Tags » Performance Assessment

Conferences are for marketing.

Few things are more important than how we feed ourselves, and get access to clean water. Without these, our species will not survive,  our numbers are increasing rapidly, as the resources of the planet, particularly available water, are being consumed faster than replacement rates. 417 more words


3 Marketing observations from the club-house

Last weekend the local tennis club of which I am a member had an open day. We marketed the day pretty heavily to the local community over the course of a couple of weeks, and got a great turnout. 301 more words


Content marketing, and marketing content

Have you created the best content you can, original, insightful, and engaging, that demonstrates your domain knowledge, but it goes nowhere?

No impact, no interest, even your friends do not read it. 161 more words


Another bloody meeting

Meetings are supposed to be a place where work gets done, accountabilities exercised options  articulated and examined, decisions made, and outcomes reported. However, often they become just a reason to have another meeting. 180 more words


Greatest marketing mistake

One of the most memorable, and biggest mistakes I made as a young product manager was to redesign a pack.

The product was an old fashioned, relatively low value product on supermarket shelves, it had a small niche to itself, and the sales ticked over, pretty much unaffected by promotional activity of any sort. 509 more words


EcoGeo Challenge 2014

Once again we had spectacular weather.  The cherry blossoms were hanging on, the sun was warm and the ground was dry.  No bungee jumping this year out of respect for the ferry boat disaster victims, but we still had a good time.   13 more words


EcoGeo Challenge--What is it?

Background:  Several years ago when I was teaching at the American School Federation of Guadalajara, Mexico, I sponsored a group of students who were working with Un Techo Para Mi Paiz (an equivalent of Habitat For Humanity).   273 more words