Blogs about: Pain Points
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From Pain to Desire
The obsession with “pain points” is well known as a tool to address customer requirements. To my mind, while this is a nice tool, it is restrictive. Think of it this way. We visit the doctor much less… more →
Confessions of a Digital Immigrant
Requirements and specifications -- your needs or theirs?
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wrote 2 weeks ago: I’ve just finished reading a great post from world renowned Information Architect Eric Reiss o … more →
From Pain to Desire
wrote 3 months ago: The obsession with “pain points” is well known as a tool to address customer requirements. To my min … more →
Winning Moves: We all know what assuming does ...
wrote 6 months ago: From June’s Winning Moves: Developing a breakthrough value proposition requires thinking diffe … more →
sales training using personas
wrote 10 months ago: Friday I converted dry customer survey data into a user persona for our sales team to use in their r … more →
Can You Stop the Pain? How to Find Compelling Reasons for People to See You
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wrote 10 months ago: Due to my job title of President of a small company, I get frequent requests for introductory meetin … more →
What do customers really want?
wrote 1 year ago: I’m going to go out on a limb here and suggest that your customers don’t really care abo … more →
Measuring Value
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wrote 1 year ago: “The trouble with measurement is its seeming simplicity.” Anonymous If you have ever pitched a produ … more →
Let's drop the most popular feature
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wrote 1 year ago: The first victim of in-flight customer service in India has been the cologne splashed cold towels. I … more →
A period of pain
wrote 1 year ago: When digging for gems it’s best to keep a clear head as the shifting landscape can cause pain. By fi … more →
