Tags » Permission Marketing

The Dramatic and Fundamental Change in Marketing and What You Need to Do

I am not a digital native. I remember when there was no Internet. I remember when brands used to put out advertisements and assertions that were not necessarily believed but difficult to refute or validate. 614 more words

Social Steve

How U2's free album fumble could've been done better.

Free samples are nice aren’t they? Enticing little treats that lighten up your otherwise bog-standard day (or bad day, depends really) and warm you up to make a purchase – it’s all good. 488 more words

Oh, those algorithms (Part I)

Facebook’s constant tinkering with its algorithms has taken us back in time, not to Internet 1.0 but to intrusion marketing.

TV ads exemplify intrusion marketing since they intrude on your television show. 508 more words

Social Media