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Using AdWords Auction Insights To Find Out Who’s Winning On Mobile

The Auction Insights report gives you visibility into the auctions you compete in. Contributor Matt Lawson explains out how to use it to your best advantage. 51 more words

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Where You’ll Find Google Structured Snippets: From Superheroes To Product Specifications

The other day, Google officially announced structured snippets, basically knowledge graph snippets directly embedded in the search results snippets. But what type of queries trigger the structured snippets from showing up in the search results? 40 more words

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Survey Reveals Google RLSA Performance Benchmarks & The Promise Of Cross-Channel Retargeting

Contributor Matt Ackley shares insights gleaned from a survey of 224 marketers about their retargeting practices and performance.

The post Survey Reveals Google RLSA Performance Benchmarks & The Promise Of Cross-Channel Retargeting appeared first on Search Engine Land. 32 more words

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[GET] BRAND NEW - Paid Traffic Handbook with PLR...

Get Full Private Label Rights (PLR) To This Brand New Guide And Discover The Best Paid Traffic Methods and Strategies Used By Rich Marketers Because They Get Results FAST!

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Web Marketing

Is It The Beginning of the End for Google Adwords?

This may be hard to believe, but Google Adwords is coming up on its 14th birthday, having started in October of 2000.  At the time, it was a revolutionary design, affording advertisers that their ads would be placed just where those who wanted and searched for your product would see your ad first and click accordingly.  617 more words

B2B Marketing

First Day Of Autumn Google Logo Reminds Us The Fall Season Is Here

Today’s Google logo marks the first day of the Autumnal Equinox with an animated doodle of trees that go from grey to branches filled with Fall-colored leaves dropping to reveal Google’s name. 46 more words

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10 Tips for Writing Better Ad Copy

PPC practitioners spend lots of time pouring through their data looking for trends and tweaking bid prices to the nearest penny to optimize their campaigns. For many people these complex tasks are actually easier to throw efforts at than sitting down and working on a much more simple aspect of their PPC campaigns. 1,602 more words

PPC