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Why are retailers still sending so much junk mail?

Advertising Age’s Sept 22 2009, article, “Direct Disconnect: Retailers Neglect Valuable Data Trove” asks why retailers are still sending so much junk mail. Experience shows that relevant messaging off… more →

Vision & Logic

Why are retailers still sending so much junk mail? — 6 comments

Jim Deffenbaugh wrote 3 years ago: Advertising Age’s Sept 22 2009, article, “Direct Disconnect: Retailers Neglect Valuable Data Trove” … more →

Tags: 1, Mass Communication, targeted, transactional, Behavioral, Demographic, attitudinal, customer data


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