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Blogs about: Pete Blackshaw

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The Ultimate Marketing Ecosystem: What Marketers Need To Know About the Super Bowl7 comments

beardrs wrote 1 month ago: Ever hear the saying that the Super Bowl is just an excuse to watch the ads? Well, this year the gam … more →

Tags: advertising, word of mouth, Branding, Web Marketing, Social Media, media, Marketing, Marketing Measurement, Nielsen IAG

Tips To Make Social Media Really Work

Nick Vehr wrote 2 months ago: William Faulkner (picture from reverendross) This one got my attention right away.  First, it was fo … more →

Tags: cincinnati pr, facebook, Integrated Marketing, Public Relations, reputation management, Social Media, Strategic Communications, Vehr Communications

Is there Blended Media - among paid & earned media?

Michael Lis wrote 2 months ago: I’m probably the biggest cynic when it comes to anything – especially in my industry. I … more →

Tags: bought, owned, earned media, Marketing, Social Media, Social Media Strategy, Best Buy, blended media, bought media, earned media, integrated marketing campaigns

Hospital Marketing: Lessons Learned from Zappos

Jimmy Warren wrote 3 months ago: The value of a company is not just in revenues and bottom line numbers, but in the status of the bra … more →

Tags: hospital marketing, Branding, Hospital Advertising, Internet, Jimmy Warren, hospital branding, Customer Service, zappos.com, zappos

The Purse of Loyalty1 comment

Maeve Naughton wrote 5 months ago: Human nature makes us let everyone know when we aren’t happy about a company, yet, rarely do we say … more →

Tags: customer references, Customer Loyalty, reference program, Marketing, Customer Satisfaction, kate spade, stanford shopping center, hand written thank you note, Satisfied Customers Tell Three Friends

Its your story, but who's telling it?

Tony Grob wrote 5 months ago: A lot of time, thought and resources are dedicated to crafting brand stories and messaging that we u … more →

Tags: Communication, cross media, Public Relations, Social Media, Storytelling, Brand Story, social network, PR, Consumer Generated Content

The Consumer is the Teacher

mikervosters wrote 6 months ago: “At the end of the day, the consumer is our teacher — and you don’t piss off the t … more →

Tags: Insight, Outdoor Media, Branded Entertainment, advertising commentary, Retail Analysis, advertising analysis, Marketing, the consumer is the teacher, Marketing Mix

Product Recalls and Social Media

Nick Vehr wrote 11 months ago: Product recalls cause significant business disruptions (read: crisis communications).  Of course, th … more →

Tags: PR, Vehr Communications, Crisis Communications, FDA, Salmonella

Change we can believe in ... For PR Professionals

Nick Vehr wrote 11 months ago: Here we are on the eve of the inauguration of a new President.  President-Elect Obama reflects chang … more →

Tags: PR, Vehr Communications, Social Media, Kevin Dugan

10 Ways to Track Your Online Reputation2 comments

kreuzer33 wrote 1 year ago: Marketers can monitor online reputation with DIY tools such as blog search engines, but more sophist … more →

Tags: social network, Public Relations, PR, Social Media, Blogging, advertising, Marketing, Branding, twitter

Dear Santa, I Want Books for Christmas!5 comments

Maeve Naughton wrote 1 year ago: I’m an avid reader and have decided that I’m going to read more business related books in 2009. So, … more →

Tags: customer references, Customer Loyalty, reference program, Marketing, Frederick Reichheld, Richard Owen, customer loyalty books

An Interview with the Man Who Coined Consumer-Generated Media

Dan Schawbel wrote 1 year ago: Today, I spoke with Pete Blackshaw and it was tremendous. This is certainly one of my favorite inter … more →

Tags: Personal Branding, Success Strategies, Interview, Social Media, People, Book Reviews, word of mouth, consumer generated media

10 bloggers who inspire Hard Knox Life13 comments

Dave Knox wrote 1 year ago: At last count, I read around 150 blogs every day through my RSS.  Of course this includes the A-List … more →

Tags: thought provoking, Social Media, Blogging, Web 2.0, Darren Herman, Matt Dickman, Blogroll, Friends / Favorite Blogs

LUCRUM is Human

Jacinta Spinola wrote 1 year ago: Today I attended the American Marketing Association event called “Is Your Marketing Disco or D … more →

Tags: Bringing home the LUCRUM bacon, lucrum, chmack, american marketing associatioin

Satisfied Customers Tell 3 Friends - Angry Customers Tell 3,000

Tom Humbarger wrote 1 year ago: Satified Customers Tell 3 Friends - Angry Customers Tell 3,000 “Satisfied Customers Tell 3 Fri … more →

Tags: Consumers, Social Media, Listening

Even Ahmadinejad recycles

budint wrote 1 year ago: Okay I’m not really sure if he recycles, but the point is that anyone and everyone is claiming … more →

Tags: Live Green 2.0, green washing

Does It Pay To Have A Heart?

tjcnyc wrote 1 year ago: Every good marketer knows great customer experiences mean a lot — and that customer service ex … more →

Tags: Marketing, getting smarter, Metrics, Customer Service

Pete Blackshaw's New Book 2 comments

Mike Mezzadri wrote 1 year ago: In “Satisfied Customers Tell Three Friends, Angry Customers Tell 3,000,” (buy it here) t … more →

Tags: Consumer Generated Content, crowdsourcing, media, Internet, consumer generated media

Creating Desire and Consent3 comments

Tony wrote 1 year ago: I purchased a bag of coffee this morning which was festooned in seals and declarations of authentici … more →

Tags: Marketing, Public Relations, Adweek, facebook, Ian Schafer, measurement, Social Media, Value, Viral


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