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In Defence of Templates

The modern day definition of rhetoric focuses on purpose. Why do we write? Why should we write? Many, including They Say I Say authors Gerald Graff and Cathy Birkenstein, believe that the answer to those questions is, to persuade. 466 more words

Lucia Gallardo

NFL Sponsors Face Tough Decisions

With the public relations and media nightmare hovering around the NFL due to some poor choices of its players, it really shows marketers the risks we take when aligning our established brands with an association whose actions we have no control over. 480 more words

Public Relations

Negative Comments – When is No Response the Best Response?

As a general rule of thumb, most PR and marketing pros recommend always responding to comments, even if they’re more critical than constructive, in order to get ahead of the issue, address any concerns, exercise your expertise and show engagement. 407 more words

Public Relations

Press Announcement: The BRASH! Expansion

FOR IMMEDIATE RELEASE: (ATLANTA, GA – Sept 19, 2014) BRASH! – A Music Marketing Blog is now in its third year and looking to provide more than advisory blogs in music marketing. 378 more words

Music Industry

How to get a Graduate job? - The Basics

A recently passed week has led me to experience a graduates dream; four job interviews, all exciting and full of opportunity. However, anyone that has recently partaken in the task of the ‘job search’ will understand that it is never usually this easy, so how did… 451 more words


Would you be brave enough to publicly admit that you don't know?

I attended a work event last week and the presenter was asked a question. He thought for a moment, looked at the co-presenter, and then said, “D’you know, we haven’t thought of that.” 244 more words


Not Giving It Up So Fast - Robin Thicke and the "Blurred Lines" Copyright Controversy

For a man who rose to fame by crooning “I know you want it,” Robin Thicke needs to take a step back and consider what he wants in the legal battle surrounding his hit single, “Blurred Lines”. 409 more words