, in turn, reach their goals.  572 more words

Storytelling

Who gave media right to "JUDGE" ?

Nowadays we see that our media houses act like a court where their sets are like court and people debating as advocates and finally anchor passes the judgement.

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A quick recap on ATS Singapore 2014

It’s interesting that SAP Development Day coincide with some of the Advertising Industry Event this week, starting with ATS Singapore 2014 (Don’t ask me the meaning of the abbreviation) on Monday, … 492 more words

[FREE REPORT] Finding the Sweet Spot for Search & Social Investment | Kenshoo

Excerpt…

To provide more research to help guide search and social strategies for marketers, Kenshoo analyzed paid search performance for the leading global information services company, Experian, in which certain segments of the target audience were exposed to both paid search and various levels of Facebook advertising while others were exposed to paid search alone. 92 more words

Scoop.it

LinkedIn Ads: What I learned from spending a year and $100k on the platform - Econsultancy

Digest…

Targeting

Hands down LinkedIn has the most accurate targeting of any ad platform. Sure, Google has wider reach and Facebook has more categories, but for pure targeting, nothing beats LinkedIn. 445 more words

Scoop.it

Fact about Amrit (Amrut) Prajapati Death & Media

Very Strange, Media makes breaking news and start barking 24×7 , but never demand for independent inquiry. I want to put a question on media why they shut their mouth; each & every time , when it is clear that all drama created by media . 78 more words

Amrit Prajapati

L'ecosistema della comunicazione in Italia. Trend e proiezioni

Qual è lo stato di salute dell’ecosistema della comunicazione in Italia? A tastarne il polso è una ricerca della School of Management del Politecnico di Milano commissionata da… 371 more words

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