Tags » PR Strategy

The PR power of ‘I’m sorry’ – Maria Miller and how not to do an apology

Surely Maria Miller must have realised her first attempt at an apology had spectacularly backfired?

It’s probably why the Culture Secretary issued a new one – this time much more contrite and directly to her constituents… 527 more words


Monarchy’s Got Talent – how the Kate, Wills and George effect might win it for the Royals Down Under

So Kate, Wills and gorgeous baby George are embarking on their 18 day PR exercise to woo Australasia.

For the next 3 weeks, much of the world will be bamboozled with media coverage of the glamorous young couple and their little prince as they traverse the lands of Oz and New Zealand. 367 more words

PR Strategy

Free Press is Good Press

There’s a certain degree of truth in the old adage “all press is good press” – when used wisely of course. Regardless of how you feel about Miley Cyrus and her overexposed tongue, some believe what appears as crazy is a certain degree of PR genius. 301 more words


Determine your marketing and communication strategy, industry will have an energetic change

In an early age of convergence, everything has changed for business brands and entities. The data transformation of information over the internet is more than any medium of communication. 614 more words


PR in Real Time at “The Tonight Show”starring Jimmy Fallon

E! Online

“The Tonight Show” with Jimmy Fallon taught us a few lessons in the world of public relations from moving back to the original location New York where “The Tonight Show” was shot in 1954. 723 more words