We’ve all been there – Reuters reporting on discovery of long-missing painting “Charles I Insulted By Cromwell’s Soldiers.” Charles looking a bit disconcerted by events, which are leading up to his beheading. Don’t make a practice of it – but most agency people can probably relate. Hope the link to Reuters image below works…

King Charles I faces the music after losing kingdom

Along with my business partner Martin (Hayes) we created a merger between our two companies EMCGPR and Direct to Market.

One of the service offerings has to be online PR.  I’m still in the category of “cautiously does it” and “wary” when it comes to the web. But then as I’m not a great net integrator and outside of most target audience age groups that would seem to make sense.

I believe that online PR and brand targeting is still relatively new to many in Ireland but growing     quickly.  While a necessary component of any communications strategy has to be online, I think if   you ignore the basics and walk away from the traditional, you will loose the longevity that sees         many brands survive difficult economic times.

The web is fast, it’s transient and it’s disloyal.  It thrives on what is new and what is best. Our advice is to make sure your brand stands the test of time, is the best and remains the best for quality, for price and for its customers!

I also feel the fear factor sets into many brand guardians.  Why aren’t they online, why can’t they be found at the click of a mouse and what are the brands online plans.  Agencies are charging a silly fortune to “teach” the complexities of Twitter, the nuances of Facebook and the importance of You Tube. Seriously!

Breath easy, ensure what you do is viable, none intrusive, real, honest and relevant. Don’t get an agency anon to interact with your customers – do it yourself. You’ll build truer, loyal and sincere followers that way.

Things you should remember before you engage:

We are undertaking a survey with between 800 – 1000 respondents covering topics which include brand likes and dislikes, internet habits, social interaction and, of course, politics. Prelim results show in the 20 to 35 year old age groups

• 87% are aware of blogs but 77% don’t bother following, reading or participating in any
• 82% have no interest in Twitter
• 93% do not like being approached by brands on Facebook – go away this is my social space!
• 90% never touch chat rooms
• 91% shop online but over 55% of those are worried about providing credit card details but all do!
• 55% of all prelim respondents worry about privacy while 69% of all those respondents provide personal and photographic details online

Note:  http://mediacontact.ie/details-news-578.html Thanks to Media Contact for the mention.

When it comes to public relations, homebuilding isn’t the most progressive industry out there. Dominated by a lot of small builders and a bunch of really big ones,  the attitude of many builders still seems to be to wrap the flag around themselves, talk about the “American Dream” and ignore reputational issues.

One result of that attitude is that I tend to read building trade publications to learn about building and public relations trade magazines to learn about PR.  So I was surprised recently at a story in Big Builder,  one of the leading homebuilding magazines aimed at (you guessed it!) big builders.

I doubt he considered himself to be writing a public relations article, but Rich Ohmann, chief operating officer of St. Lawrence Homes in North Carolina, hit some basic lessons in his article “Notes from the Brink.”   A lot of what Ohmann talks about directly relates to  homebuilding. Discussing the merits of buying developed versus raw land and how long to hold on to a chunk of dirt isn’t something anyone but a builder will get excited about.

But hidden in that dirt are lessons for all of us about sustaining reputatons, even in bad times, and it’s nice to hear a COO discussing those things.

Ohmann’s Rule #5: “There are only 52 weeks in the year. Make every one of them count. Manage better and constantly. Innovate, create…” A lesson for all of us. It’s certainly advice that a strategically thinking public relations counselor can act on. We know  our clients, especially those of us in struggling industries like homebuilding, can use some new ways to position themselves, build their reputations and sell some product.  Rule 5 certainly seems to suggest that the door is open to good ideas. We’d better have some if we’re going to be an integral part of the team.

Rule #7: There’s no substitute for the unfiltered truth. Wow. That should be music to our ears. How often are we asked to “put a good spin” on something? Here’s a COO of a homebuilder that faced bankruptcy saying,  ”We approached the situation with open doors and full candor. We armed everyone who would be affected by our (Chapter 11) filing with facts and clearly stated our intentions to stay open and find a way to continue the company.”  I hope that somewhere behind Mr. Ohmann was a good public relations practitioner with a solid crisis plan.  Whether there was or not, Mr. Ohmann’s experience, as painful as it was, shows the value of common sense, transparency and candor.  I hope Mr. Ohmann’s PR advisors are helping St. Lawrence Homes build on the new relationships and new power that transparency gives a company, even in tough times. It’s a rough climb back from a Chapter 11, but with this attitude,  I have a feeling we’ll be hearing more from this company.

By the way, there’s some good advice here for all of us on how to conduct our business, whether we’re in house or an outside consultant. My favorite is Mr. Ohmann’s Rule #3: “If you’re a builder, build. Do what you do best, nothing else.”  I’m tired of ad agencies telling my internal clients that they can do public relations, of publicity agencies claiming they are doing something more than publicity, and I get concerned when I’m asked to do search-engine marketing. Social media is making the lines between disciplines a little less rigid, but at the end of the day ad people should do advertising, public relations people should do PR and all of us should acknowledge that social media is a tool we all should using, but the heavier-duty aspects of SEM should be handled by those with special expertise. Our clients don’t know better. We have to have the ethical behavior to stay in our lane while working together to pave a wide road toward our client’s success. And if we say we can do something, we’d better be able to do it.

Mr. Ohmann talks about his nine rules as “things we learned we already knew.”  His article may be about building, but there are some good reminders for everyone in every business.

From my friends at Utopia Communications (www.utopiacommunications.biz): Utopia is thrilled to announce that we are the recipient of the New Jersey Chapter of the Business Marketing Association’s Grand Prize Impact award for a public relations campaign. Congratulations Ann and associates. I know I bust agencies’ chops alot, but Ann and her folks are among the good ones.

George Rosenberg, who blogs as the PR Coach (http://www.pragencycoach.blogspot.com), wrote in early September (OK, it takes me awhile to catch up on my reading) about what he called the Southwest Emerging Media Model (http://bit.ly/1bQSL9). The model he spoke of was the creation of a separate department to deal with new media, emerging media, social media…whatever name you want to use. He also spoke about the implications of creating such a department for public relations agencies.

His post has been on my mind for two reasons.

First, as comfortable as I’ve been riding my white charger as the ethical PR guy in our company, looking down at those advertising and marketing guys buying space and spinning their messages, social media tends to be an equalizer among communcations teams. While there certainly remain some differences in how everyone looks at and interacts with social media and search engine marketing, the Web makes everyone deal with customers, vendors, employees, fans and foes in many ways that used to be strictly the turf of PR folks. Two-way communications, transparency and relationship building are now the way my marketing and sales cohorts are doing their jobs. And I, for the first time in my career, am coming up to speed on how to purchase positon in the banner and stack ad sections of a Google page. Talk about foreign territory.

From where I sit, we need to break down some of the silos that have existed for years. Staff shortages and the additional work created by trying to have a robust, proactive and attractive Web presence without letting go of any of our other initiatives means we need to work even more closely, not build walls. That doesn’t mean we shouldn’t bring in people with more expertise in social media and search-engine marketing, but I don’t think there should be a separate “new media” department. Internally, that would mean another department competing for budget and for leadership in forming and executing communications strategies. As I’ve said before, the Web is a collection of exciting tools. It doesn’t change the need for a centralized, well-developed communications and messaging strategy. You can only have one of those.

Of course, for the agency world, I can see where this creates an opportunity. Everybody who works for an agency of any kind lately has tried to sell me on their social media and SEM prowess. Enough already! From my seat, it means another point of entry for agencies to pitch ideas that conflict with our current communications strategies and another way they can bill for additional time.  Many of the agencies I’ve worked with over the years haven’t needed the creation of a new media department to come up with new ideas to spend my meager budget. I can see coming to a meeting with a representative of my PR agency (if I ever get one again), my marketing folks walking in with reps of their agencies and –under this new model– the new media guys coming in with their agency or agencies. We’ll need to rent a hotel ballroom just for the meeting!

New media should be breaking down silos and not creating new ones. That doesn’t mean our budgets should be shrinking (although this economy is causing that to happen anyway) because we’re using Web tools. I can see where we would need additional resources to monitor and craft a solid presence. And I hope I can turn to a trusted and dedicated account manager for help in accomplishing that.  Unfortunately, I have this vision of agency bookkeepers salivating at the billing possibilities created by the opportunity to send in a separate Internet marketing team. It makes me squirm.

I’m curious: How are companies handling their new media efforts? Are you setting up separate departments? Hiring an internal specialist or an agency? Handling it yourself and letting something else drop between the cracks?

Today public relations is a fundamental tool for any marketing and communication strategy. It is central to brand and corporate reputation management programmes. In the last few years, too many organizations and their CEOs have learned the hard way that reputation can be a double-edged sword that cuts both ways. The reputation alert has been sounded, and most organizations have realized that corporate reputation stands on the two legs of compliance and public relations.

Unlike in the 1990s when it took a back seat, public relations today is getting a bigger slice of advertising and marketing budgets. This is because ad media costs have sharply increased, the size of media audiences have shrunk, and there is too much advertising clutter, especially on television.

While advertising represents the top-down authority figure selling the product, public relations has historically represented two-way communications. We want to engage our audiences to talk with us to ask questions and to have their say about our products. We want to deal with the audience close up. An ideal article in a newspaper or television or cable discussion from other experts or someone from the general public with another opinion doesn’t negate the positive story, but adds another dimension. It makes the communication genuine and not a message from the town barker.…

Certainly, a skillfully written PR feature article can communicate more product information than an abbreviated 30-second TV commercial.

Thus public relations is now recognized as a legitimate component of the marketing mix. For this reason, managing the news and creating an ambient mood around a product or a company has become an essential marketing strategy.

The goal of marketing PR is not to build a mass of news clippings but to win a market share. Integrating PR with advertising can support a specific marketing objective.

What should a client do to get the most from his PR agency? Here are a few pointers that an organization should adopt in dealing with the PR agencies.

1) Let the agency get its deserved retainer.

If you haggle with your agency over retainer, editorial and events management fees, you are making a big mistake. Agencies have costs, too, and salaries of creative people are not cheap.

A client, who values the importance of corporate reputation, would volunteer to pay extra for the best professional writers and strategic communicators and allow the agency to experiment in search of more creative ways of story-telling.

2) Don’t keep threatening your agency

Many clients have the habit of scaring the agency with intimations that they are always looking for a new agency. This is counterproductive. Agency executives who are terrorized are not in the best position to produce great PR programs.

The ideal client-agency relationship should have “permanence,” and in order to achieve permanence, it must be in the minds of both client and agency from the very beginning.

3) Don’t compete with your own agency

Some company PR managers are insecure backseat drivers. They want to do the writing of news releases and feature articles themselves. Some even go ahead fix media interactions on their own without even letting the agency know. Why? Just to impress the bosses that they are as good, if not better, than the agency. They order the agency to dispatch their news releases “as is,” not aware that there are style-book procedures and limitations. When the editors don’t pick up their brainchild, they make the agency a convenient scapegoat.

The client gets best results when the corporate communications team and the agency executives work as a team. The corporate communications team should put full trust in the professional competence of the agency pros and let them be responsible for creative communications, crisis & issue management and media training.

4) Do not always find faults; but instead help finding a remedy.

Many clients shower the agency with scathing insults if there are few media attendees during a product launch, but never pat the agency on the back when deliverables are exceeded. If you find that the agency has not performed well, you should of course speak your mind, but in a diplomatic way.

5) Brief the PR agency exhaustively.

The more you acquaint your agency with your company and products, policies and procedures, the better job it will do for you.

6) Leave the agency alone to come up with a strategy for you.

PR agencies have well-experienced strategic communicators. Over the years, they have handled various crisis along with the other PR situations and have established strong working relationships with the media. Allow them to do what they are best at.

Ok, so I have loads of questions in my mind
Should we call it WEB 2.0, or should it be called PR 2.0 or is it DM 2.0?I am not even attempting to understand the new words circulating around like web 3.0/pr 3.0. First would like to understand the basics…
Web 2.0 ofcourse as we have discussed earlier as well, is a collection of online tools which enable two way interactions with online users/audiences. It ensures there is interactivity and engagement with the online users.
PR as we know has been a traditional tool which has been used from time immemorial to circulate any kind of information. Its one way communication reaching to masses!
PR 2.0 is a new buzz word we have now – in simple terms its PR activity using web 2.0 tools, however beyond this simple explanation lies a big game changer! This is no longer one sided communication, the moment we say 2.0 technology, we throwing open our gates for a 2 way communication. It not only ensures information dissemination, it also allows and encourage engagement. This has never been done in past by traditional marketers! Its no longer about general audiences, its about ‘people’ and ‘people relations’ – web 1.0 was all about content, and web 2.0 is all about conversations/interactions.
So we all now understand how marriage between web 2.0 and pr 2.0 happens. However, PR 2.0 will not be able to sustain itself in its current avatar for long considering the fact we are in a world of ‘less control’ and ‘more interaction/engagement/listening’. PR firms will need to keep on evolving newer ways to keep this audience engaged and read the message they want to communicate. So, in short, we have tools available, now we need ways and means for engagement and richer content to keep our audiences interest intact. Also, the interactivity and engagement needs to be powerful enough to have‘viralability’ in it to spread in the online world on its own! That would be the real PR 2.0 world! Remember P in PR stands for public and this would be a great paradigm shift when we will truly be not just reaching out to public but also be interacting with them through our brand/service
Some say that PR 2.0 is just an extension of adding few more online properties to the traditional PR model that was existent. To counter this argument, let me say conversation is now interactive and more transparent – there’s nowhere to hide and everyone is able to comment on it and secondly the dynamism of the medium ensures we have to move at the speed of blogs and that means crystallizing and executing a strategy with oftentimes only a few hours notice! This all calls in for something of a social democratization –A PR effort which spreads virally is good PR!!!
Now let’s address the basic question –is the good old press release dead or dying? Well, PR infact is a press release born again in a new avatar. It is adapting itself to new technology and tools. However, the question is it dying in its original form, and then answer is YES. Soon, with the penetration and shelf life of a press release decreasing so much, with our attention span getting shorter, it would not make any sense to have a traditional press release to be circulated which looks like a big legal document.
And the good news is we bring in measurability to the PR exercise by calculating the impact of a social PR activity. The Holy Grail for marketers is to seamlessly own a conversation and attach your product or brand to it and measure the conversation to the end of it with some of the tools available in market or creating your own tool for the purpose. It is going to be interesting journey watching this space grow and standardize itself.

Doing PR can be a pretty frustrating job, with endless client/boss demands, temperamental reporters and editors (and bloggers), pitching difficulties and the like. It’s a wonder any of us enjoy making a living at this at all!

Over the years, I’ve found that working in teams, brainstorming with colleagues and having the occasional bitch session with my peers makes this challenging profession a little more bearable.

Unfortunately for many of us, we don’t work in large enough teams to make such collaborative moments possible. PR is often one of the smaller functions in a business. It’s not uncommon for PR to be handled internally at a company by one or two people, and even in agencies, most client teams have only a handful of people.

As a result, our thinking can get stale, leading to more frustration and potentially less PR success. That’s why I’m very happy to let you know that I’m launching a new webinar series, PR Power Boost. The first one will take place Monday, June 22 at 1pm ET/10am PT.

PR Power Boost is a 60-minute webinar to recharge your batteries and send you off with a raft of new ideas to accomplish your PR goals.

Here’s how it will work:

• A small group will meet on a conference call to get the latest PR tips and share ideas. To make it as high-value as possible, there will be no more than 20 participants per call.
• Everyone’s line will be live, so you can ask questions, get answers and offer ideas all throughout the call.
• I’ll facilitate and make sure everyone gets the answers they need.

I’m really excited to offer this new service to the PR community and I think it’s going to be a great success. I’m pricing it at a very reasonable $75 per session, and offering at introductory price for this first webinar of $60 (use the discount code BOOST).

I hope you will join us, and feel free to pass this post and the discount code around to your colleagues!

As previously discussed here, I’ve been quite skeptical about whether MSNBC’s Dan Abrams had a viable business plan when he created his Abrams Research, a new PR shop that claims to use working journalists as corporate communications consultants.

Dan is speaking this morning at the Bulldog Reporter Media Relations Summit, so I’ve got some fresh insights into his “secret sauce.”

First off, his team: while Abrams says he has a database of 2,500 journalists willing to work on one of his projects, Abrams says that he has only used a tiny fraction of those, and they were people he and his colleague, Rachel Sklar, have recruited.

And they’re not full-time working journalists, naturally — they are freelancers and others on the margins and gray areas between PR and media. This is actually not terribly new — I’ve known people who straddle the line for years.

My other question was clients — who has actually stepped up to take his counsel? Abrams admits that so far, he has gotten litigation crisis work, which makes sense, since he is a trained lawyer. Abrams joked that as a lawyer, journalist and PR person, he may be a “walking, breathing axis of evil.”

Aside from these nuggets, I would say that Abrams came across as a newbie communications professional who has some basic insights into business communications (e.g., “you’ve got to a build a tunnel of trust before the water can flow through it.”). Clearly, with his name recognition, he is getting and is going to get clients, but time will tell if he’s really got anything novel to offer.

There’s certainly been a lot of coverage of MSNBC’s Dan Abrams and his venture into corporate communications and marketing, Abrams Research. Besides being a TV personality (which guarantees some name recognition), Abrams has stirred some interest in his fledgling venture because he claims he is using journalists as moonlighters to do some of the communications work he does — or wants to do for clients.

There’s been plenty of handwringing and pundit-izing about Abrams’ plan, since it seems to flaunt one of the fundamental ethical barriers of journalism. My question, posed some months ago when Abrams announced his plan, was whether Abrams could actually deliver anything corporate chieftains might actually pay for, since journalists are not exactly known for their business acumen and shrewd business insights.

Abrams announced his business plan last November. It’s now April. So Dan? Got any clients? Got any case studies you’d care to share with the rest of us to give us an idea of how it’s going? Any lessons learned so far?

If I don’t hear from Dan via the web, I’ll try to ask him when he keynotes the Bulldog Reporter Media Relations Summit in May.

If your business is healthy or big enough to have or need an outside PR agency, you are a prized commodity these days. So act like it! You don’t have to take what the agency gives you, you can demand what you need, hold them accountable, and fire them if you have to. It’s your money, it’s your account, it’s your reputation and your business objectives that they are trying to help you accomplish.

This is the gist of the podcast interview I gave to Eric Schwartzman of iPressroom and the amazing On The Record: Online podcast series. If you’re a client, or an agency person, I recommend you give a listen.

If you can’t, here are a few nuggets:

• The most important questions to ask an agency: do you know our industry (and can you prove it) and will the senior people pitching the business work on my account?
• Garbage in, garbage out: or vice versa. Agency relationships aren’t turnkey. If you throw your business over the transom and expect results, you will be disappointed. Aside from the two questions above, the most important determinant of a successful agency relationship is how much time and energy the client puts into it, in terms of providing access and resources for the agency to work with.
• The next most important component of the relationship is accountability. Put what you want in the contract, then have simple ways to measure or judge whether it is happening. And make sure to have weekly check-in calls to monitor progress and keep things moving.

Hiring an agency and want some help sorting out your options? I’d be glad to help.

If you are not there on the Internet, you do not exist.

Public relations has arguably never enjoyed a position of greater prominence than it does today, and yet it has been accused of not adapting to changing technology or incorporating new media techniques in its services.

The following slidecast or video presentation addresses this ‘accusation’.

Length of Video: 6.33 minutes

The presentation looks at the views of some communication professionals like David Henderson and David Benvie, as well as some recent research studies by Big Mouth Media and the Society for New Communications Research.

I feel that while communication is at the heart of all PR, communication tactics cannot be generalised across the different branches of PR. Therefore, it is unfair to say that the entire PR industry has been slow to adapt to new media.

The sectors which were influenced by technology had ripple effect on its communications strategy as well and those which were slow to use technology, were slow to use media techniques as well.

For example, agencies doing PR for the financial, technology, telecommunications, litigation, and consumer sectors were the first use new media techniques. On the other hand, government and political communication, lobbying, the public sector and the corporate sector were much, much slower.

New media communications has brought about a paradigm shift in the the way PR communication happens. It has transformed communication from a monologue into a dialogue with its audiences.

Today, there is no branch of PR that does not make effective use of some new media tool. Though PR may have been a late and,perhaps, cautious entrant to the new media club, it has definitely caught up with the rest of the communications industry.

There was a study recently done by ZDnet titled which firm really gets it? A social pubic relations survey. There are many interesting insights as to how clients perceive the PR firms on the social media front.

KPIs and churning out greater value for money is a norm given the economic downturn. Tighter budgets also means businesses need to leverage on relationships with stakeholders to reduce costs.

Building good relations with the online community isnt just about getting online space for your products or services, its about establishing your brand as a thought leader in the industry and formulating your communications with your strategy.

This survey was done by 642 responses and the respondents are broken down as such

Here are the questions with the responses and my personal opinions on them.

I guess this doesnt come as a shock. Social media is essentially a medium used for communications. Communications are what PR agencies do. Formulating strategy and aligning it with communications message are a must have. So im not too shocked at this result.

The better the clients understand the groundswell effect, the easier it is to work together to come out with an awesome social media camapign.

What Ive learned after being in a PR firm for a month is that time is money, literally! I believe that the stats for clients understanding social media in Asia is much lower and such workshops are neccessary. I believe that the deliverables can be negotiated and that workshops such as these can be included to be a paid for as agencies. However, even if organizing such social media workshops is free, it does enhance your thought leadership position when it comes to social media amongst PR firms. long term investment from my stand.

Social media tools are not toys. Don’t wheel them around like its an Xmas day gift. Its the same idea that you don’t pitch a lifestyle article to a b2b tech media. Its comms basics and use the POST- People, Objectives, Strategy and Tools as a good guide when planning your social media engagement. Kindda worrying to see that fourty per cent of agencies act before they think.

I would really love to see this survey done in Asia to see the differences in the stats.

Ive given my thoughts, whatre yours?

(Picture courtesy Workers Solidarity Movement)

PR agencies are mostly a bane and never a boon (unless you are a cover-seeking journalist or you have the rare good fortune of meeting a decently efficient + knowledgeable PR agent).

The communication skills of PR agencies are notoriously poor.  They keep addressing you as “dear” (quite inappropriate and too close for comfort) and send “gretings to you” (PRs are notorious spellers; I am sure they would never be accepted even in Hufflepuff at Hogwarts).

They keep trying to give you calenders, diaries, pens, notebooks, money (covers), gifts, freebies, gift coupons & junkets which you don’t want. But they will never give you the things you do want like contact information, phone number, email ID, press releases and photographs.

Further they believe in sending “backrounders” (I warned you they were bad at spellings), which contain no useful information other than what they mistakenly copy pasted from the company website.

One PR agent sent me the company’s 2004 annual report, when I wanted to know their sales figures in 2008. Maybe I was supposed to compute my own statistics based on their average rate of growth?

They also have no clue as to what the company’s objectives really are. What is galling is they make so much money, just by convincing the company that they were responsible for the journalist’s reports, which were filed after zero consultation with the PR agency.

When you look at the amount of money they make just by pretending they are responsible for half the stories that get printed, I think it would be more profitable for media owners if they  just started PR agencies for every edition that they have…then they can at least be assured that all profits from ad space and editorial space comes only to them.

Of course, the idea is not new, considering that some newspapers have gone ahead and drawn an agreement with a long list of private companies companies for editorial space…..still starting a PR agency might make things clearer for the reader – who is publishing the news, why are they publishing it? for whom are they publishing it? what benefits its publication will have?

And then again there are the disclaimers that PR agencies send with their mail. The disclaimers are usually longer than the contents of the mail – as the contents of the mail are written by PR agents who are bad at spellings and company info and the disclaimers are written by legal consultants who are very bad at precise writing.

Anyway these disclaimers don’t make sense.

Information contained in any e-mail transmitted from or on behalf of XXX PR agency are confidential and intended solely for the addressee(s) and may be legally privileged or prohibited from disclosure and unauthorized use. Information contained is also under copyright of XXXX PR agency and should not be re-printed, re-published or used by any one other than the addresse. No legally binding commitments will be created by this E-mail message. XXX PR agency may not be held responsible for the content of this email as it may reflect the personal view of the sender and not that of the company.

If its under copyright, how come X & Co can’t be held responsible for its contents? Or maybe they realised that some PR agents were sending A-jokes to journalists in an attempt to get over-friendly..Hmm! Maybe just like the Working Journalists Act, we could have the Abolishment of PR Agencies Act?

Today we issued a news release to announce Kim Rose as Vice President of BondPR’s new San Francisco office.  We are reaching out to existing contacts and preparing a direct marketing campaign to ambitious companies in the Bay Area who are looking to get more results, fast. 

Despite economic concerns, it seems a great opportunity as most Silicon Valley firms have pressure on their budgets and the BondPR service means you can get domestic and international PR  with one point of contact locally without the high overheads of big multinational PR firms or the management hassle of loose networks of multiple agencies. We have found that once CMOs/Marketing VPs/CEOs understand how we make multi-country campaigns simple, they love it. Sometimes less enthusiastic are the PR managers who see it as their role to manage multiple agencies and travel to cover them all! Get real, you cant do that any more. We can do it for you, we can also manage/coordinate your existing agencies, you can focus on the strategy, we will give you the results!

Also Kim has a strong experience in marketing so we can give clients the integrated marketing approach and undertake on projects outside mainstream PR

Good luck Kim, go tell ‘em

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