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Van Wall Group- Brooke Harshaw

I interned at the Van Wall Group Headquarters in Perry, Iowa from July 1 through August 15 of 2014.

I found out about this internship through a friend of my aunt’s. 455 more words

Communications

Where Print Advertising Still Reigns

Print advertising may be atrophying, but it’s still important enough to be the overwhelming revenue stream for city and regional magazine publishers.

According to the latest annual survey of media in this category, conducted by… 446 more words

Advertising

What’s the Difference Between Print and Digital Advertising ROI?

ROI, or return on investment, is Business 101. When you don’t know the impact of efforts, you don’t actually know if they’re worth it. If you spend $1 on something that generates $2, you can be confident that your dollar was well spent: you achieved a 200% ROI. 388 more words

Technology

13 ways to create a winning print ad

Thanks to Jeremy Taylor Riley for this gem of an article from BRAND REPUBLIC about some extensive research from the Gunn Report (who reviewed 1,000 of the most awarded and admired ads and campaigns in the world from the past 15 years) to analyse how ideas are found for great press and outdoor ads. 943 more words

Thought Starters

FTC Warns Businesses About Insufficient Disclosures in Advertisements

On September 23, 2014, the Federal Trade Commission reported[1] that it had issued warning letters to more than 60 companies spanning across a range of different industries.  279 more words

Florida Business Law