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Introducing the Communication Efficiency Test (CET)

knut skjaerven wrote 1 year ago: I am sure that 10 is a good number, but in this context the number 9 is even better. I am going to a … more →

Tags: advertising, advertising fundamentals, Toolbox, advertising analysis, advertising fundamental, Analysis, better advertising, CET - Communication Efficiency Test, efficient advertising

Seventh Advertising Fundamental: Thoughts Worth Entertaining

knut skjaerven wrote 1 year ago: I am updating blog logistics. This post will be written soon. Other posts You’ll find the other post … more →

Tags: advertising, advertising analysis, advertising fundamental, Analysis, better advertising, CET - Communication Efficiency Test, efficient advertising, efficient communication, fundamentals in advertising

Sixth Advertising Fundamental: The Right Consumer

knut skjaerven wrote 1 year ago: I am updating blog logistics. This post will be written soon. You’ll need to come back for thi … more →

Tags: advertising, advertising analysis, advertising fundamental, Analysis, better advertising, CET - Communication Efficiency Test, efficient advertising, efficient communication, fundamentals in advertising

Fifth Advertising Fundamental: Product or Consumer

knut skjaerven wrote 1 year ago: Basically, I was never a Mac fan. This obscure little company, Apple, run by Steve Jobs that seemed … more →

Tags: advertising, Resources, Toolbox, advertising analysis, advertising fundamental, Analysis, better advertising, CET - Communication Efficiency Test, efficient advertising

The "Rules" of Persuasion

knut skjaerven wrote 1 year ago: I have been waiting for this. Or rather waiting for this book. I had it once, but it seem to have be … more →

Tags: Toolbox, advertising, advertising analysis, efficient communication, persuasion, Marketing, Horace S. Schwerin, Henry H. Newell, the rules of persuasion


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