Tags » Print Advertising

Where Print Advertising Still Reigns

Print advertising may be atrophying, but it’s still important enough to be the overwhelming revenue stream for city and regional magazine publishers.

According to the latest annual survey of media in this category, conducted by… 446 more words

Advertising

What’s the Difference Between Print and Digital Advertising ROI?

ROI, or return on investment, is Business 101. When you don’t know the impact of efforts, you don’t actually know if they’re worth it. If you spend $1 on something that generates $2, you can be confident that your dollar was well spent: you achieved a 200% ROI. 388 more words

Technology

13 ways to create a winning print ad

Thanks to Jeremy Taylor Riley for this gem of an article from BRAND REPUBLIC about some extensive research from the Gunn Report (who reviewed 1,000 of the most awarded and admired ads and campaigns in the world from the past 15 years) to analyse how ideas are found for great press and outdoor ads. 943 more words

Thought Starters

FTC Warns Businesses About Insufficient Disclosures in Advertisements

On September 23, 2014, the Federal Trade Commission reported[1] that it had issued warning letters to more than 60 companies spanning across a range of different industries.  279 more words

Florida Business Law

Young Hollywood - Premiere Magazine back catalogue 87/88 issues

Does anyone recall Premiere Magazine? For those who need a reminder? it was a monthly New York film editorial that ran for two decades between 1987 and 2007 featuring reviews, advertisements and interviews on anything and everything cinema. 321 more words

Art

Escon Arena-Print Campaign-Design By Mindspan

Escon Arena‘s recent print campaign carried a message of “stress free environment”.

The half page AD was conceptualized and designed by our team, using a minimalist layout. 35 more words

Design

Bryan Persad

Since 2003, Mr. Bryan Persad has successfully served as the chief executive officer of BSP Designs, LLC, a full-service design and marketing agency. Located in Davie, Fla., BSP Designs’ services include website design, email marketing, print advertising and search optimization. 116 more words

Marketing