Roger Martin

The big idea: It’s time to discard the popular belief that corporations must focus first and foremost on maximizing value for shareholders. That idea is inherently, and tragically, flawed.

The argument: It’s impossible to continually increase shareholder value, because stock prices are driven by shareholder expectations about the future, which cannot be raised indefinitely.

What the data show: The focus on shareholder value hasn’t done shareholders any favors. They have actually earned lower returns since corporations adopted it as their guiding principle.

A better approach: Make customer value the top priority, as Johnson & Johnson and Procter & Gamble have done. These two companies have generated shareholder returns that are at least as high as, if not higher than, those of leading shareholder-focused companies.

Martin is the dean of the Rotman School of Management at the University of Toronto. His most recently published books are The Opposable Mind and The Design of Business, both published by Harvard Business Press.

Written By: – Poonam Pandey

New Delhi: Boys…have you shaved? If not, then you might just be tagged as lazy. At least those women can do so who are listening to Bollywood actresses Mugdha Godse, Neha Dhupia and Minisha Lamba. In a new ad campaign started by Gillette, the multinational brand of safety razors, these beauties are appealing to women to encourage their men to shave and also that those men who do not shave daily are lazy.

This ad campaign has hit many a men and they have started a crusade against it. An organization by the name of All India Men Welfare Association (AIMWA), has started a protest against this ad campaign, terming it anti-male, not only in India but in the US as well. They have demanded an apology from the multinational and if no response is received in the next 4-5 days, then AIMWA will make complaints to the ministry of Information and Broadcasting and other appropriate forums.

This ad campaign was launched by the name of “Women against Lazy Stubble” on November 7. As per the ad, men do not shave only because they are lazy. It also shows the women on warpath against their non-shaving lazy husbands. All India Men Welfare Association has started email and blog campaign against this on the internet.

Even their American counterparts have started a protest there, saying that the Indian division of Gillette is running a gender biased ad campaign in India. As per Virag Dhulia, founder member of All India Men Welfare Association, company’s president expressed displeasure over phone and assured that the ad campaign would be stopped after 14 December however, the ads are still running. “Merely, on the basis of whether a man shaves or not, he cannot be tagged as lazy. It is a matter of choice for men.” Dhulia added.

Interestingly, a woman’s organization, All India Forgotten Women’s Association, is also supporting the protest.

CHEP (www.chep.com), a leader in pallet and container pooling services with more than 7,000 employees in 45 countries, has chosen to deploy an RFID system to track assets for its customers in South Africa. Specifically, the MEA division of the company will be using battery-assisted, passive (BAP) RFID tags to track pallets and containers for automotive and retail customers.

With an asset base of more than 300 million pallets and containers worldwide, CHEP provides pallet and container supply chain logistics services for customers in a variety of industries, including consumer goods, produce, meat, home improvement, beverage, raw materials, petro-chemical, and automotive. Some of its partners include Procter & Gamble, SYSCO, Kellogg’s, Kraft, Nestle, Ford, and GM. CHEP seeks to provide all of its partners with unprecedented supply chain visibility, and tracks most of their products using traditional passive RFID labels.

However, the company has found that some items in the automotive and retail sectors pose challenges for traditional passive RFID labels. For this reason, CHEP MEA chose to build its RFID tracking system using EPCglobal Class 1 Gen 2 labels, in addition to standard RFID readers. Passive Gen 2 RFID labels complement the system.

According to Victor Leftwick, CHEP MEA’s Technology Services Director, “We selected [BAP] tags for customers with items that challenge RFID performance. We are very satisfied with [their] ability to provide us with full visibility.”

For more information on CHEP’s deployment of RFID, visit http://www.power-id.com/Newsroom/content.aspx?id=268.

Procter & Gamble’s Safeguard brand and Save the Children announced their new partnership to reach 100 primary schools in Pakistan through a school health and hygiene project. The project will benefit 40,000 school age children in Quetta, Karachi and Lahore with improved sanitation facilities and health and hygiene education.

Through this partnership, Safeguard and Save the Children aim to address the incidence of common illnesses arising from poor sanitation facilities in school children, and empower Pakistani children to adopt healthy habits through health education and improved access to handwashing, toilet and water supply facilities. The overall aim is to enable children and their families to adopt better health and hygiene habits in the long-term.

Safeguard appeals to Pakistani mothers to help improve the lives of less affluent children. Every bar of Safeguard bought from October 2009 to March 2010 will contribute towards building handwashing, toilet and water supply facilities in Pakistani schools where children do not have access today.

Speaking at the launch press conference, Chief Guest, Minister of Health, Sindh, Dr. Sagheer Ahmed stated, “Today, we are very proud that the private sector has stepped up and extended their full support to the critical issue of sanitation and hygiene, which will greatly help the cause of improving the health of Pakistan. According to estimates, water, sanitation and hygiene related diseases cost Pakistan’s economy about Rs 112 billion per year and over Rs 300 million a day in terms of health cost and lost earnings. Through this partnership, Safeguard and Save the Children have marked the critical importance of adopting healthy and hygienic habits through enabling access to improved sanitation facilities. We would like to thank the Safeguard and Save the Children teams for leading this initiative that has the potential to save millions of Pakistani lives.”

[...] Mubashara Khalid, the Brand Manager for Safeguard in Pakistan, also stated at the event: “Every day, 670,000 children miss school due to illnesses. According to the Karachi Soap Health Study (2002) led by the Center for Disease Control (USA), HOPE and P&G, regular handwashing with soap can reduce the incidence of diarrhea and common illnesses by up to 50 percent. [...] We will be building these facilities this year, and are committed to provide sustainable maintenance to these facilities for the years to come.”

Safeguard has empowered over 6 million children in more than 17,000 Pakistani schools through Sehat-o-Safai, the largest school health and hygiene awareness campaign in the country. To reinforce its commitment to health and hygiene, Safeguard is making this sustainable long term investment to improve the lives of Pakistani children and to instill the message of the importance of handwashing with soap. The Safeguard team will be educating 40,000 children through this partnership, and about 1.5 million children overall through the Sehat-o-Safai program this year.

Source: PR Log / 03 Nov 2009

ASA (Advertising Standards Authority) ruled that Twiggy’s advertising campaign for an Olay eye cream was “misleading” because the wrinkles around her eyes had been airbrushed out.

Procter and Gamble, the company behind Olay, withdrew the advert as the row developed over the summer. The promotional campaign claimed that the £24.99 cream: “Reduces the look of wrinkles and dark circles for brighter, younger-looking eyes. More than 700 people complained that the advert had been digitally retouched, but gave the false impression that the Olay “Definity Eye Illuminator” alone was responsible for keeping the former supermodel, 60, virtually line free.

Accusations that it was misleading were upheld by the Advertising Standards Authority (ASA). An ASA spokesman said: “We considered that the post-production retouching of this ad, specifically in the eye area, could give consumers a misleading impression of the effect the product could achieve. “We considered that the combination of references to ‘younger-looking eyes’, including the claim: ‘Reduces the look of wrinkles and dark circles for brighter, young-looking eyes’, and post-production retouching of Twiggy’s image around the eye area was likely to mislead.”

But the ASA said the public expected some glamour in images advertising beauty products and would expect Twiggy to be professionally styled and made up. It added that the image was aimed at mature women who would realise Twiggy’s look could not have been achieved just by using the product. It added: “The image was unlikely to have a negative impact on perceptions of body image among the target audience and was not socially irresponsible.”

A spokesman for Procter and Gamble said the firm had realised after a short time that the retouched photograph had been “inconsistent” with the company’s policies.

Reference: http://www.telegraph.co.uk/news/newstopics/celebritynews/6816376/Twiggy-advert-which-airbrushed-wrinkles-out-to-sell-eye-cream-was-misleading.html

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Оказа се, че нищо не е вечно, дори и американската сапунена опера “Докато свят светува”, която е в ефир от 1956 година.

Покрай всичките мелодрами сериалът е свързан и с телевизионната реклама, а именно с концерна Procter & Gamble, чиито реклами са нераделна част от сериала и са познати до болка на американските зрители.

PRESS RELEASE

Sub: Announcing December 7 as the National Stubble Day

About AIMWA:

All India Men’s Welfare Association (AIMWA) is the first ever organization formed in India to fight against all kinds of discrimination against men and boys. AIMWA was launched in Hyderabad on 11^th October 2009 and has expanded to Bangalore and Chennai within two months of its launch with around 1000 members.

Background:

Gillette, the manufacturer of branded shaving products for men has come up with the idea of “Women against Lazy Stubble” wherein men not shaving, or men sporting stubble have been tagged as “lazy” and their women have every right to detest and demean them. And Gillette also tags this campaign as “Women on the warpath”. This ad campaign was launched on November 7, 2009 and includes campaigns on various media channels as well.

Objections:

AIMWA perceives this campaign as outright against men and is protesting against,

1. Violation of fundamental rights of men.
2. Negative portrayal of men by calling them lazy.
3. Infringement of choices by men.
4. Unnecessary financial burden on men, and
5. Imposing of conditions on men.

Additionally the views expressed in the “Women against Lazy Stubble” campaign and endorsed by Bollywood actresses Minisha Lamba, Neha Dhupia and Mugdha Godse about women’s preference of shaven/stubbled men does not represent the views of the average Indian Woman. As the campaign is being promoted by Procter and Gamble and it has a commercial interest in it, there is every reason to believe the views are bought off, especially when a group of women called “Women Against Male-bashing (W.A.M)” have started the campaign called “Stop the War against Men and Boys”.

The views expressed by W.A.M in their press release aptly represent the views of the average Indian woman as there is no commercial interest involved in it and is a pure expression of thoughts by the Indian women about men and their right to CHOICE. Also, the campaign ignores the umpteen researches that have been done proving it’s actually the stubble in a man that attracts the woman.

A stubble is a man’s right and no one has any right whatsoever to dictate when he should shave or whether he should shave even. It is completely a man’s discretion whether he should remain clean-shaven or stubbled or bearded or unshaven.

By calling men who sport stubble as lazy, Gillette and its parent company Procter and Gamble have issued a Communal Hate Speech as there are enough religious minorities in India who have religious reservations against shaving and also a Gender Hate Speech against men. AIMWA strongly protests it and condemns it outright. AIMWA views the campaign as downright sexist, anti-male and one that can have many disastrous consequences for men like,

1. This campaign will lead to more men facing more domestic violence from their wives in the form of verbal abuse, economic abuse and emotional abuse. The campaign treats MEN as FREE ATM MACHINES and promotes domestic violence against men. Domestic violence is the numero uno killer for men as corroborated by suicide statistics from the National Crime Record Bureau. Every year more than 57000 married men are ending their lives.
2. This campaign adds to the never ending expectations, of the society in general and women in particular, from men.
3. This campaign ignores the countless contributions that men make to the society. It disrespects the fact that the most dangerous, precarious, menial and risky jobs are not only undertaken by men but it is also de-facto expected that they would do so. And if men stop doing those dangerous and risky jobs, the society would cease to run. Rather the campaign designers have chosen an optional activity as shaving as a benchmark to measure activeness of men. It cannot get any more pathetic.
4. This campaign encourages women to command men, which is a violation of fundamental rights of liberty granted under the Constitution of India.
5. The campaign commoditizes men for commercial purpose which is not acceptable. Today it’s shaving, tomorrow some other company might come up with some more such sexist campaigns spreading Gender Hatred in order to boost sales and it can be against anyone, men or women. This campaign is being protested against to pass a message to the Corporate World that they too have limits and they need to learn to respect them.

Why National Stubble Day:

Because stubble is a man’s right and since Procter and Gamble is spreading hatred against men with stubble, AIMWA has come up with the idea of celebrating December 7 as the National Stubble Day. The members of AIMWA have decided not to shave on December 7 this year and the following years as well and urges other men to join us and strengthen the movement.

National Stubble Day is being marked to,

1. Register AIMWA’s protest against the sexist anti-male ad campaign, “Women against Lazy Stubble”.
2. Protest against commoditization of men to boost consumerism.
3. Protest against rampant anti-male quotient in the society and unchallenged insults thrown at men treating them as second class citizens while ignoring the reality that men make some wonderful and indispensible contributions to societies and civilizations.
4. Raising voice against promoting Domestic Violence against Men using commercially motivated sexist anti male ad campaigns.
5. Assert a man’s rights and prevent infringement of the same.

Additionally, on the occasion of National Stubble Day, AIMWA presents the following demands,

1. Procter and Gamble to stop the “Women against Lazy Stubble” campaign immediately.
2. They should publish a 10 cm. X 12 cm. apology for insulting men, in all leading national dailies, on either the front page or back page.
3. Actresses Minisha Lamba, Neha Dhupia and Mugdha Godse should tender apologies to all men for calling them lazy and urging women to detest unshaven men.
4. Procter and Gamble should also tender an apology for making a Gender Hate Speech, and
5. They should give an undertaking that they will never design sexist anti-male ad campaigns in future under any circumstances.

If the above demands are not met, then AIMWA will be constrained to agitate the protest and intensify it and for that Procter and Gamble will be held responsible.

Thanks and Regards

President
All India Men’s Welfare Association

Steve Jobs, Jeff Bezos, and A.G. Lafley

What makes visionary entrepreneurs such as Apple’s Steve Jobs, Amazon’s Jeff Bezos and P&G’s A.G. Lafley tick? In a question-and-answer session with Harvard Business Review contributing editor Bronwyn Fryer, professors Jeff Dyer of Brigham Young University and Hal Gregersen of the international business school INSEAD, explain how the “Innovators’ DNA” works.

Fryer: You conducted a six-year study surveying 3,000 creative executives and conducting an additional 500 individual interviews. During this study you found five “discovery skills” that distinguish them. What are these skills?

Dyer: The first skill is what we call “associating.” It allows creative people to make connections across seemingly unrelated questions, problems or ideas. The second skill is “questioning”—an ability to ask “what if,” “why” and “why not” questions that challenge the status quo and open up the bigger picture. The third is the ability to closely observe details, particularly of people’s behavior. Another skill is the ability to experiment. And finally, they are really good at networking with smart people who have little in common with them, but from whom they can learn.

Which of these skills do you think is the most important?

Dyer: Overall, associating is the key skill because new ideas aren’t created without connecting problems or ideas in ways they haven’t been before. The other behaviors are inputs that trigger associating.

Gregersen: You might summarize all of the skills we’ve noted in one word: “inquisitiveness.” I spent 20 years studying great global leaders, and that was the big common denominator.

* * *

To read the complete interview, check out other articles and resources, and sign up for a free subscription to Harvard Business Daily Alerts, please visit dailyalert@email.harvardbusiness.org.

“Women against Lazy Stubble (W.A.L.S.)” is a sexist anti-male ad campaign with the message that since women like men who are clean-shaven (as per some challengeable research), those men who do not shave will be marked off as lazy and their women have every right to detest them and not co-operate with them. Without going into the righteousness of the spirit of the campaign let’s look where can such a campaign lead to in a society precariously poised against men and considering abuse of men as social service.

All the characters in the narration below are fictitious and bear no resemblance with any person living or dead whatsoever. Any such resemblance is co-incidental.

Abhishek is 29 years old, has a degree in management, a well-paid job in an MNC, an apartment, a car, lives away from his parents who are financially not dependent on him and is the only child of his parents with stunning looks and dashing personality. In short, he is just the husband any woman can dream off. And so comes Neha’s dream true with as his alliance get fixed with her.

Neha, who is an educated smart and beautiful looking young girl, attracts Abhishek a lot who falls for her and despite her extremely demanding nature tries every bit to keep her happy while their courtship blossoms.

Neha had a wish. She wanted her fiancé to be the first person to wish her on her birthday. So Abhishek gets up at 5 AM on her first birthday after their engagement just to fulfill that wish of hers and does succeed in it as well. Neha is on seventh heaven, as Abhishek just broke one rule of would-be spouses not meeting for 2 days before their wedding just to please his princess and be her Prince Charming.

But, co-incidentally her birthday coincides with their marriage date and Abhishek gets a little late for marriage and reaches the marriage venue with his stubble (not clean shaven).

Neha gets extremely furious seeing him in stubble. She leaves the marriage proceedings in between and tries to run away saying,

“A research by Procter and Gamble has proved that men who do not shave are lazy and I do not want to marry a lazy fellow like you. You have ruined my life. You know how much I hate this damn stubble, yet could not take care of this simple thing, how are you going to take care of my feelings?”

Abhishek, his parents, Neha’s parents and all tried a lot to pacify her and convince her to get married to Abhishek but she does not listen. Seeing all this, her brother Abhijit gets furious and slaps Abhishek saying, “Why did you do this to my sweet little innocent sister?”

Abhijit walks out of the venue along with Neha and the duo return with the local police with a complaint of dowry harassment against Abhishek and his parents who are immediately arrested and sent to judicial custody for 8 days without any trial/investigation. Inside prison, also, Abhishek does not get an opportunity to shave and his stubble get promoted to beard.

He gets bail after 8 days and when he produced in the court before the magistrate, there too Neha lashes out at him saying, “See your honor, I told you, this fellow has no feelings for me. Still he is the same dirty fellow. Please cancel his bail”

Abhishek is still in a state of shock as he is not able to comprehend what went wrong. He said to himself, “I loved her so much, and did everything just to keep her happy and one ad campaign ruined my life! And that too I could not shave only to keep her happy and still today I am a criminal without a crime! Why the hell do they design such bogus, meaningless, destructive and gender biased anti male sexist ad campaigns?”

He decides to fight for his innocence. It takes him 10 years to prove himself innocent of a crime he did not commit. He became victim of what has been aptly termed by the Honorable Supreme Court of India as “Legal Terrorism” i.e. misuse of dowry laws and Section 498A of the Indian Penal Code. But during that time even Neha is not able to get married because of the case.

One ill-designed and myopic ad campaign ruined so many lives!

Think, would you not like to protest against such a campaign?

If so, visit “Phone Action Campaign Against Procter and Gamble”

Women Against Lazy Stubble (WALS), is a sexist hate campaign started by Procter and Gamble India Ltd. (P&G) to boost their sales of shaving products because the STUBBLE was slowly catching up as a fashion trend for men and this was hitting their businesses.

So, in order to boost their sales P&G has stooped to low levels of sexism to promote their business.

Women are being urged to detest unshaven men!

And P&G calls this as a welfare initiative for men! They are increasing competition in the already hyper-competitive life of men and that is welfare of men! Tomorrow my girl-friend will leave me because I could not find time to shave and she will go off with a “Clean Shaven Metro sexual” being influenced by this campaign then will P&G compensate me?

The campaign, as proclaimed by P&G, is based on a research by Neilson. Now how do I not know that when P&G can run a sexist campaign to boost their business, they cannot buy off Neilson’s research to suit their tailor needs. After all, business is a financial war and “Everything is fair in LOVE and WAR”.

And what does P&G say about this research done earlier?

The above report says, “Stubble is the way to win a woman’s heart, a study has shown. Researchers found that women are more attracted to men with stubbly chins than those with clean-shaven faces or full beards.”

Or was it that such researches were harming P&G’s business prospects so they just bought up some research and promoted a sexist campaign roping in Bollywood actresses Minisha Lamba, Neha Dhupia, and Mugdha Godse to promote male-hatred with statements like. “Lazy men should shave.”

So boyfriends of the above three actresses beware, inspite of all the efforts you are doing to woo your lady, if you do not get time to shave she will just leave you calling you “LAZY” and walk off to a Clean Shaven Metro Sexual or else P&G’s research will fail downright. And in case they don’t have boyfriends, I am not surprised.

Anyways, coming back to P&G, whatever they said to promote their products, “Women to detest unshaven men or men with stubble are lazy or Women or warpath etc.” is nothing but a hate speech. If we simply replace the word women with Hindus and men with Muslims then it becomes a communal hate speech. Similarly P&G have issued Gender Hate Speech against men and as a men’s rights activist it is not acceptable to me.

P&G has the audacity to call men with stubble as lazy. Well it must realize that Sikhs cannot shave as per their religious reservations. So by calling men with stubble or beards as lazy they have just called all Sikhs as lazy including the Prime Minister of India, Dr. Manmohan Singh.

Moreover, P&G has no right to impose conditions on men. Stubble is a man’s right and calling a man with stubble as lazy is infringement of men’s rights and is unconstitutional.

So dear ladies, sorry I love my stubble. Kindly adjust.

And for P&G, keep watching this space for more updates against your W.A.L.S. till you withdraw the campaign with a public apology to all men from your end as well as from the three actresses’ end.

It would be difficult for me to actually provide a number relative to how many times I have referenced the problems associated with what I refer to as an eroding supply based.

Over the past few years, and more recently within the pages of this blog or on the virtual airwaves of the PI Window on Business Show, I have talked about the challenges organizations in both the public and private sectors are facing in terms of the increasing level of supplier cynicism as it relates to the RFP process.

From misaligned vendor rationalization strategies (Kraft Foods and Procter & Gamble take a bow), to overly aggressive low-cost country sourcing initiatives (how is GM doing these days?),  to the reports I received from a former director with the Government of Canada’s SME office who talked about the need for the government to view suppliers as being as much a client to the public sector as the public sector is to them, Ottawa’s acknowledgment regarding the paucity of responses should surprise no one.  In fact, what should be considered surprising is why the true breadth of the problem is not discussed with greater frequency and in wider circles!  Especially with the economy going south last year.

As we discovered during my extensive coverage of the Commonwealth of Virginia’s legislative (JLARC) review of their eVA procurement program, many suppliers are starting to turn to the public sector once again as a possible venue through which to generate much needed revenue.  So increased awareness of the problems that led to the migration of suppliers from participating in the government tendering process would seem both prudent and timely.

In this regard, and taking into account all the articles that I have written on this subject, a post that I wrote on December 13th, 2007 continues to be one of the most widely read.  Titled “The Bands of Public Sector Supplier Engagement,” it provides an interesting look at the supplier hierarchy within the realms of public sector procurement practice, and the fact that like erosion itself the problems that are now coming to light have been a long time in the making.  I have of course provided you with easy access to the “Bands” post to review at your leisure through the title link above.

In the meantime, and compliments of Marion Soubliere author of “Getting Work with the Federal Government: A Guide to Figuring Out the Procurement Puzzle,” here are the highlights from last week’s City of Ottawa/Government of Canada/MERX procurement workshop:

According to the presentation at this workshop, the City of Ottawa receives on average only five bids per tender—and they want more companies to bid on their tenders.

The City buys almost $800 million worth of goods and services annually, of which $155 million is for professional services. Purchases over $50,000 are advertised on www.merx.com and through the Ottawa Construction Association. Informal quotations for purchases between $10,000 and $50,000 are also advertised via those two avenues, but sometime in December, opportunities to be advertised are also to appear in a new section of the City’s website (www.ottawa.ca). Currently, you can check out the section that deals specifically with bids and tenders at http://www.ottawa.ca/business/bids_contracts/bids_tenders_en.html .

You can also phone 613-580-2424 ext. 25185 to get a list of tenders coming down the pipe. I called today and got a list that shows what’s coming up until Dec. 11, 2009.

Last tidbit of interesting info about our city: Every day at 3 p.m., the unofficial results of any formal tender closing are read to the public in the Supply Branch’s tender room. Who knew!

One final observation from Marion was that “the City of Ottawa uses standing offers extensively.”  Specifically, Ottawa currently has more than “170 standing offers in place, and Jeff Byrne, the City’s supply branch manager who gave the presentation, said that the City is always open to establishing more standing offers, if a case can be made for it.”

The real question of course is simply this . . . with increased awareness will the needed changes in the current process actually come about?  Or will the government once again find itself on the shallow end of the supplier pool when private sector business activity returns to pre-crash form?

In the late 1990s, when I had my first email address, I started getting forwards. When they were new to me I used to enjoy them. They were filled with amusing anecdotes and touching stories, but there was one in particular that bummed me out, because, dammit, I love Pringles.

The email went like this:

PLEASE MAKE A DIFFERENCEThe President of Procter & gamble appeared on the Phil Donahue Show on March 1, 1994. He announced that due to the openness of our society, he was coming out of the closet about his association with the church of Satan. He stated that a large portion of his profits from Procter & Gamble Products goes to support this satanic church. When asked by Donahue if stating this on t.v. would hurt his business, he replied, “THERE ARE NOT ENOUGH CHRISTIANS IN THE UNITED STATES TO MAKE A DIFFERENCE.”

Product list includes:
[snipped the long list of P&G Products]

If you are not sure about the product, look for a Procter & Gamble written on the products, or the symbol of a ram’s horn, which will appear on each product beginning on April. The ram’s horn will form the 666, which is known as Satan’s number. Christians should remember that if they purchase any of these products, they will be contributing to the church of Satan. Inform other Christians about this and STOP buying Procter & Gamble Products. Let’s show Procter & Gamble that there are enough Christians to make a difference. On a previous Merv Griffin Show, the owner of Procter & Gamble said that if Satan would prosper he would give his heart and soul to him. Then he gave Satan credit for his riches.

Anyone interested seeing this tape, should send $3.00 to:
DONAHUE TRANSCRIPTS, JOURNAL GRAPHICS
26 BROADWAY NEW YORK, N. Y. 10007

WE URGE YOU TO MAKE COPIES OF THIS AND PASS IT ON TO AS MANY PEOPLE AS POSSIBLE. THIS NEEDS TO STOP. LIZ CLAIRBORNE ALSO PROFESSES TO WORSHIP SATAN AND RECENTLY OPENLY ADMITTED ON THE OPRAH WINFREY SHOW THAT HALF OF HER PROFITS GO TOWARDS THE CHURCH OF SATAN.

I was a Christian at the time, and I also pretty much took anything I read in an email from a friend at face value. I was only 13 or 14, after all. What a bummer, now I would have to check every product I used to make sure I wasn’t supporting Satanism.

Thankfully, the claims are simply not true, and I will continue to enjoy my favourite snack.

See a list of hoaxes counted down so far after the jump.

100. Bridezilla Freaks Out About Her Hairdo
99. The Joe Schmo Show
98. The Crying Indian
97. Ivar’s Underwater Billboards
96. Well to Hell
95. Great Comics Switcheroonie
94. American Cannibal
93. Nacirema Tribe
92. Indian Rope Trick
91. Eruption of Mount Edgecumbe
90. Republic of San Serriffe
89. Sydney Iceberg
88. Donald Crowhurst
87. Forgotten Silver
86. Procter & Gamble & Satan

La última campaña de Gillette en nuestro país se basa en un concepto creativo que da mucho juego, el de los hombres lija: hombres, que serían las parejas ideales sino fuera porque su barba es un verdadero inconveniente a la hora de besar. La agencia Tiempo BBDO ha creado una campaña difundida en televisión y en internet, en la que la supuesta Fundación de Ayuda al Hombre Lija pretende ayudar a los varones a acabar con este problema. La solución no es otra que las maquinillas de cinco hojas de Gillete, que prometen un acabado perfecto en el afeitado.

La campaña de esta marca de Procter & Gamble comenzó a difundirse en internet hace unas semanas. La pieza central es un vídeo con formato documental que en televisión se está viendo como una telepromoción. Además de esta ejecución de un minuto, en internet también se puede encontrar la versión de tres minutos. La campaña ya ha conseguido en YouTube más de 30.000 visitas, además de numerosos comentarios en blogs y redes sociales.

Pero la Fundación de Ayuda al Hombre Lija tiene también una web propia (www.ayudaalhombrelija.com) con vídeos, información sobre el producto y un acceso al espacio de la marca en Facebook.

Más información: Marketingnews.es

Vivisimo, a leader in enterprise search,  announced that Procter & Gamble has won the KMWorld Reality award for demonstrating knowledge management leadership with its successful deployment and use of the award-winning Velocity Enterprise Search platform.

Through its deployment of the Vivisimo Enterprise Search Platform, P&G users have reduced the time spent searching for documents and increased overall productivity. Additionally, P&G users have increased knowledge sharing by using search as a new means of collaborating. Through a single search interface, users now have the ability to locate experts within their organization to connect with and share knowledge.

“Today’s award is another validation of our decision to choose Velocity to power our search needs,” said Bud Miyahara, Section Manager, P&G. “With the aid of Velocity, we have improved the user satisfaction of our search offering and have been able to deliver key business search needs. Velocity has also given us the ability to deliver future search capability with little worry of technological limitations.”

The award, which recognizes an organization in which knowledge management is a positive reality, was given to P&G during the KMWorld Reality ceremony at the Enterprise Search Summit in San Jose earlier this week.

Read more right here.

In a July 1st blog entry we announced that World Vision was teaming up with Procter & Gamble to distribute clean water in Pakistan.  Here is an update from the Procter & Gamble Children’s Safe Drinking Water Website/Blog Post:

“This blog entry describes [our] visits with two of our partners, World Vision and HOPE, that are providing water to displaced people in Pakistan.  Drinking water is critical to these populations as they are forced to move into formal camps, homes and other temporary housing.  In these crowded situations, drinking water many times becomes a major avenue of disease transmission… The vast majority of people, more than 85%, displaced by the conflict are living with host communities.  So World Vision has decided to focus their efforts on these people as they are not receiving treated water or routine deliveries of food.  World Vision keeps detailed records of each location they serve and where the people come from originally.  As the refugees return home, World Vision will then follow them back to their communities and work with them there, as they are sure to find their houses, businesses, schools, clinics and all the infrastructure damaged or destroyed.  So, the need for safe drinking water is critical now and for at least the next six months for this population.  World Vision’s work will reach about 2000 families with an average of 10 people per family.  They will provide them 90 sachets a month for 6 months giving a total distribution of over 1 million sachets of PUR.”

Read the full blog post about water distribution in Pakistan.

World Vision and Procter & Gamble are now teaming up to distribute water in Kenya.  Read about that project here.

Non abbiamo ancora molte notizie in merito, ma il gruppo “Take Action For Guiding Light” di Facebook ha pubblicato una notizia secondo la quale la Procter & Gamble avrebbe manifestato l’intenzione di riportare in vita Guding Light e un dirigente della P&G ha detto che stanno lavorando alla versione di Sentieri sul web.

Se quindi è molto improbabile un ritorno in televisione, non c’è motivo per cui Sentieri non dovrebbe tornare come una serie via web… del resto Guiding Light è sempre stata pioniera in tutto e non ci stupiremmo se dopo essere stata la prima Soap a passare dalla Radio alla Tv, fosse anche la prima Soap a continuare in rete!

Restate “sintonizzati” su SOL per ulteriori aggiornamenti su GL on Web!!

A Pantene e a Koleston estão se preparando para o verão. Nos pontos-de-venda, consultoras das marcas farão uma análise dos fios de cabelo e do couro cabeludo das consumidoras através da Estação Verão Pantene e Koleston. O objetivo é sugerir a melhor opção de cor e de tratamento de restauração para cada tipo de cabelo.

Além disso, o Bus Pantene-Koleston circulará por cidades brasileiras com um salão de cabeleireiro itinerante. A consumidora que comprar um dos produtos do ônibus ganhará a aplicação gratuitamente. Quem assina as ações é a New Style.