Tags » Persuasion
“Act as if…”—Ben Affleck, in Boiler Room
Order and Tone are very important when dealing with folks on the phone. This is strategy. Get the caller’s name, employee ID, call back number and extension (with the guise of “in case the call gets dropped”). 265 more words
Technology has brought rapid change to the ways in which CPG companies manage relationships with their customers (retailers) and their consumers (shoppers). However, even as manufacturers gain deeper and deeper understanding of the consumer, one basic tenet of the CPG world remains the same: it all comes down to influencing others. 772 more words
UCD Smurfit Business School will be hosting a 3 day Influence and Persuasive Communications Seminar on January 14-16 2015.
About UCD Smurfit Business School
UCD Michael Smurfit Graduate Business School is Ireland’s leading business school and research centre. 176 more words
It’s not by accident that shampoo and face creams adverts sound so sciency.