The Super Bowl is a lot of things. Equal parts sport and spectacle. Advertising’s time to score or take a sack. A halftime show populated by music icons. 925 more words
Tags » PR Strategy
You’re Cordially Invited to the Wedding of the Season: Your Tactics and Results are Getting Hitched!
Imagine you just met someone, and on the first date they propose. It’s a frightening idea, and in most cases you would never say yes. The relationship has not been put to the test, how will you know if this will work? 740 more words
As we look forward to 2015 it would be quite useful to pause and reflect on Public Relations as it was, and it’s evolution today. Some of the basic tenets of PR will of course always apply, and in that regard press conferences, media tours and press releases are expected to be used by organizations as part of their PR strategies. 448 more words
The historical roots of journalism, now encompassing all mass media, were nurtured by its role as The Fourth Estate; the independent public watchdog that keeps in check the three major democratic “estates” of power (in Britain the houses of Parliament, in America the three branches of government). 404 more words