Blogs about: Ppc Pay Per Click Advertising
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Google Quality Score
One of the best explanations of Google Adwords’ Quality Score is delivered by Hal Varian, Google’s Chief Economist, in a recent YouTube video. He describes how the Adwords auction actually… more →
Search Marketing Insight
Google Quality Score
wrote 4 months ago: One of the best explanations of Google Adwords’ Quality Score is delivered by Hal Varian, Goog … more →
Marketing Opportunities in a Bad Economy
wrote 9 months ago: Current economic conditions have caused less savvy marketers to “go dark”, canceling adv … more →
Maximizing Your Paid Search Program
wrote 2 years ago: I have been advising my clients to allocate most if not all of their search funds to Google Adwords … more →
Maximize Conversion With Your Landing Page
wrote 2 years ago: Landing page selection in a key factor in maximizing conversions via pay-per-click search marketing … more →
Key Considerations Before Starting a P-P-C Campaign
wrote 3 years ago: Research your keywords. There are numerous tools available to help with this critical part of the ca … more →
