Tags » Performance Assessment

12 key success factors for SME's

Small businesses make up the vast majority of business numbers, make a huge contribution to economic activity and health, but most do not last 5 years. 609 more words

Marketing

Marketing recidivism

The word recidivism is usually heard in the context of those convicted and punished, going on to re-offend. The objective is to reduce the rate, ideally to zero. 162 more words

Marketing

2 tools SME's have to have

Most SME’s I see are run by a single person, without the benefit of any sort of advisory board beyond those with whom he/she has dinner sometimes, when they get the time. 277 more words

Marketing

7 parameters of a C21 marketing scorecard

Developing metrics to measure the impact and ROI of marketing is becoming a game of choice around competent boardroom tables. Given the level of marketing engagement around many of those tables, it seems sensible for marketers to take the initiative. 210 more words

Marketing

Conferences are for marketing.

Few things are more important than how we feed ourselves, and get access to clean water. Without these, our species will not survive,  our numbers are increasing rapidly, as the resources of the planet, particularly available water, are being consumed faster than replacement rates. 417 more words

Marketing

3 Marketing observations from the club-house

Last weekend the local tennis club of which I am a member had an open day. We marketed the day pretty heavily to the local community over the course of a couple of weeks, and got a great turnout. 301 more words

Marketing

Content marketing, and marketing content

Have you created the best content you can, original, insightful, and engaging, that demonstrates your domain knowledge, but it goes nowhere?

No impact, no interest, even your friends do not read it. 161 more words

Marketing