Blogs about: Phil Bernstein
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Clutter Tolerance: The Public DOES Have a Limit, After All
As advertising has continued to pop up in areas that were formerly ad-free — supermarket conveyor belts and airline tray tables come to mind — I’ve often wondered where the line is. … more →
Portland's Finest Advertising Blog
Clutter Tolerance: The Public DOES Have a Limit, After All
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philbernstein wrote 3 months ago: As advertising has continued to pop up in areas that were formerly ad-free — supermarket conve … more →
Pitfalls of Social Media Marketing
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philbernstein wrote 4 months ago: During my presentation/interview at the Northwest Business Virtual Summer Conference, Tom Cochrane a … more →
Current Event Advertising: Nice Try, But...
philbernstein wrote 4 months ago: From the Oregonian Friday, July 3, 2009: I applaud The Adult Shop for attempting to use the story … more →
Business Northwest Virtual Summer Conference
philbernstein wrote 4 months ago: I’ll be one of the presenters at the Business Northwest Virtual Summer Conference, happening o … more →
Religion Tackles Social Media
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philbernstein wrote 4 months ago: Sunday’s New York Times covers the rising profile of Twitter, Facebook, and other social media … more →
Another Vietnam Sales Lesson -- Go Out and Get It
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philbernstein wrote 5 months ago: One of the amazing things about Vietnam, to these American eyes, is how hard the people hustle. Ever … more →
Sales/Advertising Lesson From Vietnam
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philbernstein wrote 5 months ago: I flew halfway around the world for a copywriting lesson. We’d spent the afternoon wandering t … more →
Branding Still Has Value
philbernstein wrote 5 months ago: Branding’s gotten a bad rap lately. In an economy that has made marketing money increasingly d … more →
Sales Message In the Business Name: An Unsavory Example
philbernstein wrote 5 months ago: I can’t endorse this, as it’s basically an attempt to deceive. And the same concept show … more →
Online Search: Good; Online Search For YOU: Better
philbernstein wrote 5 months ago: The Catalyst, a blog on television advertising published by Eckstein Summers Armbruster & Compan … more →
Too Much Info
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philbernstein wrote 5 months ago: “A wealth of information creates a poverty of attention” — Herbert Simon, American … more →
What's Missing From This Ad?
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philbernstein wrote 5 months ago: This appeared in our local paper, The Oregonian, a few days ago: Here’s the text: Our name has … more →
What Are You Famous For?
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philbernstein wrote 5 months ago: Last week I had a conversation with the owner of a home improvement company on the East Coast. The b … more →
Business Book Review -- Scott Ginsberg's New One(s)
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philbernstein wrote 5 months ago: Scott Ginsberg’s new release advertises itself as “2 Books In 1″. The hook is that … more →
Advertisers Fight the Filters: The Battle Continues
philbernstein wrote 5 months ago: For years, consumers have sought ways to avoid and filter out advertising. And advertisers have foug … more →
The Power of a Good Radio Jingle
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philbernstein wrote 5 months ago: When I lived in New York (1986-1994), the Kew Motor Inn in Queens was a regular radio advertiser. Th … more →
Brochure Copy Word Choice: A Nice Example
philbernstein wrote 5 months ago: While sitting in the reception room of a local med spa (a sales call, I assure you), I picked up a b … more →
How to Waste Your Direct Mail Budget... And Anger Your Customers
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philbernstein wrote 5 months ago: This is the third piece of increasingly shrill mail we’ve received from Comcast in the last fe … more →
What Business Are You Really In?
philbernstein wrote 6 months ago: From Dan Kennedy’s recent book No B.S. Marketing to the Affluent: An excellent lesson in selli … more →
