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Marketing News Roundup: Week Ending April 18, 2014

After a week off to recover from a totally unexpected bout of walking pneumonia, I’m back with a current news roundup!

Actual News

Google stories dominate this week: 348 more words

Digital Marketing and Media Comic Strip : HAPPe HOUR : April 18, 2014

In March DoubleClick Search began offering support for Shopping campaigns. Of the many benefits this creates is the ability to integrate with Google Merchant Center. 58 more words

Comic Strip

What is the ‘Not Provided’ Organic Keywords Problem (and what can You do about it)?

By Sue Brady

It’s been six months since Google made the change that shook up the SEO market. If you are still perplexed about what to do about it, read on. 347 more words

Marketing

How to Use Bing Parameters

If you’re not using parameter fields in Bing Ads yet, I highly suggest giving them a shot. They not only help make things more efficient, but they also help your ads to be more specific to searches and improve CTR. 842 more words

Digital Marketing

Marketing News Roundup: Week Ending April 4, 2014

Actual News

#OrangeDigitalDozen 28 Mar 2014

Welcome to #OrangeDigitalDozen – a weekly digest of 12 unmissable articles we’ve found online, shared around the office or bumped into elsewhere. 

This week’s #DigitalDazzler… 264 more words

Content Marketing

Telling "Stories" w/ Data & Wye Oak

10:20am – I was having a conversation  this morning about telling a “storytelling” with data. There has seemingly been a disconnect in recent occasions where the raw data that was asked for didn’t “fit into the story” that we wanted to tell to the client. 261 more words