Blogs about: Product Displacement
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Lightyear: Actual Product Displacement Partnership
In 2006, Goodyear teamed with Disney and Pixar to promote Cars. In the animated film, the main character, Lightening McQueen (pictured above), dons Lightyear tires and the Lightyear blimp is visible … more →
Gladys Santiago
Lightyear: Actual Product Displacement Partnership
wrote 6 days ago: In 2006, Goodyear teamed with Disney and Pixar to promote Cars. In the animated film, the main char … more →
Generic Cereals = Real Life Product Displacement
wrote 2 months ago: According to The Daily Mail, Kellogg’s plans to laser its logo on individual corn flakes. The drast … more →
Ghost Whisperer’s Alt World 2: A Case Study on Product Displacement and Engagement
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wrote 4 months ago: The above image is one of the most viewed pictures in my Flickr photostream. The majority of viewers … more →
Unbranding Fashion: Strategically Ditching the Logo
wrote 4 months ago: PSFK recently wrote about Freshjive’s initiative to remove its logo and brand name from its clothing … more →
Product Displacements Explained, Part 2: Functions of Parody & Satire
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wrote 6 months ago: In “Product Displacements as Catalysts to Engagement,” I assert that fictionalized displacements can … more →
Industrial Purposes of Unbranded Product Displacements
wrote 7 months ago: The 2008/2009 season was marked with a great deal of uncertainty as automotive spending, the largest … more →
Links for 5.12.09: Mead, twitter, beards, non-photos, unbrands and MORE
wrote 7 months ago: *Things I Hate: What this article from GOOD fails to tell you is that mead tastes like a combination … more →
Product Displacements Explained: Part 1
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wrote 8 months ago: Product displacement typically occurs when a studio or broadcaster want to avoid giving a product/br … more →
