Tags » Paid Search

Investing in Paid Searches

Paid search is a great way to promote your whatever–product, service, cause, ect–in a measurable and purposeful way. You should consider investing in paid searches rather than depending entirely on organic search because: 503 more words

Media

5 Tips To Reach Your Target Audience On The Internet

Internet can be a cash machine if you use it well, with over a thousand ways to make money on the Internet today… one must wonder how do you make sure your online advertising and eventually products, reach only to people who would 1. 762 more words

Search Engine Marketing

Online Advertising Isn't Just For For-Profits

While I’ve spent much of my career working in the non-profit world, most of friends, family, and colleagues don’t make the connection that I have.  This is probably due to the fact that, while many healthcare organizations and health insurance plans are non-profit/not-for-profit organizations, their size and extensive advertising campaigns which I’ve overseen cause others to think of them as for-profit organizations. 285 more words

Staying Current

Forrester Wave Cross-Channel Attribution Providers 2014

On Friday, Forrester released their most recent Wave Report on cross-channel attribution technology providers. The companies evaluated fell into 4 buckets: Leaders, Strong Performers, Contenders, and Risky Bets. 749 more words

Online Retail Marketing

Searching for Relevance (Part 1)

Taking on a new job is kind of like adopting a child. For one, it can be just as scary as it is fulfilling. Needing time and commitment, you must nurture it–and it eventually feels like a part of you. 778 more words

Essay

Mischief Night: A Look at Online Retail Hijinks

Does anyone remember URL targeting, in which through a “normal” media buy, an advertiser was able to hijack a person trying to go to one site and navigate them to another?    298 more words

Online Retail Marketing

Digital Strategies to Drive Retail Traffic

Most retailers rely on media to support store openings and store events as well as for lifting sales of struggling retail locations. Drive-to-retail marketing plans have typically consisted of radio, print and TV in order to build awareness, but more recently, digital has become an increasingly important component of the media mix.  424 more words

Online Retail Marketing