Tags » Pricing Strategy

What Big Data Can Do For Your Pricing Strategy?

I call people involved with creating pricing strategies margin magicians. It sounds so much better than pricing strategist and it’s a lot closer to the truth.  2,004 more words

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Time Warner and CBS Might Finally Be Thinking About Offering Online Subscriptions To HBO and Showtime (The Mary Sue)

I mean, I’ll believe it when I see it, but it’s about damn time they’re considering it.

At an investor conference yesterday, both Les Moonves at CBS (totally  32 more words

Digital Entertainment Marketing

10 Pricing Strategies that Can Drastically Improve Sales

Uilizing smart pricing strategies when selling your wares—be they products, services or subscriptions—is a must if you want to succeed in a competitive marketplace.

The worst thing you can do is to try to wing it when it comes to pricing … yet this is a mistake I see many entrepreneurs making. 46 more words

Global Pricing Strategy

Pricing new products | McKinsey & Company

How much should you charge for a new product? Charge too much and it won’t sell—a problem that can be fixed relatively easily by reducing the price. 70 more words

Global Pricing Strategy

Is It Time to Rethink Your Pricing Strategy? | MIT Sloan Management Review

Renowned investor Warren Buffett has said, “The single most important decision in evaluating a business is pricing power. If you’ve got the power to raise prices without losing business to a competitor, you’ve got a very good business. 34 more words

Global Pricing Strategy

Price Valid From [08/21/2014] to [09/10/2014]

To minimize cart abandon rates homedepot.com shows shoppers how much they’re saving (in this case 33%) and also reminds them that the saving they’re about to enjoy is only valid… 30 more words


Optimizing "Freemium"

From Ava Seave at Forbes:

Professors Vineet Kumar, Clarence Lee and Sunil Gupta have been working on understanding the economic dynamics of freemium pricing by looking at customer behavior; their co-authored paper and an article by Kumar in the Harvard Business Review shed light on how companies can maximize profit, get upgrades and encourage referrals. 362 more words

Digital Strategy