Tags » Pricing Strategy

Optimizing "Freemium"

From Ava Seave at Forbes:

Professors Vineet Kumar, Clarence Lee and Sunil Gupta have been working on understanding the economic dynamics of freemium pricing by looking at customer behavior; their co-authored paper and an article by Kumar in the Harvard Business Review shed light on how companies can maximize profit, get upgrades and encourage referrals. 362 more words

Digital Strategy

Soundcloud abandonne son modèle freemium et passe au payant (Les Inrocks)

Au début du mois de juillet Soundcloud modifiait ses conditions d’utilisation sous la pression d’Universal Music et autorisait la major à retirer directement les contenus qui violent ses copyright, sans passer par… 29 more words

Digital Entertainment Marketing

The biggest reason Sprint's aggressive new prices might not matter

So Sprint has finally gotten with the program by unveiling competitive new plans that double the amount of data available on family plans without raising prices a dime. 260 more words


Video-on-demand service Presto halves monthly fee (C|Net)

The movie streaming service from Foxtel will drop its fees to AU$9.99 per month from August 17.

Presto, the specialist movie streaming service from Foxtel, has halved its monthly fee, … 22 more words

Digital Entertainment Marketing

Pay what you want

When I was in Melbourne, some of my fellow travelers told me about this place which had ‘the best breakfast in town’ and… you don’t even have to pay for it! 658 more words



Lisa asks Don “Should we charge transaction based or hour based?”

Don “What?”

Lisa “John is giving us 1000 orders for processing through a site’ 247 more words