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Blogs about: Pharmaceutical Marketing

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How to go to market

Ed Lee wrote 2 days ago: or: if marketing was regulated in certain industries. From Seth Godin, who shows both his innate gen … more →

Tags: Innovative Marketing, Marketing, regulatory environment, Seth Godin

The Patient Empowered - Patient as a partner

Olivier LAURENT wrote 2 days ago: Olivier LAURENT - CEO at Coligane group Patient as a partner In the initial periods where medical kn … more →

Tags: Health 2.0, Healthcare, coligane group, collaborative, Healthcare 2.0, ICare, LinkedIn, Medical Education, patient adherence

The Patient Empowered - Information retrieval and social networking

Olivier LAURENT wrote 3 days ago: Olivier LAURENT - CEO at Coligane group Information retrieval and social networking The internet is … more →

Tags: Health 2.0, Healthcare, coligane group, collaborative, Healthcare 2.0, ICare, LinkedIn, patient adherence, patient-empowered

The Patient Empowered - Wider options for patients

Olivier LAURENT wrote 4 days ago: Olivier LAURENT - CEO at Coligane group Wider options for patients The patients in this modern world … more →

Tags: Healthcare, Health 2.0, Patient Information, ICare, patient-empowered, Medical Education, coligane group, Solutions, Communication

The Patient Empowered - Overview

Olivier LAURENT wrote 5 days ago: Olivier LAURENT - CEO at Coligane group Overview A few decades ago, an individual who was sick could … more →

Tags: Corporate, Health 2.0, Healthcare, coligane group, collaborative, Healthcare 2.0, ICare, LinkedIn, patient adherence

Patient Adherence and Retention Programs - Health 2.0 and adherence1 comment

Olivier LAURENT wrote 1 week ago: Olivier LAURENT - CEO Coligane group Health 2.0 and adherence The improvements in the field of infor … more →

Tags: Health 2.0, Healthcare, collaborative, ICare, patient adherence, patient-empowered, Retention Programs

Patient Adherence and Retention Programs - Overview and factors affecting adherence

Olivier LAURENT wrote 1 week ago: Olivier LAURENT - CEO Coligane group Overview Several factors decide the success of the treatment fo … more →

Tags: Health 2.0, Healthcare, collaborative, ICare, Medical Education, patient adherence, patient-empowered, Patient Information, Retention Programs

Health 2.0 - Status and trends - Future trends and concerns

Olivier LAURENT wrote 2 weeks ago: Olivier LAURENT - CEO Coligane group The rapid increase in the popularity of health 2.0 has attracte … more →

Tags: Health 2.0, Healthcare, caregivers, coligane group, collaborative, Communication, ICare, Medical Education, patient-empowered

Health 2.0 - Status and trends - Frequent users

Olivier LAURENT wrote 2 weeks ago: Olivier LAURENT - CEO Coligane group Studies have evaluated the frequent users of web based informat … more →

Tags: Health 2.0, Healthcare, caregivers, collaborative, ICare, Medical Education, patient-empowered, Patient Information, physicians

How Medical Education Can Help Rebuild the Trust

pharmageddon2012 wrote 2 weeks ago: Pharmaggedon 2012 has primarily been dedicated to revealing and providing insights into the troublin … more →

Tags: 2012, Medical Education, pharma marketing, Pharmageddon, Trust

Director of Multichannel Strategy, local to Philly

brendonderr wrote 2 weeks ago: Position Title: Director Multichannel Strategy Hey everybody, here is a new position with a client f … more →

Tags: Business Development, Digital Media, Marketing Strategy and Account Management, Design, development, Digital Marketing, enterprise integrated marketing, Health Care, Mobile

Of coupons, patents and fear

ames58 wrote 4 weeks ago: During this past Summer, the Summer of healthcare discontent would be a good term for it, I had the … more →

Tags: Health Insurance Reform, Pharmaceutical Industry, prescription drug ads, direct to consumer drug advertising, Drug Marketing, drugs, pharmaceutical advertising, Pharmaceuticals, prescription drug costs

Living in a 'Pharma Paradise'

Joe Newman wrote 1 month ago: Former Public Citizen research associate Jonas Hines and his medical school friends put together thi … more →

Tags: health, Pharmaceuticals, Health & Safety, medical ethics, Pharma

You Get What You Pay For

pharmageddon2012 wrote 1 month ago: You get what you pay for. It’s an old cliché, but like so many clichés, it’s so true. And it is espe … more →

Tags: Brand, Pharma, pharma marketing, purchasing

Google Sidewiki and Pharma Sites

pharmadude wrote 1 month ago: How will pharma companies react, now that the latest Google toolbar comes with a “sidewiki … more →

Tags: Online Marketing, social networking

A Sales Call in 2013

pharmageddon2012 wrote 1 month ago: It might sound a way’s away, but 2013 should be right around the corner of your mind.  In the … more →

Tags: Physician, 2012, 2013, Pharmageddon, sales call

FDA Regulating Social Media for Pharma?

Bekah wrote 1 month ago: The FDA  has called a meeting in November of this year to discuss issues related to the promotion of … more →

Tags: Social Media, pharmaceutical pr, FDA, fair balance

Growth, Profits, and Integrity1 comment

pharmageddon2012 wrote 1 month ago: OK, it’s has been a couple of weeks since the latest pharma debacle – you know, the one with the $2. … more →

Tags: 2.3 billion, Marketing, Pharma, web 2. 0

Improve Your Social Skills with Women as Healthcare Influencers

kelleyconnors wrote 1 month ago: Building a brand for women today demands authenticity, relevance, and engagement. And, for healthcar … more →

Tags: healthcare marketing, Women's Health, social media in healthcare, healthcare branding, Social Media


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