Tags » Paid Search

The Role of Non-Brand Text Ads in an Evolving SERP

The Google SERP now presents three types of formats when someone searches for a product:  Organic, PLAs, and Non-Brand Text Ads.  These same three options have existed for a few years, but the PLAs used to be buried below the fold and were called Product Search (and Froogle, a really long time ago).  789 more words

Online Retail Marketing

Finding New Customers Online (Part 2)

Part 1 of “Finding New Customers” addressed why new customers are important to a brand or retailer.

Part 2 will cover how to find new customers from among the choices of online media programs that are in widespread use.  837 more words

Online Retail Marketing

Fast Ways to Find Valuable Keywords & Improve ROI

Keyword research is an enjoyable part of SEO planning because it’s when you get a glimpse into the way in which people search for products or services like the ones you offer. 626 more words

Search Engine Optimization

Email marketing has an ROI of 4,300%

Impact of an Email Marketing on the globe

Source: Direct Marketing Association

What? A statistic about email? 

You thought this was about social media, right? 249 more words

Social Media ROI

Suqses: GOOG... Down..Down...then....Up, Up and away !

Okay GOOG , was down – 8.93 for the day and closed at 573.73 really disappointing investors.  They were all talking about the earnings and how Google couldn’t  keep up their pace.   79 more words


What's needed from marketing clouds

Remember when Salesforce.com said marketing tech was going to be its next billion-dollar business? That was almost two years ago, and at the time I warned that  716 more words

Social Media Marketing

Online Advertising 101

No wonder lots of non-marketing individuals and even marketing individuals are so confused.  I can’t think of any other form of advertising or marketing that is referenced in the number of ways that what I call “online advertising” is. 811 more words

Staying Current