Tags » Paid Media

How to incorporate programmatic into your paid, owned and earned strategy

By: Cortland J. Fondon

Before implementing programmatic into a converged media content strategy with paid, earned and owned media, it’s important to understand the meaning of each of these media. 323 more words


Programmatic's POEM: Paid, owned and earned media

The terms “paid, owned, and earned media” (POEM) have become the best way to describe the digital media space today. In fact, many argue this is the only way for thought leaders in programmatic to ultimately prioritize all the real-time media options that are currently available. 84 more words


"MediaSur" - Today's Raavan ?

Today heard a group of people discussing how nicely the Raavan effigy burnt. But was it the end of Raavan ?

Raavan didn’t die, it was hidden and has rose head again. 514 more words

Indian Media

Video Promo - 2014

Video creative direction

Music supervision and event promotion for Impulse Group

Concept & Development

Outdoor Campaign - 2014

Safer-Sex Billboard and Public Transit Outdoor Campaign for Impulse Group

6 Premier Bulletin Placements – West Hollywood & Hollywood, CA

June – August 2014 (The billboard shown below was visible from Santa Monica Blvd. 35 more words

Concept & Development

How to Use Paid Promotion in Your Next Marketing Campaign

Like most corporate marketers, I am always looking for ways to promote my company’s content on different channels. With limited resources and pressure to capture your audience attention, marketers need to be vigilant on how to cut through the noise.   714 more words

Content Marketing