Tags » Pitching The Media

10 Tips To Ace A Media Interview

You’ve landed a media interview.


Now what?

Now you want to maximize it.

You want to make sure that your PR campaign and all of the hard work to land you that interview will now pay off for you. 397 more words


Secrets to Writing a Successful Press Release

Even though you may be sending your release to a magazine editor, the ironic truth is that editors have no time to read. They’re too busy trying to get work done. 392 more words

Public Relations

A Subtler PR Approach to Newsjacking

In my last PR blog, I reviewed how companies and individuals are jumping on breaking news stories via social media as a way to interject their brands into the news. 871 more words


Newsjacking: Avoiding the PR Pitfalls

Doesn’t sound quite legal, does it?

Does it work?

First, let’s back up and review what it is.

In the social media and blogging worlds newsjacking is when you insert your ideas, product, or service into a news story in order to capitalize on the media coverage that a particular news story is receiving. 463 more words

Public Relations