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Snapchat, your update was long overdue.

Young PR Professionals, if you didn’t predict Snapchat’s latest update, then you may want to find another industry to enter. All roads have led to Snapchat’s emergence as a player in the world of brand journalism for quite a while and that time has arrived. 162 more words

Public Relations

How PR Works It's Way Into the Superbowl

By now we have all seen some of the Super Bowl commercials that will air during this year’s game. The commercials during the Super Bowl have taken precedence over the actual game. 314 more words

Public Relations

Three Things to Learn From Alaska Airline’s Social Media Presence

In a suburb within the crisp Pacific Northwest exists an airline that flies North of average. Alaska Airlines – based out of SeaTac, Wash. – has set the tone for the way organizations utilize social media strategies. 636 more words


Public Relations Trumps Lobbying: Study Reveals PR Paradigm

Government relations professionals refusing to acknowledge and leverage public relations as part of influencing public policy are falling behind the times.  A new study by… 479 more words

Patrick Slevin

Mama I'm [Almost] A Big Girl Now

Happy Friday, y’all!!  So with my final semester officially in full swing, I’ve come to accept that I actually have to actively start planning for after graduation – yikes.   658 more words


Weekly Roundup 1.30

Can you believe it’s almost February? Time is already flying by this year, so be sure to stay up on what’s going on in our industry. 345 more words



The fashion line, Marc by Marc Jacobs has incorporated a hashtag campaign via Instagram and twitter. The line, known for its cutting edge campaigns and ads appear to have taken more of a grassroots approach to its spring 2015 campaign. 266 more words