One of the most common pay per click (PPC) misconceptions I come into contact with is the budget capping vs cost per acquisition (CPA) approach to bidding strategy. 757 more words
Tags » Pay-per-click
There are two drastically different approaches to how you can handle your marketing operations: it can either be reactive or proactive.
Reactive marketing involves putting your message where you think a large number of people might possibly see it. 236 more words
I’ve been having this strange thought recently…What if websites with pay-per-click advertising were committing fraud? Bear with me for a minute. What if Facebook, Twitter, LinkedIn, and Google were all paying someone far away overseas and under-the-table to scroll through pages and click on every sponsored link? 150 more words