Tags » PR Strategy

Integrated Marketing: How To Avoid Compartmentalized Strategies

So many business leaders compartmentalize marketing into silos. This happens for a number of reasons. Maybe you have a large corporation, some people think it is easier to look at things in separate pieces, and others don’t understand the power that marketing can have, they just see it as a necessary function of business because that is what they were taught. 486 more words

Strategy

How Traditional PR Survives

In the first of my series of posts exploring the components of public relations, the focus is on traditional strategies.

From the original PR responsibilities of “free publicity” and knowing the power of a headline to the modern PR obligations of trend-setting and digital media, the public relations industry has transformed over time to shape a new, modern PR profession. 279 more words

Public Relations

Win! Sex! Crisis!

The word “win” is like the word “sex” or “crisis”: It is an attention grabber.

Even though the actual meeting itself is usually years away, given the long lead-time of association meetings, winning a bid is a great PR opportunity, which probably not enough members are making full use of. 295 more words

Media Relations

The worst reasons to fire your PR agency

Let’s face it, you hire an outside service firm to help your company with an activity you either don’t know how to do or REALLY hate to do yourself. 930 more words

Small Business PR

Staying Ahead of the Game: The Importance of Proactive Communications

Last week, a car crashed into a tree on a road not far from my own. A neighbor, who had just come from the direction of the accident, reported the news.  622 more words

PR Tools And Tactics

How To Use Social Media For Small Business

It’s no secret that a digital marketing strategy is necessary for any business to compete and reach customers. Most small business owners know that they need to use social media, but it becomes a precarious balancing act with regards to time and resources. 83 more words

Strategy

How to make a PR plan for a technology tradeshow

Is your company planning to get a booth at a popular industry tradeshow to show its latest innovations? Do you want to stretch your tradeshow investment and magnify your company’s brand awareness during the event? 877 more words

Small Business PR