When one team used to deal with gaining press coverage and another with getting products in front of the public, it didn’t matter quite so much but, today, it does. When PR teams are earning and measuring clicks and marketers need to incorporate corporate reputation management in their campaigns, the overlap is simply too important to overlook and the only way of working successfully is: together.

And nowhere is this taking-down of internal silos more important than monitoring. Whether sizing-up the playing field for a product launch, extinguishing the flames of a social crisis or monitoring the impact of a campaign on reputation, the need to share information throughout the organization without hinderance is essential.

Click to view a sample Webzine

With this in mind, we’re hopping-up-and-down pleased to introduce our social webzine module, that lets any one in your company view the results of your monitoring process. Think of it as a daily press review incorporating mentions from traditional, online and social media and readable like a magazine. A cross-channel Flipboard of sorts, for PR and marketing pros.

The webzine is loaded with user-friendly features (the articles behind the links in tweets are displayed along with the tweets, for instance, and prominent stories are given greater screen real-estate) and designed to be as easy and pleasant to use as possible.

Coupled with our recently acquired cross-channel monitoring abilities, this lets you easily :

• Define the keywords that matter to your business : brands, products, executives, competitors, industry topics …
• Use your entire monitoring results or cherry pick the most relevant for a specific situation
• View and share with any number of colleagues the results in a daily digest that will brighten up their computer screen at work, your tablet at home or your smartphone in the tube

We don’t often brag about our products on this blog but, seriously, we think this one’s a biggie So much so, in fact, that we’re handing out free trials to every one. So, if you’d like to be reading a cross-channel digest of your company’s coverage in your next train commute, just click below !

Be seeing you!

Some posts you might be interested in:

• My first video blog post after Podcamp Montreal

• Are you generating social capital?

• Your Online Identity (Or Is It Okay To Have Party Pictures On Facebook) Part II

• When networking isn’t a dirty word

• More feedback to PR teams