Tags » Personalisation

Top Hurdles of Website Personalisation and How to Solve Them

Key take-aways from a recent Brand Republic dinner debate with marketing leaders at the Museum of Brands.

This is the story of how below-the-line got sexy. 995 more words

Marketing And Innovation

Online Marketers Focus on Specific Personality Types

Trend Summary: Shoppers are motivated to buy for many different reasons and are driven by radically different shopping strategies.

A study of America’s online shoppers, conducted by US ad trade magazine… 52 more words


Top 5 Marketing Technology Trends That Will Rule Over In 2015

As 2015 is approaching, most marketeers are starting to make predictions on marketing & strategic technology trends that will be on top of the wave in the new year. 428 more words

Social Media

Gripe of the Day #3

When they ask your name in Starbucks (I don’t want to be your friend I just want my damn coffee) and still manage to get it wrong… (my name doesn’t sound anything like Lucy)…



Last issue we made the point that personalisation is at the beginning of a long journey, and is nowhere near its full potential yet. The launch of a new app this week serves as a decent illustration of the direction we are expecting to go, in the very near future. 289 more words

Interesting Apps

Christmas Gift Idea: The book of ...

I always think the best present for someone is something personalised, so when I saw The Book of Everyone I knew I had to get one. 259 more words


How the Government believes it is supporting Carers

How the Government is supporting carers  from Gov.UK

An extract ‘Norman Lamb, Minister of State for Care and Support, writes about the contribution of carers and new funding for projects to support carers. 924 more words