SEO pic from http://contactdubai.com/wp-content/uploads/2009/04/seo-blocks-main_full.jpg

Hey everyone, I wanted to talk about another one of my passions—Internet marketing. I’ve been dabbling in the Internet marketing world for about 3 ½ years now and have picked up many successful techniques. Since this is my blog, and it requires continuous blog posts to keep it going, I thought I’d give a little insight on how to properly approach blog posting in the Internet marketing world.

Please note, blogging may allow a different approach, if you’re posting to a personal blog. However, if you’re either selling something on your blog, or directing consumers from your blog to a web page in which you’re selling something, a strategic approach is most likely in order.

First things first, an understanding of the purpose of your blog, in regards to your marketing and business efforts is needed. If you don’t know how or what to expect from your blogging efforts you won’t be able to successfully target profitable goals. You’ll be shooting in the dark. You won’t know for sure what will or won’t work, nor will you be able to properly gauge what you’re doing correctly or incorrectly.

For the sake of conversation, I’m going to talk about how I approach blogging in regards to the business expectations I have towards my blogging efforts. For instance, when I blog, I do so with the expectations of ranking well organically within Google and attracting targeted traffic to my offers. In order to approach Google correctly, keyword research is in order.

The way to identify the best keywords to target, is to use keyword research tools such as Google’s Keyword Tool and/or Wordtracker. These tools are great for getting an idea of the types of keywords that will actually get you good rankings. For instance, if you target a keyword that’s too broad, chances are you’ll never get to see your targeted keywords make it to the #1 page in Google. If you target a keyword that’s not often searched for, you’ll most likely not get a lot of traffic from it. What you’re looking to target are keywords that have about 20,000 – 50,000 current indexed pages in Google. In addition, you’re looking for keyword specific phrases that represent an actual solution to a consumer’s needs. For instance, if you’re looking to sell your ‘music lessons’ service; you won’t target the keyword ‘music.’ Music is too broad and you’ll never rank for it—it’s too saturated. Instead you’ll target something like ‘music lessons online’ or ‘music lessons for beginners’ or something even more targeted.

Once you’ve identified possible keyword specific phrases, you’ll need to verify the amount of indexed pages that exist for your chosen keyword possibilities. The way to find this is by typing these words into Google’s search engine. You’ll have to use ‘exact search’ to get the accurate amount of current indexes. If you’re not familiar with exact search, all it means is that you place quotation marks around your words, just like you are quoting them. This will bring up just the indexed page totals displaying the exact words you quoted. If your total indexed results are between 20,000 – 50,000, then you may have found a valuable keyword phrase to follow. Please note, some may debate whether 20,000 – 50,000 indexed results are the right amount to consider. The best way to determine if this is right for you is to test it out and make your own decision. The purpose of targeting indexed results in these amounts is to get you ranked on page 1 of Google, in the shortest amount of time. The higher the amount of indexed pages, the longer it will take to rank well for them.

So by now you’ve identified some good keyword phrases using your keyword research tools and verified there aren’t too many current indexed pages in Google. Now it’s time to verify if these keywords have commercial viability. Commercial viability simply means how much evidence there is that people are actually paying money for products or services and using these specific keywords to find them. A simple way of doing so is to scan the amount of sponsored links or pay per click links (same thing) that are currently displayed on the same pages as the keywords you’ve been researching. If there’s only a few sponsored offers, than there probably isn’t enough commercial viability attached to these particular keywords. If you find a good amount of sponsored offers, 10-15 or more, than there’s good evidence that people are actually spending money in your market, and using these specific keywords to do so.

Once you’ve done the above 3 steps, it’s time to create content around these keyword phrases. This can be achieved by simply writing article posts or recording videos about the keyword subject. Either way, you want to make your content informative so people actually learn something or at least see credibility in affiliating with you. If you can solve a problem in people’s lives, they WILL spend money. Additionally, you’ll need to actually include your researched keywords in your content, so Google’s spiders can find and determine what your web page is about, if you’re writing articles.

In addition to creating quality content around the keywords you’ve researched, proper tagging of these keywords is also important, from an SEO standpoint. Make sure to tag your content with other relevant keyword phrases you’ve found using the same methods above. This way, if someone hasn’t typed in the exact keyword phrase you’ve targeted, they can still find your site, because of your additional keyword tagging.

There are some additional things to consider when using this method of SEO. First, one post or video will not get you ranked on the 1^st page of Google. You have to continuously create content for these researched terms in order to gain momentum and rank on page 1. Once you’ve verified your page 1 ranking, move on to other valuable keyword phrases and continue the above process. The plan is not to have 3, 4, or 5 page 1 rankings, but rather to have many page one rankings. This method is a great technique in securing keyword specific buying phrases, verifying people are actually spending money when searching for these phrases, and getting to page 1 in Google in the least amount of time.

That’s all for now, stay tuned for more valuable content in regards to Internet marketing.

Take care,

Dave

Deepest Sender is a client that will allow you to post to blogs from directly within Firefox. It is primarily a LiveJournal client, although it supports Blogger (GData) and WordPress (metaWeblog) too, with support for more stuff to come.

Deepest Sender is a client that will allow you to post to blogs from directly within Firefox. It is primarily a LiveJournal client, although it supports Blogger (GData) and WordPress (metaWeblog) too, with support for more stuff to come. Note that the actual Deepest Sender website will always have the most up to date version.



Deepest Sender :: Firefox Add-ons: