Tags » Pricing Strategy

How To Assess The Prices Your Competitors Are Charging

When you are assessing your pricing levels you are going to want to make sure your business’ subscription charges are competitive against your main rivals. Many new to business consider this means that their prices have to be lower. 641 more words

Subscription Billing

Pays-Bas : Amazon fixe un prix maximum pour les livres numériques (ActuaLitté)

Amazon cherche toujours à se faire une place dans le marché du e-commerce néerlandais, et ce désir se fait chaque jour plus pressant. Le e-commerçant négocie actuellement avec les distributeurs du pays pour commencer à distribuer livres papier et livres numériques sur sa plateforme. 16 more words

Digital Entertainment Marketing

Partage de vidéos : Vimeo croit au « potentiel énorme » du modèle payant (Le Monde)

Vimeo, ce YouTube « pour les snobs », comme l’avait baptisé le site Slate il y a quelques années, poursuit sa croissance doucement mais sûrement, en pariant sur des contenus de haute qualité et sur un modèle sans publicité. 31 more words

Digital Entertainment Marketing

3 Common Startup SaaS Pricing Mistakes

When you create a pricing strategy for your SaaS start-up you need to ensure it attracts customers and allows you to make a profit. Many businesses however make mistakes when they create their pricing strategy. 607 more words

Subscription Billing

Why It’s Time For A Streaming Pricing Reset

There is a growing realization that that streaming revenue is not growing quickly enough to offset the impact of declining download sales. It is an eerily familiar echo of the recurring narrative of the noughties that download sales were not growing quickly enough to offset the impact of declining CD sales. 726 more words


Majority of viewers would rather watch ads than pay to stream TV (Marketing Pilgrim)

When the DVR came along, advertisers worried about the impact it would have on the industry. If we give people the ability to skip the commercials, people are going to skip the commercials, right? 18 more words

Digital Entertainment Marketing

YouTube Mulling Ad-Free Video Subscription Service

YouTube, projected to generate nearly $6 billion in ad revenue this year, is considering launching a subscription-video service that would strip out advertising, according to CEO Susan Wojcicki. 361 more words