So many business leaders compartmentalize marketing into silos. This happens for a number of reasons. Maybe you have a large corporation, some people think it is easier to look at things in separate pieces, and others don’t understand the power that marketing can have, they just see it as a necessary function of business because that is what they were taught. 486 more words
Tags » PR Strategy
In the first of my series of posts exploring the components of public relations, the focus is on traditional strategies.
From the original PR responsibilities of “free publicity” and knowing the power of a headline to the modern PR obligations of trend-setting and digital media, the public relations industry has transformed over time to shape a new, modern PR profession. 279 more words
The word “win” is like the word “sex” or “crisis”: It is an attention grabber.
Even though the actual meeting itself is usually years away, given the long lead-time of association meetings, winning a bid is a great PR opportunity, which probably not enough members are making full use of. 295 more words
Last week, a car crashed into a tree on a road not far from my own. A neighbor, who had just come from the direction of the accident, reported the news. 622 more words
It’s no secret that a digital marketing strategy is necessary for any business to compete and reach customers. Most small business owners know that they need to use social media, but it becomes a precarious balancing act with regards to time and resources. 83 more words