Tags » PR

PR 101: Understanding the Rhetorical Context of a Situation

One thing I’ve noticed is that few public relations professionals are skilled at capturing the context of a given situation. In PR, understanding your audience, your purpose and your strategy make the difference between success and failure. 474 more words


How to succeed in the world of PR and Communications

During Enterprise and Employability week at my university I went to a talk on PR and Communications how to succeed. Richard Bond told me lot of interesting this about how to succeed in the world of PR and Communications. 300 more words


The Reputation Economy : Why communicators need a place at the top table

Recently the Harvard Business Review released their Top 100 CEO list. The findings of that research study and in particular the way it was put together tell me that after the CFO, the top communicator at any company is the CEO’s most important team member. 696 more words


MinyLab 2.0

Ongoing discussions within the walls of MinyLab have been attempting to provoke and stimulate action, but have thus far stalled even before the first hurdle. Disappointing stuff. 37 more words


Twitter - PR or not?

A ‘public’ is made up a group of people that choose to maintain a long-term relationship with an organisation. The organisation often influences the members of its public (Kerslake 2014). 339 more words


Employees = PR tool that needs to be used.

Employee satisfaction and relations is just as important as customer satisfaction. Especially when it comes to public relations. Companies with great employee satisfaction are commonly known to outperform those companies that are lacking in the employee satisfaction department. 315 more words

Connecting Players to the League: The NBA Makes Social Media History

Controversies surround the idea of players having their own social media accounts on any platform. However, the National Basketball Association has taken a step towards connecting their players to the league and its fans through social media. 239 more words