Blogs about: Phil Darby
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The future is definitely grey.
I had an interesting meeting in London last week, with a few people from one of our bigger and better-known global organisations, who, like everybody else right now are looking for ways to stretch the… more →
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The future is definitely grey.
phildarb wrote 1 month ago: I had an interesting meeting in London last week, with a few people from one of our bigger and bette … more →
Its time for us all to deliver our Brand Promise
phildarb wrote 1 month ago: So, British parliament is learning about branding? Or at least one of it’s fundamental princi … more →
Guerrilla marketing - Free muscle no marketer can afford to ignore
phildarb wrote 2 months ago: I have never been able to resist a bargain. That is why I love guerrilla marketing – Hey its … more →
Getting public sector efficiency off the ground.
phildarb wrote 2 months ago: I’ve been in the UK recently, among other things dabbling in the Public Sector and with never … more →
The measure of a marketer.
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phildarb wrote 3 months ago: I have absolutely no doubt of two things. Firstly that “marketing” means leveraging the … more →
The community value of a one-pound pee
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phildarb wrote 3 months ago: I have just been reading through the comments on a LinkedIn Post, which started when someone asked w … more →
Hang the data, get the basics right!
phildarb wrote 4 months ago: I’ve lost count of the number of times over the years that I’ve come across businesses t … more →
Can you spot a "big idea"?
phildarb wrote 4 months ago: I’ve spoken long and often over the years about “the big idea”, and with everyone … more →
Obama's message on integrated marketing
phildarb wrote 5 months ago: On inauguration day I caught an article by the political correspondent Dr Louis Perron that reflect … more →
Czech branding lessons
phildarb wrote 5 months ago: I don’t think anybody would argue that countries are not brands. In fact they could be the u … more →
Foreign trade and the new consumer
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phildarb wrote 5 months ago: Barely was the metaphorical ink dry on my piece about businesses in Central Europe struggling to rem … more →
Jingle on!
phildarb wrote 5 months ago: It seems rumors of the jingle’s death have been greatly exaggerated … by me at least! H … more →
New Year, New challenge, New consumer
phildarb wrote 6 months ago: Before we all sober up and start banging on again about how tough life is, I thought I’d nip i … more →
The challenge of a Prague winter
phildarb wrote 6 months ago: I am sure that in a former life I was a bear. I say this because at the first sign of winter I get … more →
Ring a jingle bell?
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phildarb wrote 7 months ago: Digging through all those old commercials to find a clip for that last post reminded me just ho … more →
Woolies and other wonders
phildarb wrote 7 months ago: The thing about Woolworth that I find most wondrous is that they have hung on for so long. Min … more →
Wrestling with brand identity?
phildarb wrote 7 months ago: Anybody who reads this blog will know how important I think point of difference is. I spend a … more →
Cheers to Czech creativity
phildarb wrote 7 months ago: In the run up to the festive season, as everwhere else in the world (well almost!), Czech comme … more →
I don't want to be a celebrity. Get me out of here!
phildarb wrote 7 months ago: Results of a UK survey announced today and discussed on BBC Radio Four’s Today Programme sugge … more →
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