So this week, McDonald’s senior chief brand officer Steve Easterbrook announced the launch of a McDonald’s global App which will offer promotions & payments and later, ordering and loyalty capabilities, in a move to enhance the customer experience and ultimately increase sales by shifting from mass marketing to mass personalisation. 632 more words
Tags » Personalisation
Written by Esther Sharma
There’s no doubt about it – change is in the air. With the recent launch of The Edge, a fantastically inspiring hub for health activists, there’s more reason now than ever before for each and every one of us to play our part in bringing about transformational change. 548 more words
Trend Summary: Mass marketing will become ever more personalised in 2015, as technological advances catch up with consumer expectations.
US branding specialist Landor Associates warns marketers that in the year ahead they must strive more than ever to overhaul and improve their communications with consumers. 16 more words
Do you remember the first time you saw your name on something? Maybe it was a hairband – one of those black velvet ones with your name in thick colourful gel, applied with such craftsman-like skill you couldn’t believe it was only £5 (talk about value for money!)? 501 more words
Mark Duman, from Monmouth Partners and PIF Online, gave an excellent seminar at our Centre earlier this week. He made lots of very good points, about what it means to be an active patient and why the NHS doesn’t – but should – encourage patients to adopt this more active role, but one point in particular I want to focus on is the ‘Amazon analogy’. 1,354 more words