Print advertising may be atrophying, but it’s still important enough to be the overwhelming revenue stream for city and regional magazine publishers.
According to the latest annual survey of media in this category, conducted by… 446 more words
ROI, or return on investment, is Business 101. When you don’t know the impact of efforts, you don’t actually know if they’re worth it. If you spend $1 on something that generates $2, you can be confident that your dollar was well spent: you achieved a 200% ROI. 388 more words
Thanks to Jeremy Taylor Riley for this gem of an article from BRAND REPUBLIC about some extensive research from the Gunn Report (who reviewed 1,000 of the most awarded and admired ads and campaigns in the world from the past 15 years) to analyse how ideas are found for great press and outdoor ads. 943 more words
Since 2003, Mr. Bryan Persad has successfully served as the chief executive officer of BSP Designs, LLC, a full-service design and marketing agency. Located in Davie, Fla., BSP Designs’ services include website design, email marketing, print advertising and search optimization. 116 more words