Facebook, maar dan ander, PenisBook

(betreft een reclame om HIV te voorkomen)

Penisbook. It’s a new social network. Join it all you boys and girls!

I thought the mail was spam. It referred to www.penisbook.be and I certainly was not gonna click on that link. But actually it made it already thru the spam filter as it came from a friend. To be correct: from probably the most charming ‘media & connections director’ in the Belgium agency landscape – and certainly not the type that would refer you to dodgy sites. So I clicked and got to www.penisbook.be.  I cannot describe it better than Facebook for the euh… that male organ down under. And an in your face message. I am told that more than 1 single out of two has already had a sexual relation with a person they met on the net. And for 28% of them, sex happened on the first date. The non profit organisation Aide Info Sida wanted to draw the attention to the fact that in Belgium 3 three persons are contaminated with HIV every day. More than ever, wearing a condom is the way to stop aids. And a viral campaign in true social networking style. Neat & cool. I love it.

Penisbook: Facebook maar dan niet voor faces.
Als Facebook een ’social community site’ is, mag je Penisbook gerust een ’social communudity site’ noemen.

Gelukkig zit er meer achter dan je op het eerste moment zou vermoeden. Click on it to find out! Ik vind het alvast heel goed gevonden.

(met dank aan Timosj voor de tip)