Tags » PR Strategy

5 Things Every Entrepreneur Needs to Know

So many people have dreams of starting their own business. The first step is deciding you are going to do it… And taking the plunge by leaving your current job and steady paycheck. 516 more words

Small Business

Integrated Marketing: How To Avoid Compartmentalized Strategies

So many business leaders compartmentalize marketing into silos. This happens for a number of reasons. Maybe you have a large corporation, some people think it is easier to look at things in separate pieces, and others don’t understand the power that marketing can have, they just see it as a necessary function of business because that is what they were taught. 486 more words


How Traditional PR Survives

In the first of my series of posts exploring the components of public relations, the focus is on traditional strategies.

From the original PR responsibilities of “free publicity” and knowing the power of a headline to the modern PR obligations of trend-setting and digital media, the public relations industry has transformed over time to shape a new, modern PR profession. 279 more words

Public Relations

Win! Sex! Crisis!

The word “win” is like the word “sex” or “crisis”: It is an attention grabber.

Even though the actual meeting itself is usually years away, given the long lead-time of association meetings, winning a bid is a great PR opportunity, which probably not enough members are making full use of. 295 more words

Media Relations

The worst reasons to fire your PR agency

Let’s face it, you hire an outside service firm to help your company with an activity you either don’t know how to do or REALLY hate to do yourself. 930 more words

Small Business PR