Blogs about: Portland Marketing
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Dentist, Market Thyself
Last week I called on an orthodontist — or more specifically, the practice’s office manager. I learned two things of note: 1. Things are really, really slow these days. Parents are still b… more →
Portland's Finest Advertising Blog
Dentist, Market Thyself
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philbernstein wrote 3 months ago: Last week I called on an orthodontist — or more specifically, the practice’s office mana … more →
Pitfalls of Social Media Marketing
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philbernstein wrote 4 months ago: During my presentation/interview at the Northwest Business Virtual Summer Conference, Tom Cochrane a … more →
Current Event Advertising: Nice Try, But...
philbernstein wrote 4 months ago: From the Oregonian Friday, July 3, 2009: I applaud The Adult Shop for attempting to use the story … more →
Business Northwest Virtual Summer Conference
philbernstein wrote 4 months ago: I’ll be one of the presenters at the Business Northwest Virtual Summer Conference, happening o … more →
Online Search: Good; Online Search For YOU: Better
philbernstein wrote 5 months ago: The Catalyst, a blog on television advertising published by Eckstein Summers Armbruster & Compan … more →
Too Much Info
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philbernstein wrote 5 months ago: “A wealth of information creates a poverty of attention” — Herbert Simon, American … more →
What's Missing From This Ad?
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philbernstein wrote 5 months ago: This appeared in our local paper, The Oregonian, a few days ago: Here’s the text: Our name has … more →
Brochure Copy Word Choice: A Nice Example
philbernstein wrote 5 months ago: While sitting in the reception room of a local med spa (a sales call, I assure you), I picked up a b … more →
How to Waste Your Direct Mail Budget... And Anger Your Customers
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philbernstein wrote 5 months ago: This is the third piece of increasingly shrill mail we’ve received from Comcast in the last fe … more →
It's All About the Story
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philbernstein wrote 5 months ago: Over the last 14 years, I’ve met with hundreds of business owners. It’s my job to learn … more →
What Business Are You Really In?
philbernstein wrote 5 months ago: From Dan Kennedy’s recent book No B.S. Marketing to the Affluent: An excellent lesson in selli … more →
"It's Not What You Say...
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philbernstein wrote 6 months ago: …it’s what people hear.” So says language expert Frank Luntz, author of Words tha … more →
New Research on The Power of Social Proof
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philbernstein wrote 6 months ago: One of Robert Cialdini’s six “weapons of influence” is social proof — the id … more →
A Sinking Ship?
philbernstein wrote 6 months ago: By all accounts, Country Financial is a good company, offering products that benefit consumers natio … more →
One Piece of Carry-On
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philbernstein wrote 6 months ago: I spend a lot of time working with business owners on the most persuasive way to tell their stories. … more →
Contest: Can You Out-Market the W.H.O.?
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philbernstein wrote 6 months ago: From the world of medicine comes news that the World Health Organization will no longer use the term … more →
National Public Radio Wants You to Buy Radio Advertising
philbernstein wrote 6 months ago: I’m not familiar with Warren Berger. But if “All Things Considered” wants to run a … more →
How Effective Is Your Website?
philbernstein wrote 7 months ago: Your website should be more than just an online brochure. Designed and implemented properly, your si … more →
How to Get on Google's Front Page
philbernstein wrote 7 months ago: If you don’t appear on Google’s first page when people search for your name, it’s … more →
