Tags » Paradox Of Choice

The escalating threshold of making a connection

In 2004, psychologist Barry Schwartz popularized the notion of the paradox of product choice increasingly available to consumers: overwhelming choice paralyzes rather than liberates buyers.  Jack Trout, who introduced the concept of product positioning, re-labeled this observable effect as the… 331 more words

Marketing 2.0

We all need a fishbowl

Date: 31 August

Location: Pastuso, this neat new Peruvian place on ACDC Lane, named after Paddington Bear.

I had such a great education. My parents are both scientists and encouraged me to look at the world curiously. 683 more words


Dear Abby

I received a “Dear Abby” in the mail yesterday; it was from me. I had written it on the last day of a yoga retreat I attended with my mother, just five weeks ago, and, like many things I do, I had forgotten about it. 631 more words

Why are you so unhappy? The Paradox of Choice

A few months prior, when I was trying to make what I thought at the time was a tough decision, a good friend of mine introduced me to the theory of the… 888 more words