Interesting infographic showing the main differences between SEO and PPC. (source : www.killerinfographics.com)
Tags » Paid Search
Larry Kim (searchengineland.com) explains us how Google has changed its algorythm and what it means for your campaigns.
Knowing where your online traffic is coming from can help any business better customize their own website’s content to increase conversions. Organic and paid search are still “kings,” but social media continues to evolve into a profitable solution for many. 26 more words
By Sue Brady
“But why should I spend money on my own branded terms? If someone is searching for my brand, they already are interested in my company.” 885 more words
Below is what happened in search today, as reported on […] and from other places across the Web.
From Search Engine Land:
- […] Nearly ten years after it began and eight years after Google was sued over it, Google’s program that scans books in order to make them searchable has been found legal. 391 more words
Updated November 19 with a quote from Google Ventures
Google Ventures-backed search-advertising startup Trada appears to have laid off all staff but management, possibly in anticipation of a closure or sale, according to an industry source. 466 more words
The Marketing Science Institute publishes a very interesting marketing newsletter highlighting research in social media and sometimes mobile marketing. In MSI Insights second issue in 2013 they summarize a study by Jerath and Ma titled “Consumer Click Behavior at a Search Engine: The Role of Keyword Popularity” which examines consumer online search behavior. 98 more words