Blogs about: Predictive Modeling 2

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Forecast Friday Topic: Evaluation of Forecasts

analysights wrote 2 years ago: (Last in the series) We have finally come to the end of our almost year-long Forecast Friday journey … more →

Tags: Analysights, Forecast Fridays, Forecasting, evaluating forecasts, Forecast Friday

Forecast Friday Topic: Does Combining Forecasts Work?

analysights wrote 2 years ago: (Forty-second in a series) Last week, we discussed three approaches to combining forecasts: a simple … more →

Tags: Analysights, Forecast Fridays, Forecasting, marketing analytics, combining forecasts, Forecast error, Forecast Friday, forecasting error, Forecasts

Forecast Friday Topic: Procedures for Combining Forecasts

analysights wrote 2 years ago: (Forty-first in a series) We have gone through a series of different forecasting approaches over the … more →

Tags: Analysights, Forecast Fridays, Forecasting, statistics, combining forecasts, composite forecasts, Forecast Friday, Forecasts, Introductory Business & Economic Forecasting

Forecast Friday Topic: Judgmental Bias in Forecasting

analysights wrote 2 years ago: (Fortieth in a series) Over the last several weeks, we have discussed many of the qualitative foreca … more →

Tags: Analysights, Forecast Fridays, Forecasting, Judgmental Forecasts, Bias, Forecast, Forecast Friday, judgmental bias

Forecast Friday Topic: Other Judgmental Forecasting Methods

analysights wrote 2 years ago: (Thirty-ninth in a series) Over the last several weeks, we discussed a series of different non-quant … more →

Tags: Analysights, marketing analytics, Forecasting, Forecast Fridays, Judgmental Forecasts, judgmental forecasting, Forecast Friday, scenario writing, Forecast

Forecast Friday Topic: The Delphi Method

analysights wrote 2 years ago: (Thirty-eighth in a series) Last week we discussed the role of expert judgment in making forecasts. … more →

Tags: Analysights, marketing analytics, Forecasting, Forecast Fridays, Judgmental Forecasts, judgmental forecasting, Forecast Friday, delphi method, Rand Corporation

Forecast Friday Topic: Expert Judgment

analysights wrote 2 years ago: (Thirty-seventh in a series) Last week, we began our discussion of judgmental forecasting methods, t … more →

Tags: Analysights, marketing analytics, Forecasting, Judgmental Forecasts, Marketing Research, judgmental forecasting, Forecast Friday, surveys of expectations, judgmental extrapolation

Forecast Friday Topic: Judgmental Extrapolation1 comment

analysights wrote 2 years ago: (Thirty-sixth in a series) The forecasting methods we have discussed since the start of the Forecast … more →

Tags: Analysights, marketing analytics, Forecasting, Forecast Fridays, Judgmental Forecasts, Forecasting methods, judgmental forecasting, Forecast Friday, Forecasts

Forecast Friday Topic: Stationarity in Time Series Data2 comments

analysights wrote 2 years ago: (Thirty-fifth in a series) In last week’s Forecast Friday post, we began our coverage of ARIMA … more →

Tags: marketing analytics, Forecasting, Forecast Fridays, Forecast Friday, Arima, Analysights, stationary data, Forecast, Introductory Business & Economic Forecasting

Forecast Friday Topic: The Autocorrelation Function1 comment

analysights wrote 2 years ago: (Thirty-fourth in a series) Today, we begin a six-week discussion on the use of Autoregressive Integ … more →

Tags: Analysights, marketing analytics, Forecasting, Forecast Fridays, ACF, Arima, autocorrelation, autocorrelation coefficient, autocorrelation function

Don’t Ignore Business Rules When Building Predictive Models

analysights wrote 2 years ago: The development of predictive models does not occur in a vacuum. The model-building process requires … more →

Tags: Analysights, marketing analytics, Data Mining, predictive modeling, propensity modeling, business rules, prospect modeling

Forecast Friday Topic: Calendar Effects in Forecasting

analysights wrote 2 years ago: (Thirty-third in a series) It is a common practice to compare a particular point in time to its equi … more →

Tags: Analysights, statistics, Forecasting, Forecast Fridays, Forecast Friday, Arima, Autoregressive Integrated Moving Average Models, Forecasts, seasonal adjustment

Forecast Friday Topic: Leading Indicators and Surveys of Expectations1 comment

analysights wrote 2 years ago: (Thirty-second in a series) Most of the forecasting methods we have discussed so far deal with gener … more →

Tags: Analysights, Surveys, Forecasting, Forecast Fridays, Time Series, Forecast Friday, Survey of Current Business, Economic Indicators, leading indicators

Forecast Friday Topic: Two-Stage Least Squares

analysights wrote 2 years ago: (Thirty-first in a series) In the last two Forecast Friday posts, we set up the discussion of how to … more →

Tags: Analysights, statistics, marketing analytics, Forecasting, Forecast Fridays, Data Mining

Forecast Friday Topic: Structural and Reduced Forms

analysights wrote 2 years ago: (Thirtieth in a series) Last week, we discussed the identification problem – a common occurrence in … more →

Tags: Analysights, statistics, Forecasting, Forecast Fridays, Data Mining, regression analysis, Forecast Friday, identification problem, two stage least squares regression

Forecast Friday Topic: The Identification Problem

analysights wrote 2 years ago: (Twenty-ninth in a series) When we work with regression analysis, it is assumed that outside factors … more →

Tags: Demand, statistics, Forecasting, Forecast Fridays, regression analysis, Econometrics, Forecast Friday, Analysights, Supply and Demand

Forecast Friday Topic: The Logistic Regression Model

analysights wrote 2 years ago: (Twenty-eighth in a series) Sometimes analysts need to forecast the likelihood of discrete outcomes: … more →

Tags: Analysights, marketing analytics, Forecasting, Forecast Fridays, Data Mining, regression analysis, Forecast Friday, R-Squared, Weighted least squares regression

Forecast Friday Topic: The Linear Probability Model

analysights wrote 2 years ago: (Twenty-seventh in a series) Up to now, we have talked about how to build regression models with con … more →

Tags: Analysights, statistics, marketing analytics, Forecasting, Forecast Fridays, Data Mining, regression analysis, Heteroscedasticity, qualitative choice models

Read All About It: Why Newspapers Need Marketing Analytics

analysights wrote 2 years ago: After nearly 20 years, I decided to let my subscription to the Wall Street Journal lapse. A few mont … more →

Tags: Market research, Analysights, Customer Loyalty, Surveys, Customer Satisfaction, marketing analytics, Forecast Fridays, Primary Research, Data Mining


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