Blogs about: Persuasion Architecture
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Neuro Web Design: What Makes Them Click?
The human brain is complex but this book manages to break it down into parts that we can relate to and is a very accessible and quick book to read. The author, Dr Susan Weinschenk, tells of us h… more →
User Pathways
DAY 12: Product Catalog Pages - How Strategic Is Yours?
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persuasiveweb wrote 3 weeks ago: Consumers can make better sense of your offerings when you group them. Hands down, the topic of … more →
Neuro Web Design: What Makes Them Click?
James Kelway wrote 3 weeks ago: The human brain is complex but this book manages to break it down into parts that we can relate to a … more →
First thoughts of the book "Waiting for your Cat to Bark?"
go4bigpoints wrote 1 month ago: Today’s marketers face the change from mass marketing to niche marketing. MY quote: “Foc … more →
Waiting for Your Cat to Bark?
go4bigpoints wrote 1 month ago: A good friend of mine has recommended to me a book any marketer must read! The Book is called Waitin … more →
Using Personas to Improve Sales
Kit Kaplan wrote 1 month ago: Learn how co-creating with customer personas can boost sales in eight and a half minutes! Just rela … more →
What am I?
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Bryan wrote 3 months ago: I had so much fun with my posts My Needs and My Wants, that I decided to try another one. Here’s how … more →
Engagement and optimisation: Success Metrics
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James Kelway wrote 3 months ago: You hear alot about engagement, and not just in the UX community. How do you engage your website use … more →
Do you see numbers or people?
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James Kelway wrote 3 months ago: I recently attended a training course where we were taught how to interpret figures in web analytic … more →
Client Meeting
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eboostinterns wrote 5 months ago: Recently, I was given the opportunity to sit in on a client meeting with Micha and Garret. This was … more →
Obama: Great donation execution
digitaldemocracy2008 wrote 8 months ago: The other day I received an email from the Obama camp with a donation request. I decided to go ahead … more →
Obama's PPC Response
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digitaldemocracy2008 wrote 9 months ago: Continued from the previous post about McCain and PPC, on the same search for johnmccain.com I notic … more →
McCain and PPC
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digitaldemocracy2008 wrote 9 months ago: Doing a search for johnmccain.com in Google I notice a PPC ad for the presidential candidate. You … more →
Obama Post Debate Media Buy
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digitaldemocracy2008 wrote 9 months ago: Shortly after the 1st debate between Barack Obama and John McCain, I saw an integrated media spread … more →
User paths for conversion - elements in engagement
James Kelway wrote 1 year ago: This image was shown during Peter Moville’s talk about IA 3.0. What is interesting about it is how h … more →
Design principles for building user engagement
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James Kelway wrote 1 year ago: Luke Wroblewski – Content Page Design Best Practices One of the talks at the IA Summit w … more →
Persuasion Architecture - getting the ROI on IA
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James Kelway wrote 1 year ago: Persuasion Architecture has been around for years, Bryan Eisenberg (and his brother Jeffrey) founded … more →
Understanding The User Pathway
Noah Robinson wrote 1 year ago: It’s critical that advertisers create different, custom persuasion pathways to their websites. For … more →
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