Tags » PR Strategy

Influencing Buyer 2.0: Aligning PR to the Buyers Journey

Buyers – businesses, consumers and governments — are changing their behaviors, driven by changes in the communications channels and technologies they use to research purchases and share information with peers, bringing new opportunities and challenges for public relations to the fore. 436 more words

Integrated Marketing

What's the difference between PR and advertising?

Many small business owners are often left confused and clueless about the difference between PR and advertising. It’s a rare week that passes without me getting asked how my PR services can get some great “ads” in the local news. 1,339 more words


3 Fresh Approaches to Public Relations Strategy: Learning from PR Agency Leaders

We’ve talked a lot about the evolution of the media marketplace and PR tactics, as well as impact content marketing, search and social media have on the daily practice of public relations.   557 more words

Public Relations

How to Get Your Startup In a Tech Blog Like TechCrunch

Many tech startups dream about getting into a popular tech blog like TechCrunch. The benefits of getting a write-up in the blog are legendary. They almost go without saying but let’s take a moment for a quick review: 833 more words

Pr Tips

5 Ways To Avoid Feeling Overwhelmed In Business

As a small business owner, it can be very overwhelming at times to get everything done successfully and in a timely fashion. Most of us have been in a place where there is so much to do that you have no idea where to start, so nothing gets done, yet you still feel so busy you can’t even breathe. 660 more words


Tips for Successful Social Media Implementation

So, you have gotten to the point where you have created a content strategy and social media plan that you think is great. If you aren’t sure, check out… 438 more words


10 reasons why tech startups should NOT pursue PR

1. They think their product is the only one on the market, and it’s not.

2. They are pre-revenue, pre-funding, and pre-tty much not interesting to tech media – yet. 154 more words