MASON, OH (February 2011) – Basco Shower Enclosures announces the addition of Mid-America Marketing for the representation of the plumbing wholesale market for Arkansas and Memphis, Tennessee. Mid-America Marketing was selected to support the plumbing wholesale market across the territories due to their technical and showroom knowledge in the plumbing industry.

“With their vast experience in sales of plumbing industry products to wholesalers, Mid-America Marketing is the ideal representative for Basco products in the Arkansas and Memphis territories,” said Cindy Goodwin, vice president of plumbing sales for Basco. “Our product is seen as a decorative product that belongs in a showroom, but it is much more technical than the traditional plumbing showroom lines, which is exactly why Mid-America Marketing is perfect for this role.”

Mid-America Marketing will be spending significant time in the field best representing Basco products’ technical features, building and stengthening relationships with plumbing wholesalers, and ultimately educating them about the importance of a heavy glass shower program. Mid-America Marketing’s territory will include Memphis, Tennessee and the state of Arkansas.

Mid-America Marketing endorses products to wholesalers in the plumbing, industrial, irrigation, and utility industries, recognizing the importance of outreach to contractors, architects, and engineers. Mid-America Marketing represents brands such as American Standard, WATTS and Elkay.

For more information on Basco Shower Enclosures and its sales team, visit www.bascoshowerdoors.com.

About Basco Shower Enclosures

Since 1955, Basco has earned the trust of millions of customers by designing and fabricating custom shower doors and shower enclosures. Basco’s approach centers around their commitment to customer care, craftsmanship and quality. They are consistently rated number one in quality and brand preference. To learn more, visit http://www.bascoshowerdoor.com .