Tags » Persuasion

The Difference Between Sales and Marketing

What is Sales?

“Sell me this pen.” —Jordan Belfort

In Martin Scorsese’s The Wolf of Wall Street, there is a minor motif in which Jordan Belfort, the main character played by Leonardo DiCaprio, tests his friends’ understanding of sales by handing each of them his fountain pen and challenging them to,  932 more words


5 Ways to Master Persuasion

Developing persuasion along with sales skills is a must. Persuasion is defined as the process of changing a person’s view toward an idea. Being able to persuade well allows you to get clients listening, and seal the deal. 294 more words

2313 Inc.

The Tastemakers: Why We’re Crazy for Cupcakes But Fed Up With Fondue by David Sax

If you have ever wondered why certain foods “appear” out of nowhere to suddenly show up on every menu, store shelf, magazine article and television program, this book will enlighten you. 263 more words


The Power of Beer

Or, How to Make Friends with Garbage Men

So, as usual, this Thursday morning I’m sitting at the breakfast bar in my kitchen, typing away (see the banner pic above for a visual if you like). 675 more words


Reading: Weekly Suggestions

I am home today and since monsoons are not my favourite thing in the world, I take solace in the beauty that surrounds us in the months of July and August. 356 more words


6 Methods of Mind Control

I’m a marketer and, as a marketer, I know a little something about mind control. I know that people buy from people, and I know that people are more comfortable with a person who reminds them of themselves. 423 more words


Jane Austen Party

This weekend I hosted a Jane Austen party. Yes, you read that right.

A bunch of us ladies came together to watch Pride and Prejudice… 167 more words