Blogs about: Product Marketing
Featured Blog
Validating Market Opportunities
There are times where technocrats, bitten by the entrepreneurial bug have a particular idea and they would like to develop it. But once they develop the product, they have difficulty in getting the pr… more →
Product Management, New Product Strategy, Emerging Markets Consulting and Training in India
RETHINKING THE UTILITY VALUE OF PACKAGING
wrote 11 hours ago: A top global beer brand is now experimenting with its first interactive bottle, the Ignite bottle. T … more →
The Price of Chasing the Next Shiny Toy
wrote 23 hours ago: Why is it marketers become so quickly enamored with the next shiny toy? And at what cost? What do I … more →
Large Companies: Are You Losing Your Innovation Mojo?
wrote 1 day ago: Representation of today’s startup CEO – not the author! Leaders in enterprises, is … more →
When you know you're wrong.
wrote 1 day ago: Forecasting seems to run in my family. My father forecasted products for IBM in Europe in the 70 … more →
Value Proposition
wrote 2 days ago: Any product or Brand identifies itself with a unique attribute which compels the market to pay atten … more →
The product manager and social media: 5 tips on how to engage
wrote 4 days ago: The advent of social media has changed the world for businesses as much as it has for consumers. Tod … more →
Product Life Cycle: Is it outdated?
wrote 5 days ago: Image of the four major product life cycle stages (Photo credit: Wikipedia) Product Life Cycle … more →
Star Trek and Product Marketing
wrote 1 week ago: There was a time when my preference, in terms of Star Trek, was for the “Next Generation” variation … more →
5 simple tips for creating more effective advertising
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wrote 1 week ago: In too many companies, advertising is seen as throwing money out the window by finance and sales. T … more →
Burn the Wind - Unsupervised Marketing Slogans on Product Packaging...
wrote 2 weeks ago: I’ve watched overseas product packaging go from mostly illegible to pretty good in the last fe … more →
Types of content that you MUST have for your product
wrote 2 weeks ago: As a product management professional, it is your duty to ensure that your product and its unique adv … more →
NESTLE INNOVATES WILLY WONKA STYLE
wrote 2 weeks ago: The brand’s latest UK promotion called “We Will Find You” included 6 ‘golden tickets’ – normal … more →
You got email!
wrote 2 weeks ago: The value of the corporate newsletter Over the years I came to appreciate the marketing value of cor … more →
Every Product has a Home
wrote 2 weeks ago: Once a month I teach a long class. It’s a three day class on Optimal Product Management. It … more →
How to Trend on AngelList: GoodApril's Success
wrote 2 weeks ago: AngelList is now a critical part of the startup toolkit. It helps emergent companies attract talent … more →
5 tips for running engaging webinars
wrote 2 weeks ago: As a product manager, you will be called on to present a number of webinars. Webinars are a great to … more →
Product marketing
wrote 2 weeks ago: Academy of Business Strategy Hongjun Li (CBS) MBA BA is an approved Certified Business Specialist (C … more →
Cracking the Code on Marketing and Sales Alignment
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wrote 2 weeks ago: The dynamics of the 21st Century are forcing businesses of all sizes and types to be able to react q … more →
Embracing Lean Startup Philosophies as a Product Manager
wrote 3 weeks ago: You’ve heard of Lean Startup, but you might be wondering what does it have to do with me as a … more →
