Blogs about: Pragmatic Marketing
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CRM and Email Marketing
Since CRM (customer relationship management) is supposed to mean any one or any system that interacts with customers one would logically think that email marketing would be an integral part of any CRM… more →
Lifecycle Management it's more than a Name
Pragmatic Marketing is the Bible of Product Management
pragmaticproductmanager wrote 1 month ago: That’s actually a quote from one of the 7 people I interviewed with last week. I had decided t … more →
The Seven Hour Interview
pragmaticproductmanager wrote 1 month ago: This is a first for me. Even when I’ve been flown out to other states for an interview they ha … more →
The Unemployed Pragmatic Product Manager
pragmaticproductmanager wrote 2 months ago: After re-reading my last post, it sounds like I’ve been interviewing since 2007. Sometimes it … more →
The Pragmatic Product Manager Job Postings
pragmaticproductmanager wrote 2 months ago: I first heard about Pragmatic Marketing in 2007 when interviewing for a job. Hiring managers kept as … more →
What’s the point of a Launch Plan?
michelbesner wrote 2 months ago: How annoying can it be to build a launch plan – can’t we just launch the product and get over it? S … more →
CRM and Email Marketing
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Sandra Eisenberg wrote 2 months ago: Since CRM (customer relationship management) is supposed to mean any one or any system that interact … more →
Why do you need a Business Case?
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michelbesner wrote 2 months ago: Having a hard time understanding why some VCs don’t believe in your business plan? And this after yo … more →
The World is Upside Down
Sandra Eisenberg wrote 3 months ago: This blog spends a lot of pixels on the topic of CRM (Customer Relationship Management). How can co … more →
You Talking To Me?
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tpawela wrote 4 months ago: My last post highlighted the need to be relentlessly focused on your message. I also noted that you … more →
CRM or BPM?
Sandra Eisenberg wrote 4 months ago: Last week I had the chance to travel to beautiful Cambridge, MA. Years ago AT&T sent me to MIT … more →
AMR Research’s Mickey North Rizza Interview Now Available On-Demand
procureinsights wrote 5 months ago: Effective enterprise-wide collaboration, a true understanding of the challenges you are trying to ad … more →
Has Blogging Crossed the Threshold of Legitimacy?
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procureinsights wrote 5 months ago: Frontline’s The Way the Music Died, which highlighted some of the key technological milestones of re … more →
The Irony of it All
Sandra Eisenberg wrote 5 months ago: My last blog posed the question: “Is Microsoft the next Dinosaur?” My point was that m … more →
Kindle Widescreen - Appeasing the failing Newspaper industry?
paulwicker wrote 6 months ago: Interesting tech doesn’t sell, things that solve consumer’s problems do. Kindle was a hi … more →
Stop Perfuming the Pig: Why “real” marketing is done before the product is created
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Subrata Majumdar wrote 9 months ago: No amount of perfume can overcome the stench of a technology product that people don’t need. By Stev … more →
Surviving and Thriving: Marketing in a Recession
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Sandra Eisenberg wrote 10 months ago: Every day there seems to be more bad news: Circuit City is out of business, closing nearly 400 bric … more →
Pragmatic Marketing
awbriggs wrote 10 months ago: I’ve been reading about pragmatic marketing lately, and there’s a great website to use f … more →
Product Manager Manifesto? Oath? Something Else? Is It Worth Arguing Over?
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josh wrote 10 months ago: The 280Group blog has recently posted a Product Manager Manifesto. The stated purpose was to help e … more →
Win/Loss? Anyone?
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saeed wrote 10 months ago: The results of the 2008 Product Management and Marketing survey by Pragmatic Marketing (whew that … more →
