Tags » Pharmaceutical Marketing

Study finds majority of pharmaceutical ads do not adhere to FDA guidelines / only 18 percent were compliant

Public release date: 17-Aug-2011
A study led by Mount Sinai School of Medicine researchers of 192 pharmaceutical advertisements in biomedical journals found that only 18 percent were compliant with Food and Drug Administration (FDA) guidelines, and over half failed to quantify serious risks including death. 300 more words

Medical Ethics

Technology is the means to an effect, it is the idea that counts.

Healthcare Digital Communications, by David Hunt

HAVAS LYNX¬†celebrates 28 years of business this month, and a decade in healthcare digital communications – so what’s changed in the last decade? 455 more words


Pharma sales: 3 signs of business acumen

3 ways to build a better sales rep through better business acumen …

As the healthcare environment becomes more complex, sales leaders must quickly move beyond traditional selling models. 481 more words

Pharma Industry Trends

Which Is More Important for Commercial Success: First to Market or Best in Market?

Many of our clients have been saying how hypercompetitive their markets have become. This is especially true in Diabetes with the newer classes as well as in Oncology, Cardiovascular and other therapy areas.

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Pharmaceutical Marketing

Applying design thinking to the pharma digital environment

Currently, the pharma industry uses research and development processes to create physical products. As medical technology continues to progress in leaps and bounds big pharma is obligated to try and keep pace with it, and is searching constantly for breakthroughs to benefit health care. 1,017 more words

Pharma Industry Trends