Tags » Paid Search

What is a Paid Search Restructure, Anyway?

Many paid search advertisers turn over the keys of their campaign to an agency to manage it and don’t typically get under the hood too often to see how the campaign is structured. 779 more words

Online Retail Marketing

Troubleshooting Paid Search Performance

When sales from paid search suddenly spike in the wrong direction, it can be a nightmare figuring out how and why. It shouldn’t have to be, though. 625 more words

Online Retail Marketing

We know as digital marketers that the landscape has evolved to a complex world of options. “Back in the day” of digital advertising you could spend your money with Google for search and the rest went to the portals (AOL, MSN, Yahoo). 551 more words

Staffing for Digital: More Important Than Ever to Get It Right

Before talking about present-day staffing needs in digital, here is a quick look back at the evolution.  For a time, digital marketing was a sexy new career choice.  682 more words

Online Retail Marketing

Close Variant Match Type: Time to Benchmark is Now!

With the recent announcement that at the end of September Google will remove the ability for search marketers to opt out of close variant matching for exact and phrase keywords, there is less than a month away to benchmark the impact of this change before it is gone for good. 593 more words

Online Retail Marketing

Real-Time Marketing: How to Leverage a Sudden Surge in Impressions

One of the hottest trends in digital right now is real-time marketing.   The goal of real-time marketing is to leverage an abberationally high level of impressions in order to yield sales. 571 more words

Online Retail Marketing

#FridayFive: Paid Search Strategy

Paid search experts Melanie Fromm and Amanda Lite discuss the strategic advantages of paid search and the details of a strong paid search campaign.

  1. How is the paid search landscape changing?
654 more words
Digital Marketing