You’ve landed a media interview.
Now you want to maximize it.
You want to make sure that your PR campaign and all of the hard work to land you that interview will now pay off for you. 397 more words
Doesn’t sound quite legal, does it?
Does it work?
First, let’s back up and review what it is.
In the social media and blogging worlds newsjacking is when you insert your ideas, product, or service into a news story in order to capitalize on the media coverage that a particular news story is receiving. 463 more words