Professors Vineet Kumar, Clarence Lee and Sunil Gupta have been working on understanding the economic dynamics of freemium pricing by looking at customer behavior; their co-authored paper and an article by Kumar in the Harvard Business Review shed light on how companies can maximize profit, get upgrades and encourage referrals. 362 more words
Tags » Pricing Strategy
“Foxtel’s Presto Movie Streaming Service Is Now Cheaper Than Netflix“. That was the headline from Gizmodo’s own Campbell Simpson in the wee hours of this morning. 29 more words
The movie streaming service from Foxtel will drop its fees to AU$9.99 per month from August 17.
Presto, the specialist movie streaming service from Foxtel, has halved its monthly fee, … 22 more words