Blogs about: Persona Development
Featured Blog
Creating My Device
I had expected that this would take nearly as long as my name, but I was gravely mistaken. A few weeks ago I discovered a picture of a beast on the heraldry pictorals that I liked and had seen little … more →
Gheile
Making Fake People
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eboostinterns wrote 3 months ago: One of your first tasks as an eBoost Intern is making Personas. Personas are fake people – po … more →
Creating My Device
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daeuse wrote 4 months ago: I had expected that this would take nearly as long as my name, but I was gravely mistaken. A few wee … more →
What's in a Name III
daeuse wrote 9 months ago: I am officially trying out the name Gheile (pronounced Ghee-La or Jey-la). I’m going to see ho … more →
Client Meeting
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eboostinterns wrote 11 months ago: Recently, I was given the opportunity to sit in on a client meeting with Micha and Garret. This was … more →
What's in a Name - Part 1
daeuse wrote 1 year ago: So, for the longest time I have been leaning toward the name Gelis for my persona. However, upon tra … more →
Personas are "empathy tools," not stereotypes
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Sam Ladner wrote 1 year ago: We all use personas in everyday social situations. But, like in many design projects, we use to them … more →
More Than Testing
Glenn wrote 1 year ago: One thing I’ve been wanting to write about lately is what types of activities a modern softwar … more →
Prospects, Not Marketers, Drive The Buying Process
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jeffreylongcopywriting wrote 1 year ago: Some traditions – like spring training - should remain unchanged forever. In the ever-evolving … more →
Getting Personal with Better B2B Segmentation
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jeffreylongcopywriting wrote 1 year ago: One of the biggest marketing challenges that confronts B2B firms is figuring out the best way to seg … more →
Oh baby! Be ready when new markets arise
jeffreylongcopywriting wrote 2 years ago: In one corner, a sick toddler – whining, fussing and producing one dirty diaper after another. … more →
SCA Persona Part 1
daeuse wrote 1 year ago: I have been wracking my brain lately trying to develop my SCA Persona so that eventaully I can conve … more →
