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	<title>pay-per-post &amp;laquo; WordPress.com Tag Feed</title>
	<link>http://en.wordpress.com/tag/pay-per-post/</link>
	<description>Feed of posts on WordPress.com tagged "pay-per-post"</description>
	<pubDate>Mon, 28 Dec 2009 11:27:25 +0000</pubDate>

	<generator>http://en.wordpress.com/tags/</generator>
	<language>en</language>

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<title><![CDATA[Ways to earn revenue for your sites]]></title>
<link>http://bloochi.wordpress.com/2009/12/16/ways-to-earn-revenue-for-your-sites/</link>
<pubDate>Wed, 16 Dec 2009 15:14:24 +0000</pubDate>
<dc:creator>webloogi</dc:creator>
<guid>http://bloochi.wordpress.com/2009/12/16/ways-to-earn-revenue-for-your-sites/</guid>
<description><![CDATA[Okay, you have built your site and your site is getting a lot of visitors.And now you are thinking a]]></description>
<content:encoded><![CDATA[<div class='snap_preview'><p>Okay, you have built your site and your site is getting a lot of visitors.And now you are thinking about how to earn revenue from your site.Have no fear as the following article will solve your problems.</p>
<ol>
<li><a href="http://adsense.google.com">Google Adsense</a>.This is a good choice for many people.Sign up for <a href="http://adsense.google.com">Google adsense</a> and place Google&#8217;s ad on your website and earn money for everyone wh0 clicks on it.I have heard people getting 20-50 dollars per week per hundred visitors.So,why not try it now.</li>
<li>Sponsored reviews.Write  a review about a company in your blog/website and the companies pays you $$$.They will pay 10-thousands of dollars per review.That sure is a good deal for just a little bit of your time.</li>
<li>Paid/free newsletter subscriptions.You can set up a subscription service to your newsletter in your blog/website.If you choose to make your newsletter free for all(FFA),you can integrate ads into it.</li>
<li>Selling goods.You can sell clothes with your web logo and URL printed on it and sell it.Its good as you get to earn $$$ and you get advertising when your visitors wears the clothes outdoors.Check out <a href="http://cafepress.com">Cafepress</a>.It makes tshirts for you and handles everything.All you need to do is to set the price and sell it.</li>
<li>Premium content.If you are running an informational site that is very useful to people,try to make some BUT NOT ALL content premium.You can charge people to view your premium content.</li>
</ol>
<p>That&#8217;s all for now folks.Hope it helps you.Stay tuned for more articles.</p>
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<title><![CDATA[SEM Provider NetMedia LLC Announced Added Effective Link Building Solutions Launch]]></title>
<link>http://netmediallc.wordpress.com/2009/11/13/sem-provider-netmedia-llc-announced-added-effective-link-building-solutions-launch/</link>
<pubDate>Fri, 13 Nov 2009 23:24:49 +0000</pubDate>
<dc:creator>netmediallc</dc:creator>
<guid>http://netmediallc.wordpress.com/2009/11/13/sem-provider-netmedia-llc-announced-added-effective-link-building-solutions-launch/</guid>
<description><![CDATA[California, USA &#8212;  NetMedia heeds the call for the growing demand of search marketing and soci]]></description>
<content:encoded><![CDATA[<div class='snap_preview'><div id="_mcePaste">California, USA &#8212;  NetMedia heeds the call for the growing demand of search marketing and social media tools and strategies like link building, blog commenting, article writing and link wheel.</div>
<div></div>
<div id="_mcePaste">NetMedia is announcing its major launch as leading SEO solutions company which utilizes an amazing mixture of services for various online businesses which yields to what search marketing and social media is all about. With their aim to be not just a leading link building service provider but also to offer article writing services and link wheel services for each potential client to establish a solid presence in the online world. With the emergence of the crucial role that blogs play in online marketing today, NetMedia also renders their client opportunity to buy blog comments to their advantage.</div>
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<div id="_mcePaste">NetMedia believes in the power of driving traffic to one’s website as a good start to invite the spirit of success to any business. The numerous services of the company like being a link building service provider concentrates its focus on helping any company to be effective in any of the in-demand SEO strategies of today’s high tech world. Their affordable and yet quality link building services are made to add potency to the search engine ranking of any company. NetMedia are committed to build effective link that would let you stay on top of everybody else.</div>
<div></div>
<div id="_mcePaste">The company’s intention to let clients buy blog comments yields towards the same goal of driving and building traffic. They do not just offer relevant and sensible comment statements but also provide back links and even anchor texts with all the proper keyword placements. What’s good about their blog commenting service is that they only offer a onetime free charging instead of the usual required subscription by other companies.</div>
<div></div>
<div id="_mcePaste">When it comes to their link wheel services, they are committed to create for you a bigger wheel than usual which would help you boost up any company’s SERP at a faster rate compared to any other link building steps being applied today. Their service also comes with the regular monitoring and maintenance of the wheels that are packed with fresh and relevant contents along with images and articles. NetMedia responds to the huge change and shift of need that what every website needs now is not just some good design and graphics but some sensible content to read, learn from and share with. Their article writing services would accompany you in establishing your independence in the world of SEO as you confidently face the challenges set by every technological innovation.</div>
<div></div>
<div id="_mcePaste">Compared to the rest in the market offering the same line of services, it can be highly noticed that NetMedia offers one of the most affordable prices available without compromising the quality of the service offered. With all their special features and amazing deals rendered every month in their site, it is not impossible for anyone to be attracted to experience working hand in hand with them. “We want to open the stage and encourage businesses to see what we are offering, from the start of each process down to the end of it.,” says NetMedia LLC CEO, Claire Schaper.</div>
<div></div>
<div id="_mcePaste">Schaper added, “In this brand new world of business, we want to offer our services for every company to have the chance of experiencing the web and its innovations when it comes to communication, marketing and promotional strategies. We want to be the very few ones who desire to be transparent in rendering value to the society.”</div>
<div></div>
<p><a href="//www.netmediallc.net/monthlyspecials.htm">NetMedia LLC</a> is a small sized search marketing firm based in California that is known as <a href="//www.netmediallc.net/linkbuildingservices.htm">link building specialist</a> offering wide variety of SEO marketing solutions at the cheapest prices possible. Find out more about their newly added solutions such as blog commenting services, <a href="//www.netmediallc.net/articlewritingservices.htm">articles writing services</a> and <a href="//www.netmediallc.net/linkwheelservices.htm">link wheel services</a>. Do not forget to check their monthly super specials where you can get the best deals in link building services at up to 60% off the regular price!</p>
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<title><![CDATA[Blog Commenting – 2 Major Reasons Why It Can Give Your Business A Boost]]></title>
<link>http://netmediallc.wordpress.com/2009/10/28/blog-commenting-%e2%80%93-2-major-reasons-why-it-can-give-your-business-a-boost/</link>
<pubDate>Wed, 28 Oct 2009 23:50:52 +0000</pubDate>
<dc:creator>netmediallc</dc:creator>
<guid>http://netmediallc.wordpress.com/2009/10/28/blog-commenting-%e2%80%93-2-major-reasons-why-it-can-give-your-business-a-boost/</guid>
<description><![CDATA[With the millions of blogs here to stay with everyone being active in the online world, a lot of peo]]></description>
<content:encoded><![CDATA[<div class='snap_preview'><p>With the millions of blogs here to stay with everyone being active in the online world, a lot of people are exploring their way into various strategies to increase their site’s traffic such as blog commenting, link building and link wheel services. However, the simpler minded people who are not into the technical stuff of html prefer much the art of blog commenting over the two others.</p>
<p><a title="Blog Commenting" href="http://www.netmediallc.net/linkbuildingservices.htm" target="_blank"><img class="alignnone size-full wp-image-5" title="blog" src="http://netmediallc.wordpress.com/files/2009/10/blog.jpg" alt="blog" width="450" height="453" /></a></p>
<p>In almost every area and niche, you can be sure that there is a blog talking about some particular topic under the sun. If you are an active online marketer, then you may be highly active with link building and link wheel services, but you certainly have hundreds of blogs to handle and manage. No matter what kind of business you may be in, surely, there would be a blog about it. So what are the two reasons why blog commenting can give your business a good boost?</p>
<p>First is that it can make your business be more known in a more specific category or niche. If you will do sufficient research on the category that your business will fall under, then you can have all the right opportunity to be able to get in touch with the people who share the same passion and interests that you have. And second, you are not simply gaining benefits for your business, but without you intentionally knowing, you are already sharing important knowledge that other business can learn from.</p>
<p>Blog commenting can really help you be known in the market that your business belongs to with just merely starting off with one simple comment post a day.</p>
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<title><![CDATA[Saat Blog Walking...]]></title>
<link>http://nophindahoz.wordpress.com/2009/10/27/saat-blog-walking/</link>
<pubDate>Tue, 27 Oct 2009 13:37:02 +0000</pubDate>
<dc:creator>nophindahoz</dc:creator>
<guid>http://nophindahoz.wordpress.com/2009/10/27/saat-blog-walking/</guid>
<description><![CDATA[Pas buka dashboard WP ku, ada salah satu komen masuk bilang &#8220;salam kenal.&#8221; Setelah memba]]></description>
<content:encoded><![CDATA[Pas buka dashboard WP ku, ada salah satu komen masuk bilang &#8220;salam kenal.&#8221; Setelah memba]]></content:encoded>
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<title><![CDATA[Los Angeles Moving Company]]></title>
<link>http://stix1972.wordpress.com/2009/10/04/los-angeles-moving-company/</link>
<pubDate>Sun, 04 Oct 2009 23:17:26 +0000</pubDate>
<dc:creator>Stix</dc:creator>
<guid>http://stix1972.wordpress.com/2009/10/04/los-angeles-moving-company/</guid>
<description><![CDATA[** Pay Per post If you are in the LA area and need to move, you should use the guys at Los Angeles M]]></description>
<content:encoded><![CDATA[<div class='snap_preview'><p>** Pay Per post</p>
<p><img class="aligncenter size-full wp-image-19289" title="lamoving" src="http://blog.stixblog.com/wp-content/uploads/2009/10/lamoving.JPG" alt="lamoving" width="850" height="240" /></p>
<p>If you are in the LA area and need to move, you should use the guys at <a href="http://www.melrosemoving.com">Los Angeles Moving Company</a>.</p>
<p>They will take care of all you moving needs.</p>
<p>They cover these areas:</p>
<blockquote><p>Cities Serviced by Melrose Moving: Agoura Hills &#124; Alhambra &#124;Beverly Hills Movers&#124;Brentwood &#124; Burbank &#124; Calabasas &#124; Century City &#124; Culver City &#124; Downtown L.A. &#124; Encino &#124; Glendale &#124; Hawthorne &#124; Hidden Hills &#124; Hollywood &#124; Hollywood Hills &#124; Inglewood &#124; LA &#124; Long Beach &#124; Malibu Movers&#124; Marina Del Rey CA Movers&#124; NOHO CA Movers&#124; North Hollywood &#124; Palos Verdes Estates &#124; Park La Brea &#124; Pasadena CA Movers&#124; Playa Del Rey &#124; Rancho Palos Verdes &#124; Rolling Hills &#124; Rolling Hills Estates &#124; San Fernando &#124; Santa Monica CA Movers&#124; Silver Lake &#124; Sherman Oaks CA Movers&#124; South Pasadena &#124; Studio City &#124; Tarzana &#124; Torrance &#124; Van Nuys &#124; West Hills &#124; West Hollywood &#124; West LA &#124; Westlake Village &#124; West Los Angeles &#124; Westchester &#124; Westwood &#124; Whittier &#124; Woodland Hills office movers &#124; Orange County CA Movers<br />
Los Angeles Area Apartments serviced by Melrose Moving: Park La Brea Apartments &#124; Palazzo Westwood Village &#124; 555 Barrington &#124; Broadcast Center &#124; The Villas at Park La Brea &#124; The Palazzo at Park La Brea &#124; Burton Way Luxury Apartments &#124; The Palazzo East at Park La Brea &#124; The Cresent at West Hollywood &#124; The Capri Apartments &#124; Museum Gardens &#124; The Plaza at Westwood &#124; Avalon Wilshire &#124; Marina Terrace Apartments &#124; Serravella &#124; The Reserve Luxury Lofts &#124; The Villa at Marina Harbor &#124; Medical Labs &#8211; Offices Moving</p></blockquote>
<blockquote></blockquote>
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<title><![CDATA[Time to make me a paid writer.]]></title>
<link>http://viodragon.wordpress.com/2009/10/01/time-to-make-me-a-paid-writer/</link>
<pubDate>Thu, 01 Oct 2009 17:08:34 +0000</pubDate>
<dc:creator>viodragon</dc:creator>
<guid>http://viodragon.wordpress.com/2009/10/01/time-to-make-me-a-paid-writer/</guid>
<description><![CDATA[This is a simple blog to get myself currently paid to post blogs.  Basically payperpost.com wants me]]></description>
<content:encoded><![CDATA[<div class='snap_preview'><p>This is a simple blog to get myself currently paid to post blogs.  Basically payperpost.com wants me to post the following so I prove to be the owner of this blog.</p>
<p>This chopped board joins with the poke under the concluded fountain.</p>
<p>In case advertisers decide to read into this, my blog site is geared to help educate people on understanding different levels of abuse, expecially along the lines of sex offense and currently regards to money.  Some blogs show my more depress side than others, but for the rest of my readers.  I will be getting back into the swing of things.  Current chaos with me in my normal paying jobs basically has me concerned.  So now it is time to find ways for me to be paid at what I do best, write to share thoughts and hope to help assist even only just one person out there in understanding that we are always in control, even if no one else see it to be that way. </p>
<p>All the love, hate, money, and greed doesn&#8217;t stop basic fundamental facts from continuing.  I still got some thoughts to share in some past and recent stories.</p>
<p>Until then, please continue all to be good, be strong and be safe now.  Peace.</p>
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<title><![CDATA[Starbucks  la marca mas popular en Facebook]]></title>
<link>http://sillero.wordpress.com/2009/09/18/starbucks-la-marca-mas-popular-en-facebook/</link>
<pubDate>Fri, 18 Sep 2009 14:04:09 +0000</pubDate>
<dc:creator>sillero</dc:creator>
<guid>http://sillero.wordpress.com/2009/09/18/starbucks-la-marca-mas-popular-en-facebook/</guid>
<description><![CDATA[Fuente: Freefoto.com El éxito de una marca en los medios sociales es el tema que ofrecí tocar en mi ]]></description>
<content:encoded><![CDATA[<div class='snap_preview'><p style="text-align:justify;">
<div class="wp-caption aligncenter" style="width: 212px"><img class="   " src="http://www.freefoto.com/images/09/16/09_16_58_prev.jpg" alt="Fuente: Freefoto.com" width="202" height="302" /><p class="wp-caption-text">Fuente: Freefoto.com</p></div>
<p style="text-align:justify;">El éxito de una marca en los medios sociales es el tema que ofrecí tocar <a href="http://sillero.wordpress.com/2009/09/14/seth-godin-los-nuevos-medios-no-son-perfectos-para-el-marketing%E2%80%A6/">en mi último post</a>. Para quienes se aventuran por primera vez en la terminología y en la métrica online, voy a poner enlaces no solamente a todos los artículos y reportes que cito, como es mi costumbre, sino también las definiciones de muchos términos. A los no iniciados les aconsejo hacer el viaje por los enlaces. Es muy instructivo.</p>
<p style="text-align:justify;">Hablé de Starbucks <a href="http://sillero.wordpress.com/2009/09/09/kellogg-%E2%80%9Csi-usted-encuentra-a-alguien-que-haya-resuelto-el-tema-de-los-medios-sociales-hagamelo-saber/">en el post anterior</a>, y dije que el 23 de Julio pasó a Coca Cola como la marca mas popular en Facebook —más de 3.6 millones de fans frente a los 3.5 de Coca Cola— según lo registró <a href="http://www.mediapost.com/publications/?fa=Articles.showArticle&#38;art_aid=110369">Online Media Dayly</a> y apareció en los registros de la empresa que compila los datos <a href="http://www.insidefacebook.com/2009/07/23/starbucks-becomes-the-most-popular-brand-on-facebook/">Inside Facebook.</a> También resultó ser, en la misma semana, la marca de mejores resultados en términos de <em><a href="http://en.wikipedia.org/wiki/Engagement_marketing">engagement</a></em> en <a href="http://www.engagementdb.com/downloads/ENGAGEMENTdb_Report_2009.pdf">un estudio</a> llevado a cabo conjuntamente por la plataforma de medios sociales <a href="http://www.engagementdb.com/">ENGAGEMENTdb</a> y por <a href="http://www.wetpaint.com/">Wetpaint</a> una empresa que provee servicios de redes sociales y alojamiento de wikis (o <a href="http://en.wikipedia.org/wiki/Wiki_farm">wiki farm</a>). Los resultados pueden verse <a href="http://www.engagementdb.com/Report">en este reporte</a>, analizado por la consultora digital <a href="http://www.altimetergroup.com/2009/07/engagementdb.html">The Altimeter</a> y ENGAGEMENTdb.</p>
<p style="text-align:justify;">Lo interesante del estudio es que analizó las marcas del Ranking de Interbrand y BusinessWeek de <a href="http://images.businessweek.com/ss/08/09/0918_best_brands/index.htm">Las 100 marcas mas valiosas del 2008</a>. Y que las siguió en 11 distintos medios sociales examinando no solamente su cobertura sino si contestan los comentarios que les hacen en los posts de los distintos blogs.</p>
<p style="text-align:justify;">El “engagement marketing”, para que nos entendamos, otras veces llamado &#8220;experiential marketing,&#8221; &#8220;event marketing&#8221;, &#8220;live marketing&#8221; o &#8220;participation marketing&#8221; es aquél que se relaciona con los consumidores y los invita a participar en la evolución de una marca, en vez de considerarlos solamente receptores pasivos de mensajes y trata de conectarlos con las marcas dialogando y propiciando la cooperación interactiva.</p>
<p style="text-align:justify;">Ahora entendamos como se logra uno y otro record, valiéndonos de las declaraciones de Alexandra Wheeler, directora de estrategia digital de Starbucks, a Brandweek: <a href="http://www.brandweek.com/bw/content_display/esearch/e3idee9d1f93a71c575788714aea0e275c0?pn=1">Why Starbucks Is the Top Brand on Facebook</a></p>
<p style="text-align:center;"><img class="aligncenter" src="http://api.ning.com/files/f7xyFvs5lgN2mlEGA2xh6eGGvNXI0I-rqbd23wRzZXxWAS7AsJz-lHOkse1CE*XoO27J0bMJtpivCSgFry2n-ewOkwt5be-*/starbucks.jpg" alt="" width="480" height="277" /></p>
<p style="text-align:justify;">Todo empezó en el mes de marzo del año pasado cuando lanzaron <a href="http://mystarbucksidea.force.com/ideaHome">My Starbucks Idea</a> una comunidad online donde consumidores y empleados (llamados socios en Starbucks) pueden dejar sugerencias o comentar y votar por las ideas de otros usuarios. Pero quizás lo mas importante sea que se puede ir a ver qué es lo que está haciendo Starbucks con esas ideas en el blog <a href="http://blogs.starbucks.com/blogs/customer/default.aspx">Ideas in Action</a>. Han recibido mas de 75,000 ideas y ha activado 25 en el primer año. No parece mucho, pero hay que tener en cuenta que implementar una buena idea en las más de 16,000 tiendas (o incluso solo en las 12,000 que tienen en EE UU y Canada) es una laboriosa tarea. Alguna tan simples como poner música en los establecimientos y otras más elaboradas incluían nuevas recetas para las bebidas.</p>
<p style="text-align:justify;">Afirma Alexandra Wheeler  que buena parte del éxito en los medios sociales, tiene que ver con conectarse de manera relevante para los que están en ese entorno online y que uno de las formas más poderosas, es compartir contenidos como cuando Howard Schultz, su CEO, viajó a Ruanda y se reunió con los cafetaleros durante el viaje, mientras que al mismo tiempo hacia campaña en pro de la investigación del SIDA. A reglón seguido, la Sra Wheeler hace la declaración posiblemente más importante: <span style="text-decoration:underline;">que hay que suministrarle al público un buen equilibrio entre contenidos y experiencias, y que ambos deben ser significativos y pertinentes</span> “porque una marca puede hacer un gran esfuerzo de promoción y sin embargo no lograr establecer un número importante de seguidores por la sencilla razón de que no tienen nada detrás de la promoción.  Es decir, que <span style="text-decoration:underline;">sólo lo están planteando como marketing y no como relaciones</span>. (El problema es, por lo tanto múltiple: la marca debe ser atractiva (tener &#8220;glamour&#8221;, halo, ser una <a href="“Su marca, no es mi amiga” pero hay otras —muy pocas— que sí.">&#8220;Prom King (o Queen)&#8221; —como llama a esas marcas muy especiales Allan Wolk, o &#8220;Fonzies&#8221; como las llamé yo</a>, para que el consumidor acepte conversar con ellas. Además hay que saber intervenir sin molestar la conversación entre consumidores y finalmente hay que sembrar temas de conversación que le interesen a los consumidores.)</p>
<p style="text-align:justify;">Dice también que en Twitter, Starbucks está orientado hacía el Servicio al Cliente y Control de Calidad. Es decir,  a contestar preguntas sobre su tarjeta o  su programa de lealtad (a la marca) o sobre el café en las tiendas, pero que “también se divierten mucho”, mientras que en Facebook el grueso de las conversaciones gira alrededor de las bebidas preferidas por la gente y agrega, que es interesante constatar lo apasionada que es la gente cuando habla de sus bebidas favoritas o de sus rituales en Starbucks. En una encuesta preguntaron “Es complicado su pedido de bebidas? ¿Es corto y dulce? De cinco minutos (de preparación) ¿o de quince? ¿o es usted el tipo de cliente que dice “tengo cierto requerimientos”? y a la gente le encantó y aún sigue enganchada al tema. Las conversaciones pueden abarcar temas que van desde los rituales y los valores (o <em>values</em>) de la marca, las cosas que esta simboliza, la asociación a <a href="http://es.wikipedia.org/wiki/Product_Red">Product (Red)</a> (para recaudar dinero para el Fondo Mundial para la Lucha contra el SIDA), el viaje a Ruanda, el impacto que tienen los orígenes del café y el hecho de que se abastezcan de los mejores cafés del mundo, la <a href="http://www.usgbc.org/DisplayPage.aspx?CMSPageID=1988">Certificación LEED</a> (el sistema de evaluación LEED® para Interiores Comerciales: LEED®-CI for Commercial Interiors, que es una herramienta de diseño integral utilizada para minimizar el impacto ambiental y maximizar el confort de los ocupantes y el desempeño de los espacios).  Es decir muchos de los diferentes aspectos de la marca.</p>
<p style="text-align:center;"><img class="aligncenter" src="http://www.blogthecoast.com/runway_ready/archives/0709-starbux-print_coupon.jpg" alt="" width="443" height="306" /></p>
<p>Y entonces viene, en la entrevista, la pregunta clave.</p>
<p><em>¿Cómo toman ustedes este chateo online y lo traducen  en ROI real para la marca? ¿Qué están buscando (con el chateo)?</em> Y contesta Alexandra Wheeler:</p>
<p style="text-align:justify;">&#8220;<strong>Esa es la pregunta del billón de dólares</strong>. Hemos hecho muchos progresos en esa área. Buscamos unas cuantas claves. Las marcas se benefician de las conexiones emocionales y las conexiones humanas son puntos importantes de acceso que tenemos <span style="text-decoration:underline;">mientras experimentamos nuestro camino en este espacio </span>y maduramos dicha experimentación&#8221;.</p>
<p style="text-align:justify;">&#8220;La otra es interpretación y el aprendizaje de  si estas comunicaciones le agregan valor (o <em>value</em>) a los resultados financieros. Y creemos que sí lo hacen. Un ejemplo de ello es que utilizamos todos nuestros canales digitales para promover el “Día del Pastel Gratis” (<a href="http://blogs.starbucks.com/blogs/customer/archive/2009/07/21/free-pastry-day-is-here.aspx">Free Pastry Day</a>), el 21 de Julio (en el que hasta las 10:30, los que hubiesen recibido un cupón/invitación incluso en su teléfono móvil, podía reclamar un pastel gratis por la compra de una bebida). Fue un éxito rotundo porque no solamente vinieron muchos clientes fieles sino que vimos muchas caras nuevas en los establecimientos&#8221;.</p>
<p style="text-align:justify;">&#8220;Otra manera de mirarlo es informarse y escuchar las conversaciones e intervenir de manera que tenga sentido para lo que la gente piensa de ciertas cosas.  <a href="http://www.starbucks.com/coffee/instantCoffee.aspx?catId=17#num=01&#38;id=instant_coffee">Via (el café instantáneo de Starbucks)</a> es un buen ejemplo. Hemos estado escuchando y participando en conversaciones en torno a Via, y ayudando a que la gente recibiera muestras del producto y buscamos la manera de entender qué tipo de experiencias tenermos que ofrecerle al público de forma que podamos sobrepasar ese primer sentimiento de “¿Café instantáneo? Yo nunca lo tomaría” y cambiarlo diciéndole “¡Tienes que probarlo! No es lo que piensas!”. Allí los medios sociales han tenido un rol importante en el mercado de prueba lanzado a principios de año y<span style="color:#ff0000;"> <span style="color:#000000;">continuarán teniéndolo </span></span>en el otoño (del hemisferio norte)&#8221;.</p>
<p style="text-align:center;"><img class="aligncenter" src="http://health.weightview.com/wp-content/uploads/2008/10/star2.jpg" alt="" width="345" height="242" /></p>
<p style="text-align:justify;">Va agotando el tema cuando afirma que no ha habido ningún incidente en los medios sociales en el que se haya considerado que el tiro le salió por la culata a Starbucks. Y relata que mas bien al contrario llevaron a cabo una campaña por el Día Mundial del SIDA, para una evento dentro de los establecimientos, como parte de su asociación con Product (Red). Utilizaron predominantemente Facebook pero también otros canales <strong>y medios tradicionales, así como RR PP. </strong>Dos de cada diez centavos de cada compra iban a la causa (Red). Fue una manera de crear un conocimiento (<em>awareness</em>) significativo y de conexión con gente alrededor de una idea compartida. Y hacer de ello, algo realmente importante. Fue una campaña record con mas impresiones virales que nunca, <span style="text-decoration:underline;">no solamente por lo que pagaron</span> para conseguir conocimiento (awareness), sino gracias a la diseminación de la campaña a través de otros medios sociales.</p>
<p style="text-align:justify;">Otra cosa que indica es que tuvieron <span style="text-decoration:underline;">casi un millón de respuestas</span> de personas que comunicaban fuese que irían o fuese que probablemente irían a un establecimiento, para el Dia Mundial del Sida (es decir aquél en el que además de Facebook y otros canales online, <strong>utilizaron medios tradicionales y RR PP</strong>). Por otro lado, para el Free Pastry Day respondieron a la invitación unas 600,000 personas.</p>
<p style="text-align:justify;">Finaliza la entrevista comentando que van a seguir desarrollando y aumentando sus activos en el espacio de los medios sociales, ofreciendo una conversación relevante y brindando valor (<em>value</em>) en esos contactos, pero que no estarán en todos los canales. “Es por eso—relevancia y <em>value</em>— asegura Alexandra Wheeler, que fuimos citados en el <a href="http://www.altimetergroup.com/">Altimeter Group</a> como la marca mas <em>engaging</em> o atractiva”. Y sentencia al final: “<strong>No es una iniciativa de marketing es una iniciativa de RR PP</strong>. Consiste en <span style="text-decoration:underline;">cultivar los vínculos con el consumidor y crear value para é</span>l, estableciendo estupendas relaciones con él/ella. Lo que se puede esperar de Starbucks es que continuemos creando (más de lo mismo) y que con el tiempo lo perfeccionemos en la forma de darle a los consumidores una nueva manera de conversar con la marca.”</p>
<p><strong>Conclusiones:</strong></p>
<p style="text-align:justify;">Nada nuevo bajo el sol. Es más o menos lo mismo del Vicepresidente de Marketing de Kellogg, Jose-Alberto Dueñas: “<a href="http://sillero.wordpress.com/2009/09/09/kellogg-%e2%80%9csi-usted-encuentra-a-alguien-que-haya-resuelto-el-tema-de-los-medios-sociales-hagamelo-saber/">Si usted encuentra a alguien que haya resuelto el tema de los medios sociales, hágamelo saber</a>”. O “<a href="http://sillero.wordpress.com/2009/09/14/seth-godin-los-nuevos-medios-no-son-perfectos-para-el-marketing%e2%80%a6/">Los nuevos medios no son perfectos para el marketing y no lo serán hasta que encontremos los frijoles mágicos</a>” de Seth Godin.  O la alegoría de Chris Perry, Vicepresidente Ejecutivo de Operaciones y Estrategia Digital de Weber Shandwick, comparando <a href="http://sillero.wordpress.com/2009/09/14/seth-godin-los-nuevos-medios-no-son-perfectos-para-el-marketing%e2%80%a6/">los medios sociales y la Fuerza Aérea después de la II Guerra Mundial</a>. <span style="color:#000000;">Y eso que Starbucks,</span> <strong>sí es</strong> <a href="http://sillero.wordpress.com/2009/08/24/su-marca-no-es-mi-amiga-pero-hay-otras-%e2%80%94muy-pocas%e2%80%94-que-si/">una marca amiga o “Prom King (o Queen)” como la llamaría Allan Wolk o “marca Fonzie</a>” como la llamé yo.</p>
<p style="text-align:justify;">O lo que aprendimos de Teusner Wines, Current, Tasti D-lite, CoffeeGroundz, Etsi, Naked Pizza y American Apparel. Pero sobre todo de Dell Outlet, Jet Blue y Pepsi respecto a su uso de <a href="http://sillero.wordpress.com/2009/08/04/twitter-como-medio-publicitario-una-encuesta-reveladora-y-una-propuesta/">los medios sociales en general y de Twitter en particular.</a></p>
<p style="text-align:justify;">Es decir que <span style="color:#000000;">es un</span> estupendo mecanismo de comunicación de ida y vuelta con los consumidores —siempre y cuando los consumidores quieran conversar con las marcas— para tratar temas de CRM (Gestión de la Relaciones con los Clientes) y de Control de Calidad y hacer branding siempre que se pueda y lo dejen a uno. A un costo relativamente bajo. Aunque eso depende de lo real que sea el proceso y de que no se establezcan conexiones (o<span style="color:#000000;"> </span><span style="color:#000000;">tweets</span>) pagados que, por lo tanto, encarecen la operación.</p>
<p style="text-align:center;"><a href="http://sillero.wordpress.com/files/2009/09/ad-age-poll2.jpg"><img class="aligncenter size-full wp-image-3032" title="Ad Age Poll" src="http://sillero.wordpress.com/files/2009/09/ad-age-poll2.jpg" alt="Ad Age Poll" width="396" height="366" /></a></p>
<p style="text-align:justify;">Digo esto porque en un artículo de Adweek (<a href="http://www.adweek.com/aw/content_display/news/digital/e3if90a53b1b75730c949329d588f640e6c">Get Ready for Pay per Tweet</a>) se anuncia que <a href="http://izea.com/">Izea</a>, antes llamada <a href="http://payperpost.com/">Pay Per Post</a>, <a href="https://v4.payperpost.com/">ofrece a los usuarios de Twitter</a> la opción de enviar a sus seguidores mensajes sobre marcas y productos y cobrar por el número de clicks que se reciben de sus mensajes o directamente una tarifa plana por tweet. Ya han hecho varias campañas (por ejemplo para Sea World y para Kmart) en cuyos casos, Izea ha pagado para que los bloggers creen contenido sobre los servicios que ofrecen ambas empresas. Los<a href="http://help.twitter.com/forums/10711/entries/49309"> hashtags</a> de Twitter llevan un prefijo #spon (de sponsored / patrocinado) como en <a href="http://search.twitter.com/search?q=%23spon+blockbuster">este de Blockbuster</a> (que al momento de escribir este post no estaba activo). Pero Izea no está solo. <a href="http://be-a-magpie.com/">Magpie</a> también ofrece dinero a los que estén dispuestos a cobrar por colocar mensajes. La diferencia es que le da, además de dinero, libertad para promover las marcas en su propio estilo.</p>
<p style="text-align:justify;">No es extraño que esto suceda. Algo que creo que nos ha quedado claro de la serie de post sobre el “<a href="http://sillero.wordpress.com/2009/08/26/your-brand-is-not-my-friend%e2%84%a2-recapitulando/">Su marca no es mi amiga</a>”de Allan Wolk es que son pocas las marcas que tienen el suficiente fuerza para poder establecer seguidores que además quieran conversar sobre ellas. E<span style="color:#000000;">s normal pensar que los que manejan las marcas, quieran comprar lo que estas no pueden lograr por sí solas.</span></p>
<p style="text-align:justify;">Hoy, <a href="http://adage.com/poll?poll_id=179&#38;message=Thank+you+for+submitting+your+vote+on+this+topic.+Current+results+are+displayed+below.+Your+vote+will+be+included+online+and+in+print.">Ad Age</a>, para buscar la opinión de sus lectores, ha establecido (ver más arriba) una encuesta en la que preguntan si utilizar el pago para generar tweets hace menos valioso el <em>word of mouth</em> resultante. Y Adweek ha establecido en su página &#8220;Tweet Freak&#8221; una sección <a href="http://adweek.blogs.com/tweetfreak/2009/06/topics-on-twitter-pay-per-tweet.html">Topics on Twitter: Pay Per Tweet</a> a fin de seguirle la pista a las empresas que contraten servicios de &#8220;tweets pagados&#8221;.</p>
<p>Es sin duda, por todo lo anterior, que aún&#8230;  <strong><a title="Permalink" href="http://sillero.wordpress.com/2009/07/01/las-marcas-online-buscan-la-publicidad-tradicional-para-crecer/">Las marcas online buscan la publicidad tradicional para crecer</a></strong><strong> .</strong></p>
<p style="text-align:justify;"><em><span style="color:#333399;">Si desea suscribirse gratuitamente a Mercaderes Asociados pulse el botón</span> <a href="http://www.feedblitz.com/f/?Sub=497763" target="_blank"><img class="alignnone size-full wp-image-139" title="rss1" src="http://sillero.wordpress.com/files/2008/11/rss1.jpg" alt="rss1" width="23" height="23" /></a></em></p>
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<title><![CDATA[What now?]]></title>
<link>http://myquasistardom.wordpress.com/2009/08/17/what-now/</link>
<pubDate>Mon, 17 Aug 2009 01:44:50 +0000</pubDate>
<dc:creator>Starlet</dc:creator>
<guid>http://myquasistardom.wordpress.com/2009/08/17/what-now/</guid>
<description><![CDATA[Tomorrow will be the start of my &#8220;new&#8221; life.  Staring at the window, talking to the heav]]></description>
<content:encoded><![CDATA[<div class='snap_preview'><p><strong>Tomorrow will be the start of my &#8220;new&#8221; life.  Staring at the window, talking to the heavy rain, assuming it is willing and dying to comfort me, to wring me up and to convince me that I&#8217;m going to be ok, I still feel weird, as always.</strong></p>
<p><strong><br />
</strong></p>
<p><strong>I only got 4 hours of sleep last night, thanks to the blinding flash of the television screen and the distracting noise of the 2nd Ateneo-La Salle game that my sister chose over her favorite hobby and actually her hidden talent, sleeping.  I had to work the early shift and I didn&#8217;t have the chance to eat lunch on time for the nth time.  With all the exhaustion and headache, I am still bothered by my class schedule and I am not sure what to do and what not to.  I did drop my Philosophy class, which I thought at first will be the most exciting class I have this semester, just so I can focus on my Calculus II and my Engineering classes.  Add up my confusion and anxiety, I still got stuck up in front of my most visited webpages on earth with nothing to do.  I sign in on Twitter, then sign off without doing anything, and then on Facebook and then on WordPress and then on Yahoo.  Talk about being a bum.  Then I remembered my Pay per post offers that I have long been imagining would come to make me richer and happy and so I did this post to emphatize with my blog page.  What should I write about? </strong><em><strong>A lot</strong></em><strong>.  Something I can write effortlessly? </strong><em><strong>A lot??</strong></em><strong> And will be catchy enough for pay per post? *</strong><em><strong>now blank</strong></em><strong>*</strong></p>
<p><strong><br />
</strong></p>
<p><strong>I&#8217;m thinking of some of the craziest topics I&#8217;ve jotted down on my notebook for my other blog (which I think will be funnier to be written in my Tagalog blog page but hell, I need to earn money on this one.  Does anyone know if Pay per post scraps desperate members like me?  Then, I&#8217;m dead.):</strong></p>
<ul>
<li><strong>My long overdue story of my Tatay&#8217;s love life (including her exes) but I don&#8217;t know if I&#8217;ll do it as funny as my dad in real life or as mushy as what love is but I&#8217;m obviously inclining on the first one because I&#8217;d die if I&#8217;ll speak cheesy stuffs</strong></li>
<li><strong>Reminisce my first days on UP and all the stupidity that comes with being a newbie</strong></li>
<li><strong>How cool is your ninang? The words say it all.  Don&#8217;t ask me. Mine is imaginary x_x</strong></li>
<li><strong>My sister&#8217;s obsession on Korean pop culture plus my daily dose of 2ne1, listening to their &#8220;mini&#8221; album for more than 5 times a day BECAUSE I don&#8217;t have a choice, it&#8217;s her car, period.</strong></li>
<li><strong>Computing the change rate of Kobie&#8217;s (our dog) weight and estimating the time he&#8217;ll be heavier than me (this may require a video presentation or a pictorial with him)</strong></li>
<li><strong>Remembering high school days and how we barely survived</strong></li>
<li><strong>Write how &#8220;less weird I am&#8221;  compared to my sisters and to my PARENTS</strong></li>
<li><strong>Talk about stalking (one of the most flaunted hobbies I prefer doing before) and my ex crushes and how I regret crushing on them</strong></li>
<li><strong>Pick a hot issue  and make a Bob Ong-like strike on it</strong></li>
<li><strong>describe and elaborate on my frustrations and envy on the graduation pictures of my friends in UP (the creative shots in particular) and try to picture out the possible poses and crazy costumes and vanity and FTW smile and face angle I could have done.</strong></li>
<li><strong>Trash talking just to relax and be normal and be a &#8220;kontrabida&#8221; for once</strong></li>
<li><strong>Random stuffs i.e. my favorite people on earth, species like Jolens, Sex Bomb or Ynez Veneracion and his ex boyfriend Mon Confiado, never fail to bring happiness to earthlings like me.</strong></li>
</ul>
<p><strong>Now, I don&#8217;t know know how to conclude this kind of entry.  It sounds random.  But I don&#8217;t care.  I&#8217;d probably do better next time.  I&#8217;m amused how my new blog feels like my Twitter homepage with 140 x infinity characters.  How wonderful is </strong><strong>that?</strong></p>
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<title><![CDATA[Yes, No, All of the Above]]></title>
<link>http://lisagraham.wordpress.com/2009/07/28/yes-no-all-of-the-above/</link>
<pubDate>Mon, 27 Jul 2009 22:08:48 +0000</pubDate>
<dc:creator>Lisa GP</dc:creator>
<guid>http://lisagraham.wordpress.com/2009/07/28/yes-no-all-of-the-above/</guid>
<description><![CDATA[Yet more quantitative data was collected via a 16-question online survey launched during selected we]]></description>
<content:encoded><![CDATA[<div class='snap_preview'><p><em><img class="alignleft size-medium wp-image-59" title="3501350644_34112b04bb" src="http://lisagraham.wordpress.com/files/2009/07/3501350644_34112b04bb.jpg?w=300" alt="3501350644_34112b04bb" width="300" height="292" /></em></p>
<p>Yet more quantitative data was collected via a 16-question online survey launched during selected weeks of February 2009.  I hoped to establish a baseline for some elements in the research or to validate narrative brought out in other methodologies.  Average response came from those with 11-25 years in the business, most at a director level or higher.  The largest group of responses came from those within organizations of more than 1,000 employees.  Most indicated they were within the United States when they filled out the survey, but responses also came from Australia, Belgium, Bulgaria, Egypt, Germany, Ghana, Greece, Netherlands, Nigeria, Pakistan, Romania, Saudi Arabia, Serbia and Turkey.  </p>
<p>In many ways, the responses mirrored other ongoing research about use and application of emerging media and/or best practices definitions within the public relations and corporate communications sectors.  I purposely didn’t ask about how many were using YouTube versus Facebook, so if you’re looking for that kind of information, head over to <a href="http://www.pewinternet.org/" target="_blank">Pew</a> instead.   Here are some highlights I found worth repeating.</p>
<ul>
<li>“Ethical” (68.7%) and “aligns with organizational goals” (72.4%) significantly led defining <strong>communications best practices</strong>, surpassing “measurable results” at 48.3% and “delivered within budget” at 42.1%.</li>
<li>The <strong>ethics of a particular strategy</strong> or tactic came up “often” (31.8%) compared to “always” (17.8%) or never (8.4%). </li>
<li>Discussions about whether or not a particular campaign is ethical happen with about the same frequency (41.2%) whether or not social media is part of it; that’s close to it happening <strong>more</strong> <strong>frequently</strong> (39.3%).  The ethics topic “never comes up” for 9.3% of respondents. </li>
<li>A majority of respondents (41.1%) were too <strong>unfamiliar with </strong><strong>industry association codes </strong>of conduct to say if they adequately guide practitioners in using new media ethically.  Another 25.3% felt current codes have inherent flaws, with or without social media.  Open-ended comments cited both PRSA and IABC codes either knowledge of or criticism with each.  Quoting one: “No one really follows the codes on a day-to-day basis, whether or not they provide a guide.”</li>
<li>As to what effect social media might have on the <strong>public’s perception </strong><strong>of the PR</strong>, most (56.8%) took the middle ground to agree that lines will blur as “everyone becomes a communicator.” </li>
<li>While just over half (50.5%) thought some companies might steer clear of any social media if they had to be “open and honest always,” another third (33.7%) indicated there were too many having <strong>success with social media</strong> for this expectation to be an entry barrier for business.</li>
<li>Pay-per-post blogging (47.4%) and ghost-written executive blogs (40%) looked the most <strong>ethically </strong><strong>problematic </strong>to respondents. This is consistent other sources indicating increasing demands for authenticity and transparency, particularly from corporations.</li>
</ul>
<p style="text-align:left;"> Practitioners seem to be thinking about ethics and best practices all at once – not excluding one conversation for another.  But the pressure to “monetize” hits everywhere and everyone, despite ongoing talk of how Web 2.0 has shifted the very mindset of business.  It has for some. I’ve talked with them.  It hasn’t even hit the horizon for others.  I wonder how long this adoption curve will end up being?  And who will get left in the wake?  Who just won’t wake up?</p>
<p><em>Photo Credit: FIGS @ UW Library</em></p>
<p><em> </em></p>
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<title><![CDATA[No money, no social media honey?]]></title>
<link>http://dconsortium.wordpress.com/2009/07/15/no-money-no-social-media-honey/</link>
<pubDate>Wed, 15 Jul 2009 16:36:03 +0000</pubDate>
<dc:creator>johnkerrnz</dc:creator>
<guid>http://dconsortium.wordpress.com/2009/07/15/no-money-no-social-media-honey/</guid>
<description><![CDATA[A recent NY Times article highlighted the tension between those bloggers comfortable making a living]]></description>
<content:encoded><![CDATA[A recent NY Times article highlighted the tension between those bloggers comfortable making a living]]></content:encoded>
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<title><![CDATA[There's One Born Every Minute: or, Don't Vote for Me!]]></title>
<link>http://theworldofhowey.wordpress.com/2009/06/17/theres-one-or-a-few-hundred-born-every-minute-or-dont-vote-for-me/</link>
<pubDate>Wed, 17 Jun 2009 23:08:20 +0000</pubDate>
<dc:creator>theworldofhowey</dc:creator>
<guid>http://theworldofhowey.wordpress.com/2009/06/17/theres-one-or-a-few-hundred-born-every-minute-or-dont-vote-for-me/</guid>
<description><![CDATA[I had a great idea today to draw some traffic to this blog. So I thought about nominating my blog fo]]></description>
<content:encoded><![CDATA[<div class='snap_preview'><p>I had a great idea today to draw some traffic to this blog. So I thought about nominating my blog for Best Blog About Everything with the <span style="color:#ff0000;">Blogger&#8217;s Choice Awards</span> (sorry, no link provided&#8230;you&#8217;ll find out why).</p>
<p>After nominating my own blog (lol&#8230;how self-serving is that?) I was discussing this with a friend, Andy of Dark UFO fame.</p>
<p>Turns out this so-called <span style="color:#ff0000;">Bloggers Choice Awards</span> is just a <a href="http://www.slamboard.com/2007/11/21/revisiting-old-traffic-generation-schemes-part-ii-bloggers-choice-awards/"><span style="color:#33cccc;">pay-per-post scam</span></a> that rarely brings your site traffic.</p>
<p>So, please&#8230;don&#8217;t vote for me! <img src='http://s.wordpress.com/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> </p>
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<title><![CDATA[The Mysterious Effects of Madoff on Marketing]]></title>
<link>http://paulbarsch.wordpress.com/2009/05/18/the-mysterious-effects-of-madoff-on-marketing/</link>
<pubDate>Mon, 18 May 2009 19:34:38 +0000</pubDate>
<dc:creator>paulbarsch</dc:creator>
<guid>http://paulbarsch.wordpress.com/2009/05/18/the-mysterious-effects-of-madoff-on-marketing/</guid>
<description><![CDATA[Recommendations come from myriad sources such as friends, family, co-workers, online reviews and eve]]></description>
<content:encoded><![CDATA[<div class='snap_preview'><p><a href="http://dictionary.reference.com/browse/recommendation"><img class="alignleft size-full wp-image-63" title="madoff" src="http://paulbarsch.wordpress.com/files/2009/05/madoff.jpg" alt="madoff" width="104" height="111" />Recommendations</a> come from myriad sources such as friends, family, co-workers, online reviews and even e-commerce algorithms. <a href="http://thepowerofinfluence.typepad.com/the_power_of_influence/2007/10/wom-the-most-tr.html">Studies</a> have shown that recommendations are trusted more than information proffered by media sources or corporate advertising. However, with daily reports of fraud and deception in political and financial spheres, a tide is building that threatens to wash us all in cynicism and suspicion. With “<a href="http://seattlepi.nwsource.com/opinion/392440_schramonline17.html">pay to play</a>”, “<a href="http://www.problogger.net/archives/2006/07/01/payperpost-paying-bloggers-to-post-first-impressions/">pay per post</a>” and other hidden agendas, should recommendations still be trusted?</p>
<p>By now you’ve likely heard of <a href="http://news.yahoo.com/s/nm/20081212/bs_nm/us_madoff_arrest">Bernard L. Madoff</a>. This hedge fund operator is accused of the largest corporate fraud in United States history, to the tune of $50 billion dollars lost. In a SEC complaint, Mr. Madoff—a former NASDAQ chairman—is accused of a “stunning fraud of epic proportions” by essentially running a <a href="http://en.wikipedia.org/wiki/Ponzi_scheme">Ponzi scheme </a>where new investor money was used to cover losses and pay-out returns to previous investors.</p>
<p><a href="http://www.mpdailyfix.com/2009/01/should_recommendations_still_b.html">read more</a></p>
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<title><![CDATA[Paid to Blog? Is so much fun...]]></title>
<link>http://tycoonbob.wordpress.com/2009/05/01/paid-to-blog-is-so-much-fun/</link>
<pubDate>Fri, 01 May 2009 18:39:00 +0000</pubDate>
<dc:creator>tycoonbob</dc:creator>
<guid>http://tycoonbob.wordpress.com/2009/05/01/paid-to-blog-is-so-much-fun/</guid>
<description><![CDATA[I am really happy that I started this Blog a while ago. It&#8217;s fun to write about things and hel]]></description>
<content:encoded><![CDATA[<div class='snap_preview'><p><a href="http://tinyurl.com/cxrsx4"><img src="http://tinyurl.com/ys3bn2" alt="" border="0" /></a><br />
I am really happy that I started this Blog a while ago. It&#8217;s fun to write about things and help people take a new perspective on things. Like today I was looking up how I can make money while doing this Blog. I searched and searched and found this site: Pay Per Post. They actually pay you to review differant products and things. Is&#8217;nt that wild? I&#8217;ll let you know how it works out, and see if you too can make some moola! This is May 1, already! I can&#8217;t believe how the time is flying by, as you can see that I have not had a blog entry in a while,  Yikes! Well, I&#8217;m gonna go for now, hope everyone is well &#38; enjoying this fantastic weather!    <img src='http://s.wordpress.com/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> </p>
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<title><![CDATA[Can Marketers Buy Social Buzz?]]></title>
<link>http://conversationagency.wordpress.com/2009/03/22/can-marketers-buy-social-buzz/</link>
<pubDate>Sun, 22 Mar 2009 18:20:12 +0000</pubDate>
<dc:creator>conversationagency</dc:creator>
<guid>http://conversationagency.wordpress.com/2009/03/22/can-marketers-buy-social-buzz/</guid>
<description><![CDATA[Tomorrow, March 23, 2009, I&#8217;ll be speaking on a panel at OMMA Global: Hollwyood, discussing ]]></description>
<content:encoded><![CDATA[<div class='snap_preview'><p>Tomorrow, March 23, 2009, I&#8217;ll be speaking on a <a href="http://www.mediapost.com/events/?/showID/OMMAGlobal:Hollywood.03-23-09/type/Agenda/itemID/246/tag_type/swis/tag_ID/31/OMMAGlobal-social.html" target="_blank">panel at OMMA Global: Hollwyood</a>, discussing &#8220;the merit over paying to post. To be sure, many companies have done it wrong and gotten burned, resulting in consumer backlash and tarnished brands. However, others claim there’s a right way to commercially engage bloggers and build brands. Payoffs might include online buzz, traffic, product feedback, search-engine optimization, content syndication and much more. What’s the right way to buy buzz. Is there a right way? What is paid buzz, anyway?&#8221;</p>
<p>Panelists are Ted Murphy (IZEA/Pay Per Post) @tedmurphy, Brennan Beyer, VP Sales Social Vibe and the panel is moderated by Bill Stephenson<strong></strong>,                                         <em>Vice President, Advertiser Solutions</em>,                                                                                  Nielsen Online. Come by at 12.15pm. It should be a lively discussion.</p>
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<title><![CDATA[40 Ways to Make Money on the Internet]]></title>
<link>http://moneymo.wordpress.com/2009/02/15/40-ways-to-make-money-on-the-internet/</link>
<pubDate>Sun, 15 Feb 2009 02:32:00 +0000</pubDate>
<dc:creator>stream1actu</dc:creator>
<guid>http://moneymo.wordpress.com/2009/02/15/40-ways-to-make-money-on-the-internet/</guid>
<description><![CDATA[I did a little bookmark scrub this morning and thought I would share the remaining content of my ]]></description>
<content:encoded><![CDATA[<div class='snap_preview'><p>I did a little bookmark scrub this morning and thought I would share the remaining content of my &#8220;Online Money&#8221; folder. To warn you, there are certain things that I don&#8217;t like and never bookmark so:</p>
<p>What&#8217;s NOT included: Taking Paid Surveys, Getting Paid to Surf the Internet, MLM, Contest Sites, &#8220;Buy my DVD, CD, Audiobook&#8221;, etc.</p>
<p>What IS included: Things you can use to legitimately make money online &#8211; Everything from Getting Paid to review software to good ole&#8217; Adsense.</p>
<p>Anyway, here you go. The second batch is is available here.</p>
<p>    * Adbrite &#8211; Sell space on your site for text ads</p>
<p>    * Amazon Affiliate Program &#8211; Easily create a store or shopping section on your site instead of sending your visitors to Amazon. Amazon handles the shopping cart and fulfillment.</p>
<p>    * Amazon Seller &#8211; Sell your stuff on Amazon</p>
<p>    * Associated Content &#8211; If you write a story, how-to, rant, etc. you can submit it to them and they will pay you $3-$20 per article if they like it</p>
<p>    * Azoogleads &#8211; Another ad program. They do have some decent companies lined up as advertisers. You provide space, they&#8217;ll provide an ad.</p>
<p>    * BidVertiser &#8211; PPC (pay per click) program with a low $10 payout amount.</p>
<p>    * Build a Niche Store &#8211; This is a simple store / website development platform which enables you to create content based sites that generate income through the eBay affiliate programs. Pretty darn simple.</p>
<p>    * Blog &#8211; Start a blog and consistently write excellent content. With good ad placement, you may make some money. I detail my process here: Simply Said, How to Blog.</p>
<p>    * Business Opportunities Blog &#8211; I am adding this because I am a subscriber to their site and I see ideas everyday that could result in making money. A lot of the ideas pertain to online businesses. If you are an aspiring entrepreneur, it&#8217;s a good reference.</p>
<p>    * Cafepress &#8211; You provide a design, they&#8217;ll toss it on a T-Shirt, Hat, etc. No upfront costs. Get a free online shop and promote your products on your website.</p>
<p>    * Chitika &#8211; Their eMiniMalls service has shown great results for many Bloggers and site owners. You choose a keyword and they show relevant products on your site using a pretty unique interface.</p>
<p>    * Clickbank &#8211; Quickly becoming my favorite affiliate program. They have thousands of things for you to advertise on your site.</p>
<p>    * ClicknWork &#8211; Get paid $5-$150 per hour for basically doing freelance work on a per-assignment basis. You have to pass a pretty tough test to get in.</p>
<p>    * Clicksor &#8211; These are the guys that generate contextual ads on sites that show up when you hover over a double-underlined word.</p>
<p>    * Commission Junction &#8211; If you have a site, you can join Commission Junction. Once enrolled for free, you can choose companies whose ads are pertinent to your site. Companies have the ultimate say on working with you. There are easily over 1,000 companies to choose from here.</p>
<p>    * CreamAid &#8211; For blogs only, advertisers provide you with a topic and you write about it on your site. To do this, you have to install a flash widget into your blog post. The more people you bring into the conversation through the widget, the more you get paid. It&#8217;s difficult to explain.</p>
<p>    * eefoof &#8211; Think of it as YouTube + Flickr + Music. You add original content and they pay you based on the visitors you attract.</p>
<p>    * Ether &#8211; If you are an expert on something, Ether provides a way for people to pay you to talk about it in a one-on-one setting. If you want to charge $250/hr, that&#8217;s fine. You have to do all the advertising so you should have a blog or site already established.</p>
<p>    * eBay- Come on, you know what this is. Gather your junk and sell it!</p>
<p>    * eBay Stores &#8211; If you have a real store and want to sell your stuff online, this is a decent option to get you started.</p>
<p>    * ELance &#8211; Name gives it away. Programmers, Codes, Web Designers, Writers, Editors, can look for freelance opportunities.</p>
<p>    * Feedvertising &#8211; This is an arm of Text Link Ads and is currently only good for WordPress 2.0 Users. This does me no good currently, but as you can guess, they place ads in your feed(s).</p>
<p>    * Feedburner / Google &#8211; Not only are they the best place to house your feeds, they will also add ads to your feed and website. You get paid per impression and if you implement Google Adsense to your feed, you are paid per click.</p>
<p>    * Google Adsense &#8211; Come on, you don&#8217;t need an explanation; these ads are all over the place. Google displays relevant ads based on your site&#8217;s content</p>
<p>    * Google Adwords &#8211; Create simple text ads and choose keywords that determine when they are displayed. This is where the Adsense Content comes from. You do not need a site for this.</p>
<p>    * H3.com &#8211; Get paid to fill jobs. Commissions range from $50-$5,000. It all depends on how tough the job is to fill and how desperate the hiring company is. This is another one that&#8217;s tough to explain.</p>
<p>    * Indeed.com &#8211; Add their job board to your site. They then post jobs based on the geographic location of visitors and the position types you pre-select. I tried it and I they continually report that I sent 0 visitors and I know that&#8217;s not right. Nevertheless, I may have an isolated problem so they make the list.</p>
<p>    * InnerSell &#8211; If you have a customer that wants to buy something you cannot sell, you can sell the lead here.</p>
<p>    * Jellyfish &#8211; This is a shopping site that pays you a percentage of the purchases made by people you refer. They are not part of a wider affiliate program so you do it direct.</p>
<p>    * Jigsaw &#8211; It&#8217;s a pretty flaky model but if you have a Rolodex full of good contacts, you can sell them here. I can&#8217;t make sense of it but it looks like you get $0.10 per profile.</p>
<p>    * KarmaOne &#8211; They are basically a recruiting website. If you fill one of their jobs by finding a good candidate, you&#8217;ll get paid anywhere from $50-$12,000. It all depends on how desperate the hiring company is.</p>
<p>    * LinkShare.com &#8211; If you have a site, you can join Linkshare. Once enrolled for free, you can choose companies whose ads are pertinent to your site. Companies have the ultimate say on working with you. Like Commission Junction, there are a ton of companies waiting to evaluate your site.</p>
<p>    * Microsoft Adcenter &#8211; Bid on keywords and Microsoft places your created ads then they are searched for. This is similar to Google Adwords. You do not need a site for this.</p>
<p>    * Overstock.com &#8211; Sell your stuff on Overstock.com</p>
<p>    * Pageflakes &#8211; This is a company that developed a user-defined Ajax homepage to show feeds, flickr photos, and a ton of other things. Think of it as a replacement for your Google Homepage. Anyway &#8211; they&#8217;ll pay you $1 per referral that you send over. They are not part of a wider affiliate program so you do it direct. This one is pretty simple.</p>
<p>    * Pay Per Post &#8211; I don&#8217;t agree with this model entirely but they have advertisers that will pay you to write about their products on your blog.</p>
<p>    * Pheedo &#8211; If you have an RSS feed, run it through Pheedo. Like Feedburner, they can include ads into your feed and if you really become large, advertisers will pay a premium for you to show their ads.</p>
<p>    * Shareasale.com &#8211; I&#8217;ve never really worked with them but I do have an account. They are similar to Commission Junction and Linkshare however they seem to have lower tiered companies with advertising offers.</p>
<p>    * Shoemoney &#8211; This is a blog that can teach you a ton on making money online. I&#8217;ve spent hours reading his old stuff.</p>
<p>    * Software Judge &#8211; They will pay you up to $50 to review software.</p>
<p>    * Text Link Ads &#8211; I have never made a dime here but I know people that have. You can earn by sending advertisers to them or by selling spots on your site. You must have a real site or blog to do this &#8211; nothing on a shared domain (i.e. /blogspot).</p>
<p>    * Vibrant Media &#8211; Don&#8217;t bother unless your site has 500,000 page views of text based content a month. If you have that readership, these are the guys that display bubble box ads to underlined words on your site.</p>
<p>    * West Work At Home Agent &#8211; Not entirely online but this is worth a mention because it&#8217;s won awards and is very legitimate. If you are an at-home Mom or free-lancer without work, you should check this out.</p>
<p>    * Yahoo! Merchant Solutions &#8211; This is a pretty simple and cheap way to create an online store.</p>
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<title><![CDATA[Pay Per Post]]></title>
<link>http://carunkumar.wordpress.com/2008/12/28/pay-per-post/</link>
<pubDate>Sun, 28 Dec 2008 12:22:08 +0000</pubDate>
<dc:creator>Arun Kumar C</dc:creator>
<guid>http://carunkumar.wordpress.com/2008/12/28/pay-per-post/</guid>
<description><![CDATA[The title may be misleading. I am not advertising. Since the genesis of blogging, the number of blog]]></description>
<content:encoded><![CDATA[The title may be misleading. I am not advertising. Since the genesis of blogging, the number of blog]]></content:encoded>
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<title><![CDATA[It's the little things..]]></title>
<link>http://blogophoresis.wordpress.com/2008/12/23/its-the-little-things/</link>
<pubDate>Tue, 23 Dec 2008 03:52:46 +0000</pubDate>
<dc:creator>blogophoresis</dc:creator>
<guid>http://blogophoresis.wordpress.com/2008/12/23/its-the-little-things/</guid>
<description><![CDATA[Some time ago, I went to one of the most popular &#8220;Pay Per Post&#8221; sites powered by IZEA an]]></description>
<content:encoded><![CDATA[Some time ago, I went to one of the most popular &#8220;Pay Per Post&#8221; sites powered by IZEA an]]></content:encoded>
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<title><![CDATA[Income From Blogging]]></title>
<link>http://seomarketingseo.wordpress.com/2008/12/22/income-from-blogging/</link>
<pubDate>Mon, 22 Dec 2008 17:23:21 +0000</pubDate>
<dc:creator>Mxyzplk</dc:creator>
<guid>http://seomarketingseo.wordpress.com/2008/12/22/income-from-blogging/</guid>
<description><![CDATA[Blogs can be compared to an online adaptation of a person’s journal, generally absorption the observ]]></description>
<content:encoded><![CDATA[<div class='snap_preview'><p>Blogs can be compared to an online adaptation of a person’s journal, generally absorption the observations and animosity of the owner/writer. With the acceptance of blogging accretion exponentially, blogs are become broadly accepted as a melting pot for humans to allotment things with added humans all over the world.<br />
read more about <a>Income From Blogging</a></p>
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<title><![CDATA[Blog to Earn Money]]></title>
<link>http://seomarketingseo.wordpress.com/2008/12/22/blog-to-earn-money/</link>
<pubDate>Mon, 22 Dec 2008 17:20:16 +0000</pubDate>
<dc:creator>Mxyzplk</dc:creator>
<guid>http://seomarketingseo.wordpress.com/2008/12/22/blog-to-earn-money/</guid>
<description><![CDATA[The blog has become the a lot of accepted way to get out advice to ample amounts of readers all at o]]></description>
<content:encoded><![CDATA[<div class='snap_preview'><p>The blog has become the a lot of accepted way to get out advice to ample amounts of readers all at once. A acknowledged blog accept loyal readers that acknowledgment regularly, but it aswell includes new visitors.<br />
read more about <a href="http://www.mxyzplk.com/money-maker/blog-to-earn-money/">Blog to Earn Money</a></p>
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<title><![CDATA[Ways to Make Money From Your Blog]]></title>
<link>http://seomarketingseo.wordpress.com/2008/12/22/ways-to-make-money-from-your-blog/</link>
<pubDate>Mon, 22 Dec 2008 17:17:47 +0000</pubDate>
<dc:creator>Mxyzplk</dc:creator>
<guid>http://seomarketingseo.wordpress.com/2008/12/22/ways-to-make-money-from-your-blog/</guid>
<description><![CDATA[Making money on the web, adverse to accepted thinking, is accepting easier than ever! There are a ar]]></description>
<content:encoded><![CDATA[<div class='snap_preview'><p>Making money on the web, adverse to accepted thinking, is accepting easier than ever! There are a array of approach you can use to accomplish money from any website. In fact, added generally than not, you can cover several monetizing methods on a individual website and aerate your profits.<br />
read more about Ways to <a href="http://www.mxyzplk.com/money-maker/ways-to-make-money-from-your-blog/">Make Money From Your Blog</a></p>
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<title><![CDATA[Making Money From Your Blogs]]></title>
<link>http://seomarketingseo.wordpress.com/2008/12/22/making-money-from-your-blogs/</link>
<pubDate>Mon, 22 Dec 2008 17:14:47 +0000</pubDate>
<dc:creator>Mxyzplk</dc:creator>
<guid>http://seomarketingseo.wordpress.com/2008/12/22/making-money-from-your-blogs/</guid>
<description><![CDATA[Your blogs can bring you extra money on a daily bases if only you are prepared to work hard. I tell ]]></description>
<content:encoded><![CDATA[<div class='snap_preview'><p>Your blogs can bring you extra money on a daily bases if only you are prepared to work hard. I tell you the truth making money from blogging is not a get rich quick I have told people that if earning money at home were as easy as some are made to believe we all would have been rich. It’s not and that’s a reality to be faced. You have to work for your money. Even if you work in a company or you are a blogger. A few may be lucky, work less and make much money.<br />
read more about it from <a href="http://www.mxyzplk.com/money-maker/making-money-from-your-blogs/">Making Money From Your Blogs</a></p>
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<title><![CDATA[Links - 22nd December 2008]]></title>
<link>http://curiouslypersistent.wordpress.com/2008/12/22/links-22nd-december-2008/</link>
<pubDate>Mon, 22 Dec 2008 05:01:06 +0000</pubDate>
<dc:creator>Simon Kendrick</dc:creator>
<guid>http://curiouslypersistent.wordpress.com/2008/12/22/links-22nd-december-2008/</guid>
<description><![CDATA[This post is part 1 of 2, and they will effectively be my only link updates for December. A shame co]]></description>
<content:encoded><![CDATA[<div class='snap_preview'><p>This post is part 1 of 2, and they will effectively be my only link updates for December. A shame considering I kept the updates fairly consistent beforehand, but December isn&#8217;t the easiest month to keep on top of things &#8211; particularly with ATP and illness.</p>
<p>Anyway&#8230;</p>
<p><strong><span style="text-decoration:underline;">Social media</span></strong></p>
<ul>
<li>I&#8217;ve been using Twitter a lot more recently &#8211; I think the main reason is the use of <a href="http://www.tweetdeck.com/">Tweetdeck</a>, which has useful filter features within a great interface. This has allowed me to distinguish signal from noise to a greater degree &#8211; something that concerns me with social media. Two posts on the subject resonated with me &#8211; Inquisitr&#8217;s &#8220;<a href="http://www.inquisitr.com/10892/is-social-media-becoming-a-social-mess/">Is Social Media Becoming A Social Mess</a>&#8221; and The Tumbling Cod&#8217;s &#8220;<a href="http://thegurglingcod.tumblr.com/post/64534827/im-pretty-sure-tumblr-makes-you-stupid">I&#8217;m Pretty Sure Tumblr Makes You Stupid</a>&#8220;</li>
</ul>
<ul>
<li>Most people reading will be familiar with the furore over Chris Brogan&#8217;s sponsored post. For those unaware, Jeremiah Owyang has a <a href="http://www.web-strategist.com/blog/2008/12/14/understanding-izeas-sponsored-blogging-service/">comprehensive overview</a> of the situation. I think Chris Brogan <a href="http://www.chrisbrogan.com/advertising-and-trust/">defended his position well</a> (for the record, I have no problem with it so long as it is disclosed. If it happens more frequently than I&#8217;d like, like others I would unsubscribe) while Dirk Singer wrote the <a href="http://www.thisisherd.com/2008/12/fallacy-of-pay-per-post-or-o-pay-nions.html">best opinion piece</a> on the matter that I read.</li>
</ul>
<ul>
<li>Jeremiah Owyang has an overview of <a href="http://www.web-strategist.com/blog/2008/12/09/the-challenges-of-personal-brands-in-corporations/">the different ways in which companies can respond to the personal brands</a> of their employees in the social media sphere.</li>
</ul>
<ul>
<li>E-Consultancy looks at <a href="http://econsultancy.com/blog/3039-social-media-s-metrics-problem">social media&#8217;s metric problems</a>. A while back, I wondered how best to measure the online sphere in general. I don&#8217;t envisage a universal answer being forthcoming anytime soon.</li>
</ul>
<ul>
<li>JP Rangaswami has a thought-provoking post on the nature of <a href="http://confusedofcalcutta.com/2008/12/08/musing-about-politeness-and-continuous-partial-asymmetry/">asymmetric networks</a> and conversations within the social media sphere, while James Governor also gives his thoughts on <a href="http://www.redmonk.com/jgovernor/2008/12/05/assymetrical-follow-a-core-web-20-pattern/">the asymmetric follow</a></li>
</ul>
<ul>
<li>Tamar Weinberg has published the ultimate <a href="http://www.techipedia.com/2008/social-media-etiquette-handbook/">social media etiquette handbook</a></li>
</ul>
<ul>
<li>Paul Carr has a typically humorous post on <a href="http://www.paulcarr.com/worklaugh/">his experiences at LeWeb</a>, and the fallout from the less than perfect proceedings</li>
</ul>
<ul>
<li>Hugh Macleod has put together his manifesto on why <a href="http://www.gapingvoid.com/Moveable_Type/archives/004705.html">social objects are the future of marketing</a>. A brilliant read.</li>
</ul>
<ul>
<li>Graeme Wood has put together a great presentation (with notes) on <a href="http://graewood.blogspot.com/2008/11/future-of-social-media.html">the future of media</a></li>
</ul>
<ul>
<li>Mashable argue that relevancy, timing and persuading users to seek out advertising are the keys to Facebook succeeding in <a href="http://mashable.com/2008/12/15/facebook-advertising-solution/">overcoming its advertising problem</a></li>
</ul>
<ul>
<li>A superlist of <a href="http://www.interactiveinsightsgroup.com/blog1/superlist_of_what_not_to_do_in_social_media/">what not to do</a> in social media</li>
</ul>
<ul>
<li><a href="http://www.bubblecomment.com/index.php">Bubble Comment</a> is  a new tool that lets you overlay video comments onto websites. I&#8217;m not sure whether this constitutes fair use, so it may not be around for all that long in its current form, but worth a look.</li>
</ul>
<p><span style="text-decoration:underline;"><strong>The Internet</strong></span></p>
<ul>
<li>Ged Carroll has published <a href="http://renaissancechambara.jp/2008/11/28/28-not-very-technical-things-that-every-pr-person-should-know/">29 not very technical things</a> that every PR should know &#8211; some solid advice and some great tips in there</li>
</ul>
<ul>
<li>The Guardian have published their <a href="http://www.guardian.co.uk/technology/2008/dec/18/internet-websites">top 100 websites for the year ahead</a> &#8211; a couple of notable omissions but by and large a good list</li>
</ul>
<ul>
<li>Merlin Mann responds to the <a href="http://www.43folders.com/2008/12/03/real-advice-hurts">productivity/advice blog genre that has eaten itself</a>. His contention is that it is wrong for people to look for quick tips and lifehacks &#8211; the best way to improve is to follow a cohesive and comprehensive plan. We should concentrate on doing, rather than living vicariously.</li>
</ul>
<ul>
<li>Cory Doctorow puts forward a <a href="http://www.guardian.co.uk/technology/2008/dec/06/cory-doctorow">persuasive argument</a> for not extending the copyright privileges of recording artists</li>
</ul>
<ul>
<li>An interesting article in Wired on how <a href="http://www.wired.com/techbiz/people/magazine/16-12/ff_kaminsky%3FcurrentPage%3Dall">a potentially lethal flaw in the Internet architecture</a> was discovered</li>
</ul>
<p><span style="text-decoration:underline;"><strong>Research and data</strong></span></p>
<ul>
<li>The latest Trend Blend map is available. Download it along with previous editions <a href="http://nowandnext.com/?action=misc&#38;subaction=trend_maps">here</a></li>
</ul>
<ul>
<li>I&#8217;m a sucker for both data and innovative presentation, so Flowing Data&#8217;s <a href="http://flowingdata.com/2008/12/19/5-best-data-visualization-projects-of-the-year/">5 best data visualisations of the year</a> was a no-brainer for me</li>
</ul>
<ul>
<li>Research Talk have an excellent article asking just <a href="http://www.researchtalk.co.uk/rt/2008/12/09/just-how-healthy-is-brand-health-measurement/">how healthy brand health measurement</a> is?</li>
</ul>
<ul>
<li>I loved this accumulation of <a href="http://whatilearnd.com/post/64906247/what-the-financial-crisis-means-for">elements affected by the financial crisis</a> &#8211; whether beer, marriage or personal maintenance</li>
</ul>
<ul>
<li><a href="http://www.regrettheerror.com/regret-articles/crunks-2008-the-year-in-media-errors-and-corrections">The year in media errors and corrections</a> &#8211; there are some zingers in there</li>
</ul>
<ul>
<li><a href="http://dataopedia.com/">Dataopedia</a> is a brilliant, free resource pulling together all the publicly available stats for different websites.</li>
</ul>
<p>A pretty huge list. So, for those that don&#8217;t have a lot of spare time over the Xmas period I would particularly recommend Jeremiah on the <a href="http://www.web-strategist.com/blog/2008/12/14/understanding-izeas-sponsored-blogging-service/">Izea brouhaha</a>, JP on <a href="http://confusedofcalcutta.com/2008/12/08/musing-about-politeness-and-continuous-partial-asymmetry/">asymmetric networks</a>,  Hugh on why <a href="http://www.gapingvoid.com/Moveable_Type/archives/004705.html">social objects are the future of marketing</a>, Guardian&#8217;s <a href="http://www.guardian.co.uk/technology/2008/dec/18/internet-websites">top 100 websites</a> and the latest <a href="http://nowandnext.com/?action=misc&#38;subaction=trend_maps">trend blend map</a></p>
<p><a href="http://curiouslypersistent.wordpress.com/2008/12/22/links-22nd-december-2008">sk</a></p>
<div class="zemanta-pixie" style="margin-top:10px;height:15px;"><a class="zemanta-pixie-a" title="Zemified by Zemanta" href="http://reblog.zemanta.com/zemified/951e9149-1ec9-4cfd-93c0-ae1347136bdb/"><img class="zemanta-pixie-img" style="border:medium none;float:right;" src="http://img.zemanta.com/reblog_e.png?x-id=951e9149-1ec9-4cfd-93c0-ae1347136bdb" alt="Reblog this post [with Zemanta]" /></a></div>
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<title><![CDATA[Chris Brogan's experiment: get over it!]]></title>
<link>http://hoipolloi.wordpress.com/2008/12/15/chris-brogans-experiment-get-used-over-it/</link>
<pubDate>Mon, 15 Dec 2008 19:37:06 +0000</pubDate>
<dc:creator>Angelo</dc:creator>
<guid>http://hoipolloi.wordpress.com/2008/12/15/chris-brogans-experiment-get-used-over-it/</guid>
<description><![CDATA[I had intended to say that Chris Brogan&#8217;s K-mart post was a storm in a teacup, until I saw Chr]]></description>
<content:encoded><![CDATA[<div class='snap_preview'><p>I had intended to say that <a href="http://dadomatic.com/sponsored-post-kmart-holiday-shopping-dad-style/">Chris Brogan&#8217;s K-mart post</a> was a storm in a teacup, until I saw<a href="http://www.chrisbrogan.com/advertising-and-trust/"> Chris&#8217; post on Saturday</a>. (If you missed it, it&#8217;s K-Mart&#8217;s <a href="http://www.mediapost.com/publications/?fa=Articles.showArticleHomePage&#38;art_aid=96540">use of six bloggers</a> to create some buzz about shopping for Christmas.) It&#8217;s more like a tornado in a branded shot glass.</p>
<p>It boils down to whether pay-per-post ought to be shunned by bloggers, and the larger, eternal question: &#8220;Are bloggers journalists?&#8221;</p>
<p><strong>My initial thoughts were these:</strong></p>
<ul>
<li>People are so uncomfortable/unsure about social media that they think there&#8217;s one formula that everyone has to follow, and whoever breaks the formula is either crazy, desperate, or damn clever.</li>
<li>Money is a touchy subject when it comes to blogs -until people place ads in their navigation bar.</li>
</ul>
<p>I didn&#8217;t think this was such a sell out, or that Chris had tiptoed to the &#8217;slippery slope&#8217; as many have suggested. I have to laugh out loud when people talk about editorial integrity in the traditional media and that firewall between advertising and editorial.</p>
<p>Having bought media in the old and new media worlds, I know how this works, or doesn&#8217;t. You can not pay for editorial outright, most of the time. But you could be put into a sponsor bucket, and be &#8216;promised&#8217; some coverage. Chris cut through those euphemisms, and said quite clearly what his purpose was.  <strong>Here&#8217;s why I like what he did:</strong></p>
<ul>
<li>He challenged the old way of thinking, and the old &#8216;rules&#8217; that people imagine exist.</li>
<li>He stuck to the &#8216;markets are conversations&#8217; idea, even before he cited <a href="http://www.cluetrain.com/">Cluetrain Manifesto</a>.</li>
<li>He was transparent. Bloody transparent. To the point of scanning his register receipt.</li>
</ul>
<p><strong>As Jeremiah Owyang noted in an earlier tweet:</strong></p>
<blockquote><p><strong><em>&#8220;Expect more brands to ‘buy&#8217; bloggers and tweeters as the economy dips, this truly is cost effective marketing.&#8221; </em></strong></p></blockquote>
<p>Some will be uncomfortable with this, but as old media explores a new model to retain readers and viewers &#8211;and sponsors&#8211; we need to become more open to experimentation.</p>
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