Blogs about: Pr Roi
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Go for the Golder Ruler
If you have used PR research and measurement extensively in one of your PR campaigns this past year, you should consider entering the Jack Felton Golden Ruler Award for Excellence in PR Measurement … more →
DummySpit
Why social media is a measure of media consumption
timdyson wrote 2 months ago: Yesterday I wrote about how social media is increasing the value of traditional media. It occurred … more →
Go for the Golder Ruler
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dummyspit wrote 4 months ago: If you have used PR research and measurement extensively in one of your PR campaigns this past year, … more →
In Social Media, Are We Looking For ROI in All The Wrong Places?
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metricsman wrote 6 months ago: One of the hotter topics in my corner of the Twitterverse is Return on Investment (ROI). How do you … more →
Standard PR evaluation benchmarks?
dummyspit wrote 8 months ago: I have been involved in discussion recently on the formation of an Evaluation Standard for governmen … more →
With Primary Research Secondary, PR ROI Efforts Will Remain Elusive
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metricsman wrote 1 year ago: A couple of months ago I was in a meeting with a client and their digital media agency. The guy fro … more →
Measuring evaluation
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dummyspit wrote 1 year ago: I’ve just chaired the judging of the AMEC awards for PR measurement and evaluation. I wouldn … more →
PR Evaluation and Ethics
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dummyspit wrote 1 year ago: I was reading Shannon Bowen’s paper on public relations ethics on the Institute for PR’s site at abo … more →
Output, Out-take and Outcome - on the way out?
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dummyspit wrote 2 years ago: Jim Nail of the US media evaluation provider TNS is arguing against the use of the three evaluation … more →
ROI and online PR
dummyspit wrote 2 years ago: David Phillips has just posted a podcast on his site about ROI and the measurement of online PR. It … more →
"Accountability" leads to easily measured targets
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dummyspit wrote 2 years ago: The debate over ROI and accountability has taken an interesting turn in the Advertising column in th … more →
The problem with ROI
dummyspit wrote 2 years ago: David Phillips kindly sent me a posting on the role of ROI in Marketing from Brian Carroll’s B2B Lea … more →
