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Blogs about: Planning Related

Buy an ad career on eBay!5 comments

fredrik sarnblad wrote 7 months ago: Aspiring creatives dreaming about an advertising career in London (realizing they don’t have the req … more →

Storytelling for Humans6 comments

fredrik sarnblad wrote 8 months ago: When good, old-fashioned TV storytelling is done well, it’s an incredibly powerful means for b … more →

Logic or magic...how does the work work?11 comments

fredrik sarnblad wrote 9 months ago: All of us harbour a theory about how advertising works because when asked, everyone has an opinion o … more →

Pragmatic creativity beats the gloom...7 comments

fredrik sarnblad wrote 9 months ago: If you haven’t drowned in panic-ridden articles, gloomy reports and presentations on what to do in t … more →

Curiosity didn’t kill the cat. (It makes creativity happen.)4 comments

fredrik sarnblad wrote 10 months ago: “In times of change, learners inherit the Earth, while the learned find themselves beautifully equip … more →

Don't miss the Good Ideas Salon London!

fredrik sarnblad wrote 10 months ago: On 30th January 2009, PSFK will host a day long Good Ideas Salon in London in association with The G … more →

Her name is Annie...6 comments

fredrik sarnblad wrote 11 months ago: This post has very little to do with communication, creativity, brands, planning and advertising. No … more →

From Message to Totality - Talking to Humans in a New Reality13 comments

fredrik sarnblad wrote 1 year ago: Judging by the rubric, you may think you’re in for a healthy dose of planner babble. I’ll let you be … more →

Smarts And Hearts3 comments

fredrik sarnblad wrote 1 year ago: Watching Madmen’s Don Draper pitch his slide projector idea to Kodak: the way he tells his story, ar … more →

Morning Coffee Reflection...

fredrik sarnblad wrote 1 year ago: Last Friday was the opening ceremony of the Being Olympics; a pivotal moment for China as a nation a … more →

Lethal Research6 comments

fredrik sarnblad wrote 1 year ago: For what must have been the first time, I was genuinely delighted to find myself viewing concept tes … more →

Lifestyle. I don't want it. 14 comments

fredrik sarnblad wrote 1 year ago: Lifestyle. It’s a word I’ve grown to detest. Not because there is anything wrong with it…at least no … more →

Man [including researchers] has got to know his limitations...9 comments

fredrik sarnblad wrote 1 year ago: I’ve just read a research report this afternoon, totally flawed from objective to methodology. So mu … more →

An Emotional Truth14 comments

fredrik sarnblad wrote 1 year ago: . Our knowledge and understanding of the human brain and what goes on inside of it has progressed tr … more →

Clients of the world, use your judgment!10 comments

fredrik sarnblad wrote 1 year ago: . In our corporate world of increasing demands for accountability and the pressure that comes with i … more →

Sales Obsession Stains Brands...14 comments

fredrik sarnblad wrote 1 year ago: This morning, when I was in a meeting, a person I can’t describe with any other term but ‘Muppet’ ca … more →

Conversations and Priorities

fredrik sarnblad wrote 1 year ago: It seems that the ways/channels/technologies we choose for creating, maintaining and building relati … more →

The Power of Change10 comments

fredrik sarnblad wrote 2 years ago: It’s been said that the only thing that’s constant in life is change. Without it, philosophically sp … more →

Prescribing The Right Cure. 6 comments

fredrik sarnblad wrote 2 years ago:   I am sick. According to my own self-pitiful view today, I’m very sick actually. Well, that’s … more →


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