Blogs about: Pesh Model
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Short-term thinking is to blame. For everything.
To avoid Marketing Myopia, we need to balance short-term quantitative metrics with qualitative metrics to get a full understanding of what we are doing. That way, hopefully we can’t be blamed fo… more →
ALL THAT IS GOOD
Short-term thinking is to blame. For everything.
dagood wrote 3 months ago: To avoid Marketing Myopia, we need to balance short-term quantitative metrics with qualitative metri … more →
Some thoughts about the PESH model
dagood wrote 4 months ago: I’ve been working with my boss Arto Joensuu on what we are calling the PESH model. The idea wa … more →
Introducing the PESH model
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artojoensuu wrote 6 months ago: The idea with this model, is to help brands think through their social media presence. We’ve a … more →
