I call people involved with creating pricing strategies margin magicians. It sounds so much better than pricing strategist and it’s a lot closer to the truth. 2,004 more words
Tags » Pricing Strategy
Time Warner and CBS Might Finally Be Thinking About Offering Online Subscriptions To HBO and Showtime (The Mary Sue)
I mean, I’ll believe it when I see it, but it’s about damn time they’re considering it.
At an investor conference yesterday, both Les Moonves at CBS (totally 32 more words
Uilizing smart pricing strategies when selling your wares—be they products, services or subscriptions—is a must if you want to succeed in a competitive marketplace.
The worst thing you can do is to try to wing it when it comes to pricing … yet this is a mistake I see many entrepreneurs making. 46 more words
Renowned investor Warren Buffett has said, “The single most important decision in evaluating a business is pricing power. If you’ve got the power to raise prices without losing business to a competitor, you’ve got a very good business. 34 more words
Professors Vineet Kumar, Clarence Lee and Sunil Gupta have been working on understanding the economic dynamics of freemium pricing by looking at customer behavior; their co-authored paper and an article by Kumar in the Harvard Business Review shed light on how companies can maximize profit, get upgrades and encourage referrals. 362 more words