Tags » PR Strategy

The Super Bowl's super PR opportunity

The Super Bowl is a lot of things. Equal parts sport and spectacle. Advertising’s time to score or take a sack. A halftime show populated by music icons. 925 more words


PR, how do I measure thee?

Lately brands have been paying a lot of attention to the measurability of marketing. The goal is simple: find metrics that give an accurate reading on how effective different initiatives are at driving brand awareness and, ultimately, revenue growth. 1,201 more words


5 questions to ask your PR firm in 2015

Working with a PR firm can be an exhilarating time for a company (or nonprofit). PR can put you in the public eye like no other marketing activity. 684 more words

PR Strategy

Sobering PR New Year's Resolutions

If you are ready to turn the page on 2014 and are considering PR as a way to help accomplish your revenue and brand goals in the New Year, it’s time for some tough love. 743 more words


You’re Cordially Invited to the Wedding of the Season: Your Tactics and Results are Getting Hitched!

Imagine you just met someone, and on the first date they propose. It’s a frightening idea, and in most cases you would never say yes. The relationship has not been put to the test, how will you know if this will work? 740 more words

Public Relations

PR's evolution: 5 modern day tactics

As we look forward to 2015 it would be quite useful to pause and reflect on Public Relations as it was, and it’s evolution today. Some of the basic tenets of PR will of course always apply, and in that regard press conferences, media tours and press releases are expected to be used by organizations as part of their PR strategies. 448 more words

The Real Price We All Pay for “Brand Journalism”

The historical roots of journalism, now encompassing all mass media, were nurtured by its role as The Fourth Estate; the independent public watchdog that keeps in check the three major democratic “estates” of power (in Britain the houses of Parliament, in America the three branches of government). 404 more words