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In a measurement state of mind

Last week marked the first #measurepr Twitter chat, hosted by Shonali Burke and Katie Paine, two measurement gurus. I highly recommend looking out for the next chat because there were a lot of good id… more →

One true sentence.

Calculating the PR Cost to Brands of the Bangladesh Factory Collapse

June Ip wrote 1 week ago: Unless you have been living under a rock, you will have heard about the collapse of the garment fact … more →

Tags: Branding, Marketing, Public Relations, Social Media, Bangladesh, brand metrics, Corporate social responsibility, ethical sourcing, Social Media Metrics

Time to Get Real About Social Media Audience Reporting — 8 comments

metricsman wrote 11 months ago: Though almost everyone would agree that social media is about engagement and not eyeballs, too much … more →

Tags: Ad Value Equivalents, Industry News & Views, social media measurement, Social Media Metrics, measurePR, #SMMStandards, @AMEC2012, Audience Research, metrics standardization

Three Fundamentals of Great Social Media Measurement — 9 comments

metricsman wrote 1 year ago: If you want to evaluate the robustness and effectiveness of your approach to social media measuremen … more →

Tags: Measureable Objectives, social media measurement, Social Media Metrics, Social media tools, good social media measurment, social media measurement programs, Social Media Metrics

Bringing Some Clarity to Social Media Influence — 15 comments

metricsman wrote 1 year ago: The emphasis on influencer marketing in social media has reached a fever pitch in 2011 and with it a … more →

Tags: social media measurement, Social media tools, engagement, Influence, Social Media Influence, Social Media Metrics

Measurement 2020 and Other Fantasies

metricsman wrote 1 year ago: At the 3rd European Summit on Measurement held in Lisbon in June 2011, standardization, education, R … more →

Tags: Ad Value Equivalents, Industry News & Views, PR Research, Return on Investment) ROI, social media measurement, PR Measurement, public relations ROI, Social Media Metrics, social media roi

Selecting the Right Social Media Listening Platform is a Process Not an Event — 1 comment

metricsman wrote 1 year ago: It is not difficult to find a social media listening platform – there are over 100 to choose from. … more →

Tags: social media measurement, Social media tools, social media listening platforms, Listening Tools, social media platforms, social media tool selection, Fleishman-Hillard

Social Media Analytics

McGraw-Hill Education (Asia) wrote 1 year ago: Social Media Analytics Effective Tools for Building, Intrepreting, and Using Metrics Author: Marshal … more →

Tags: Marketing / Advertising, Analytics, Marketing, Search Engine Optimization, Business, Social Media, social media marketing, Web Marketing, social media roi

The PR Agency: Results or Ring-Around-The-Rosy? Part 1

The PRactical PR Guy wrote 1 year ago: When it comes to PR agencies, you hear one of two things: “We got burned,” or “Thi … more →

Tags: Public Relations, Social Media, Small Business, Dallas, media, Dallas PR agencies, small business PR, practical pr, RGM Communications

AVEs Don’t Describe the Value of Media Coverage, They Sensationalize It. — 24 comments

metricsman wrote 1 year ago: Saturday, Wall Street Journal columnist Carl Bialik, The Numbers Guy, addressed the subject of adver … more →

Tags: Ad Value Equivalents, Industry News & Views, PR Research, Return on Investment) ROI, social media measurement

Social Media Listening Platforms – Plan, Select, Deploy (Part One – Plan) — 17 comments

metricsman wrote 1 year ago: It is not difficult to find a social media listening platform/tool – there are over 100 to cho … more →

Tags: PR Research, social media measurement, Social media tools, Social Media Tools, Social Listening Platforms

AVEs are a Disease – Here’s a Little Vaccine — 12 comments

metricsman wrote 2 years ago: One of the truly insidious aspects of public relations measurement is the use of advertising value e … more →

Tags: Ad Value Equivalents, Measureable Objectives, Return on Investment) ROI, social media measurement, Barcelona Principles, Aves, advertising value equivalency, media value, Return on Investment

Metrics for Fashion PR — 3 comments

The Little Black Dress for Less wrote 2 years ago: Styleite, a website utilizing metrics to determine rankings in the fashion industry. Did you know th … more →

Tags: Public Relations, public relations metrics, Frugal Fashion Tip, Dan Abrams, styleite, ROI, power grid, Fashion PR, TVeyes

What is the ROI of a conversation? — 2 comments

Alice M. Fisher wrote 2 years ago: I hope you all don’t mind if I play in the sand box a bit with a bunch of various thoughts. H … more →

Tags: PR 2.0, Communications 2.0, marketing 2 0, communications, Social Media, PR, Alice M. Fisher, media landscape, News

Upcoming Business Wire Event on PR Measurement in Portland October 21

Amy Yen, Marketing Specialist, Business Wire wrote 2 years ago: Join Business Wire experts in your area for media breakfasts, panel discussions and other insightful … more →

Tags: Business Wire, measurement, Public Relations, Business Wire Events, PR, press release measurement, PR Measurement, Intel, pr analytics