Blogs about: Pretesting
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Semantic differential
Semantic differential is a type of a rating scale designed to measure the connotative meaning of objects, events, and concepts or attitudes. It has been used for a variety of purposes ranging from pre… more →
Research in communication projects
Glenn wrote 8 months ago: I came across this useful table from the Devcom blog which explains how research can be used at diff … more →
Boston example - Importance of pretesting
srattigan wrote 1 year ago: I’m taking two courses right now that directly overlapped recently in terms of subject matter, … more →
Semantic differential
monina escalada wrote 1 year ago: Semantic differential is a type of a rating scale designed to measure the connotative meaning of obj … more →
Flesch and SMOG readability tests
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monina escalada wrote 1 year ago: One of the earlier readability tests is the Reading Ease formula developed by Rudolph Flesch. Consid … more →
Readability measures for print materials
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monina escalada wrote 1 year ago: Readability tests like the cloze procedure, Fog index, Flesch formula, and Smog are procedures to de … more →
Focus group discussion
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monina escalada wrote 1 year ago: Focus group discussion with farmers, Victoria, Laguna, Philippines In pretesting, there are various … more →
Factors affecting validity of pretests
monina escalada wrote 1 year ago: Pretesting a survey questionnaire with a farmer, West Java, Indonesia When can one say that the pret … more →
Pretesting prototype communication materials
monina escalada wrote 1 year ago: Interviewing a farmer to pretest print materials, Central Java, Indonesia What is pretesting? Prete … more →
Introductory readings
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monina escalada wrote 1 year ago: Hello DC 132 class. I have uploaded several introductory readings materials on evaluation and pretes … more →
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